HBAN Should I Buy
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Huntington Bancshares Inc (HBAN) is not a strong buy for a beginner, long-term investor at this moment. While there are positive catalysts such as favorable analyst ratings and sector rotation trends, the recent insider selling, cautious congress trading data, and declining financial performance metrics suggest a more cautious approach. The technical indicators also do not signal a strong entry point, and the lack of proprietary trading signals further supports a hold recommendation.
The MACD is negative and expanding, indicating bearish momentum. RSI is neutral at 29.097, and while moving averages are bullish (SMA_5 > SMA_20 > SMA_200), the price is below the pivot level of 18.321, suggesting limited immediate upside potential. Key support lies at 17.429, which is close to the current price, while resistance is at 19.213.
The regulatory environment and sector rotation trends are supportive for the banking sector.
Insider selling has increased significantly by 138.91% over the last month. Congress trading data shows two recent sale transactions totaling $10M-$25M, indicating cautious sentiment. Financial performance in Q4 2025 showed declining net income (-4.42% YoY) and EPS (-11.76% YoY), despite revenue growth.
In Q4 2025, revenue increased by 11.26% YoY to $2.17 billion. However, net income dropped by 4.42% YoY to $476 million, and EPS declined by 11.76% YoY to $0.30. This mixed performance highlights growth in revenue but challenges in profitability.
Analysts are generally positive on HBAN, with multiple firms maintaining Buy or Overweight ratings and price targets around $21. However, UBS recently lowered its price target slightly from $22 to $21, and Keefe Bruyette has a Market Perform rating with a $19.50 target.
