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GTN Should I Buy

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Intellectia

Should You Buy Gray Media Inc (GTN) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
5.020
1 Day change
-4.38%
52 Week Range
6.300
Analysis Updated At
2026/03/06
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Gray Media Inc (GTN) is not a strong buy at the moment for a beginner investor with a long-term strategy. The company's recent financial performance shows significant declines in revenue, net income, and EPS, which raises concerns about its growth prospects. While technical indicators suggest some bullish momentum, the lack of strong proprietary trading signals and the absence of recent positive news or catalysts make it prudent to hold off on investing right now.

Technical Analysis

The MACD is positive and contracting, indicating some bullish momentum. RSI is neutral at 59.79, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key resistance levels are at 5.77 and 6.108, with support at 4.673 and 4.335. The stock shows a 50% chance of gaining 10.13% in the next month, but this is not guaranteed.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The high open interest put-call ratio suggests bearish sentiment among options traders, while the low option volume put-call ratio indicates minimal activity in put options compared to calls.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
7

Positive Catalysts

  • Analysts have raised price targets recently, with Guggenheim and Benchmark maintaining Buy ratings. The stock's technical indicators show bullish momentum, and there is a chance of short-term gains based on historical patterns.

Neutral/Negative Catalysts

  • The company's Q4 financials show a significant decline in revenue (-24.21% YoY), net income (-114.74% YoY), and EPS (-114.20% YoY). Gross margin also dropped significantly (-46.34% YoY). Hedge funds and insiders are neutral, and there is no recent news or congress trading data to suggest positive developments.

Financial Performance

In Q4 2025, revenue dropped to $792 million (-24.21% YoY), net income fell to -$23 million (-114.74% YoY), and EPS declined to -0.23 (-114.20% YoY). Gross margin also decreased to 18.18 (-46.34% YoY), indicating significant financial struggles.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have raised price targets recently: Guggenheim to $8 (Buy), Wells Fargo to $6 (Equal Weight), and Benchmark to $12 (Buy). However, concerns about elevated leverage and the need for strategic M&A to generate equity value remain.

Wall Street analysts forecast GTN stock price to rise
4 Analyst Rating
Wall Street analysts forecast GTN stock price to rise
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 5.250
sliders
Low
5.5
Averages
7.25
High
10
Current: 5.250
sliders
Low
5.5
Averages
7.25
High
10
Guggenheim
Buy
upgrade
$7 -> $8
AI Analysis
2026-03-04
Reason
Guggenheim
Price Target
$7 -> $8
AI Analysis
2026-03-04
upgrade
Buy
Reason
Guggenheim raised the firm's price target on Gray Media to $8 from $7 and keeps a Buy rating on the shares. The firm updated its model for the company's Q4 results and forward-looking guidance.
Wells Fargo
Equal Weight
maintain
$6
2026-03-02
Reason
Wells Fargo
Price Target
$6
2026-03-02
maintain
Equal Weight
Reason
Wells Fargo raised the firm's price target on Gray Media to $6 from $5.50 and keeps an Equal Weight rating on the shares. The firm notes the company has worked hard to stabilize net retrans, which has returned to growth. Leverage is elevated and it will take time/effort to return to levels that reduce risk. Wells views strategic M&A as the best path for levered B'casters to generate equity value.
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