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GTN Should I Buy

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Intellectia

Should You Buy Gray Media Inc (GTN) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
4.340
1 Day change
-2.03%
52 Week Range
6.300
Analysis Updated At
2026/03/27
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Gray Media Inc (GTN) is not a strong buy at this time for a beginner investor with a long-term strategy. The company's financial performance is weak, technical indicators are bearish, and there are no significant positive catalysts or trading signals to justify immediate investment. Holding off for better financial performance or clearer bullish signals is recommended.

Technical Analysis

The technical indicators for GTN are bearish. The MACD is below zero and negatively contracting, the RSI is neutral at 43.152, and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its pivot level of 4.63, with resistance at 4.882 and support at 4.378. Overall, there is no clear bullish signal.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The open interest put-call ratio indicates a slightly bearish sentiment, while the option volume put-call ratio suggests minimal put activity. Implied volatility is relatively low, with an IV percentile of 17.93 and an IV rank of 14.87, indicating limited options trading interest.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
2

Positive Catalysts

  • Analysts have recently raised price targets, with Guggenheim increasing its target to $8 and Benchmark raising it to $12, both maintaining Buy ratings. This suggests some long-term optimism.

Neutral/Negative Catalysts

  • The company's Q4 2025 financials show significant declines in revenue (-24.21% YoY), net income (-114.74% YoY), EPS (-114.20% YoY), and gross margin (-46.34% YoY). Additionally, there are no recent news or significant trading trends from hedge funds, insiders, or Congress. Technical indicators remain bearish, and no Intellectia trading signals are present.

Financial Performance

In Q4 2025, Gray Media reported a revenue drop to $792 million (-24.21% YoY), a net income loss of $23 million (-114.74% YoY), and a negative EPS of -0.23 (-114.20% YoY). Gross margin also dropped significantly to 18.18% (-46.34% YoY). These figures indicate poor financial health and declining profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. Guggenheim and Benchmark maintain Buy ratings with raised price targets ($8 and $12, respectively), while Wells Fargo has an Equal Weight rating with a price target of $6. Analysts acknowledge growth in net retrans but highlight elevated leverage as a risk factor.

Wall Street analysts forecast GTN stock price to rise
4 Analyst Rating
Wall Street analysts forecast GTN stock price to rise
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 4.430
sliders
Low
5.5
Averages
7.25
High
10
Current: 4.430
sliders
Low
5.5
Averages
7.25
High
10
Guggenheim
Buy
upgrade
$7 -> $8
AI Analysis
2026-03-04
Reason
Guggenheim
Price Target
$7 -> $8
AI Analysis
2026-03-04
upgrade
Buy
Reason
Guggenheim raised the firm's price target on Gray Media to $8 from $7 and keeps a Buy rating on the shares. The firm updated its model for the company's Q4 results and forward-looking guidance.
Wells Fargo
Equal Weight
maintain
$6
2026-03-02
Reason
Wells Fargo
Price Target
$6
2026-03-02
maintain
Equal Weight
Reason
Wells Fargo raised the firm's price target on Gray Media to $6 from $5.50 and keeps an Equal Weight rating on the shares. The firm notes the company has worked hard to stabilize net retrans, which has returned to growth. Leverage is elevated and it will take time/effort to return to levels that reduce risk. Wells views strategic M&A as the best path for levered B'casters to generate equity value.
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