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GTN Should I Buy

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Intellectia

Should You Buy Gray Media Inc (GTN) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
6.180
1 Day change
4.57%
52 Week Range
6.300
Analysis Updated At
2026/04/17
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Gray Media Inc (GTN) is not a strong buy at the moment for a beginner investor with a long-term focus. While the stock has potential for modest growth in the next month, the company's weak financial performance, overbought technical indicators, and lack of significant positive catalysts suggest a cautious approach. Holding or waiting for better entry points is recommended.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. However, the RSI at 90.013 suggests the stock is overbought, and moving averages are converging, signaling potential indecision. The stock is trading near its resistance level (R1: 5.644), which could limit immediate upside potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
11

Positive Catalysts

  • Analyst upgrades with increased price targets and buy ratings from Guggenheim and Benchmark. Potential for 4.85% growth in the next month based on historical patterns.

Neutral/Negative Catalysts

  • Weak financial performance in Q4 2025, with significant YoY declines in revenue (-24.21%), net income (-114.74%), EPS (-114.20%), and gross margin (-46.34%). Elevated leverage as noted by Wells Fargo, with no recent news or significant insider/hedge fund activity to support a bullish case.

Financial Performance

In Q4 2025, the company reported a revenue decline to $792M (-24.21% YoY), net income of -$23M (-114.74% YoY), EPS of -0.23 (-114.20% YoY), and gross margin dropped to 18.18 (-46.34% YoY). These metrics indicate significant financial challenges.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are cautiously optimistic, with Guggenheim and Benchmark maintaining buy ratings and raising price targets to $8 and $12, respectively. Wells Fargo raised its price target to $6 but highlighted elevated leverage and the need for strategic M&A to create equity value.

Wall Street analysts forecast GTN stock price to rise
4 Analyst Rating
Wall Street analysts forecast GTN stock price to rise
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 6.180
sliders
Low
5.5
Averages
7.25
High
10
Current: 6.180
sliders
Low
5.5
Averages
7.25
High
10
Guggenheim
Buy
upgrade
$7 -> $8
AI Analysis
2026-03-04
Reason
Guggenheim
Price Target
$7 -> $8
AI Analysis
2026-03-04
upgrade
Buy
Reason
Guggenheim raised the firm's price target on Gray Media to $8 from $7 and keeps a Buy rating on the shares. The firm updated its model for the company's Q4 results and forward-looking guidance.
Wells Fargo
Equal Weight
maintain
$6
2026-03-02
Reason
Wells Fargo
Price Target
$6
2026-03-02
maintain
Equal Weight
Reason
Wells Fargo raised the firm's price target on Gray Media to $6 from $5.50 and keeps an Equal Weight rating on the shares. The firm notes the company has worked hard to stabilize net retrans, which has returned to growth. Leverage is elevated and it will take time/effort to return to levels that reduce risk. Wells views strategic M&A as the best path for levered B'casters to generate equity value.
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