Should I Buy GTN? GTN 2026 Analysis

Should You Buy Gray Media Inc (GTN) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

4.290

1 Day change

1.90%

52 Week Range

6.300

Analysis Updated At

2026/01/28

GTN is not a good buy right now for a Beginner, long-term investor who is impatient for an immediate entry. The chart trend is still bearish (weak momentum and bearish moving averages), the latest quarter showed sharp YoY declines with losses, and there are no near-term news catalysts. While Wall Street targets imply upside, the stock lacks a clear technical reversal signal today and options flow is conflicted (heavy put volume despite call-heavy open interest).

Technical Analysis

Price: 4.20 (closed), down -3.00% on the regular session. Trend remains bearish: SMA_200 > SMA_20 > SMA_5 (downtrend across timeframes). MACD histogram is negative (-0.00954) and expanding lower, suggesting downside momentum is strengthening rather than reversing. RSI_6 is 27.22 (near oversold conditions), which can support a bounce, but it is not a confirmed reversal by itself. Key levels: immediate support S1=4.208 (price is sitting on it) then S2=4.08; resistance/pivot at 4.414 with upside resistance at 4.62 and 4.748. Pattern-based probability suggests modest near-term drift lower: +1.38% next day, -1.46% next week, -2.29% next month. Intellectia Proprietary Trading Signals - [AI Stock Picker](module://ai_stock_pick): No signal on given stock today. - [SwingMax](module://swingmax): No signal on given stock today.

Options Data

Bullish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

Options (2025-11-19): Open interest is call-heavy (Put/Call OI=0.26; calls OI 22,549 vs puts OI 5,879), which typically leans bullish positioning longer-dated. However, today’s volume is put-dominant (Put/Call Volume=10.67; put volume 224 vs call volume 21) and volume is elevated vs its 30-day average (211%+), suggesting near-term defensive/negative sentiment or hedging. Implied volatility is high (30D IV ~66.95 vs HV ~50.43), but IV rank/percentile are not extreme (IV rank ~18; IV percentile ~32), indicating uncertainty is elevated but not at peak levels.

Technical Summary

Sell

Buy

Positive Catalysts

Next earnings: 2026-02-26 (Pre-Market) could reset expectations if trends stabilize.

Neutral/Negative Catalysts

No positive news flow in the past week, so there is no fresh catalyst to reverse the downtrend. Technical momentum is still deteriorating (negative and expanding MACD histogram; bearish moving-average stack). Options volume skew is sharply put-heavy today, implying near-term bearishness/hedging. Fundamental pressure remains the major overhang: declining revenue and profitability with weaker margins.

Financial Performance

Latest quarter: 2025/Q3. Revenue fell to $749M (-21.16% YoY). Net income was -$23M (worse YoY, -127.71%). EPS was -0.24 (down -127.91% YoY). Gross margin declined to 17.22% (-43.60% YoY). Overall, this is a clear deterioration in growth and profitability versus last year, which weakens the long-term buy case until results stabilize.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent trend (2025-11-10): Analysts became incrementally more constructive via price-target increases. Wells Fargo reiterated Equal Weight and raised PT to $5.50 (expects retrans headwind to stabilize in 2026+; views M&A as key to deleveraging/equity value). Benchmark reiterated Buy and raised PT to $10 (cited revenue in line at high end of guidance and EBITDA upside; sees momentum into 2026). Wall Street pros: identifiable upside if retrans trends stabilize and deleveraging/M&A plays out. Cons: near-term fundamentals are weak and the market is not yet rewarding the story, which is consistent with the current bearish technical setup. Influential/political activity: No recent congress trading data available in the last 90 days. Hedge funds and insiders: both neutral with no significant recent trading trends.

4 Analyst Rating

Wall Street analysts forecast GTN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GTN is 7.25 USD with a low forecast of 5.5 USD and a high forecast of 10 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

3 Buy

1 Hold

0 Sell

Strong Buy

Current: 4.210

Low

5.5

Averages

7.25

High

Current: 4.210

Low

5.5

Averages

7.25

High

Wells Fargo

Steven Cahall

Equal Weight

maintain

AI Analysis

2025-11-10

Reason

Wells Fargo

Steven Cahall

Price Target

AI Analysis

2025-11-10

maintain

Equal Weight

Reason

Wells Fargo analyst Steven Cahall raised the firm's price target on Gray Media to $5.50 from $5 and keeps an Equal Weight rating on the shares. The firm notes net retrans has been an overhang to Gray Media, but Wells sees it stabilizing in 2026-plus. Overall, op trends are steady. The firm sees investors focusing primarily on larger-scale M&A opportunities as they're the strongest path to deleveraging and equity value creation.

Benchmark

Daniel Kurnos

Buy

maintain

$9 -> $10

2025-11-10

Reason

Benchmark

Daniel Kurnos

Price Target

$9 -> $10

2025-11-10

maintain

Buy

Reason

Benchmark analyst Daniel Kurnos raised the firm's price target on Gray Media to $10 from $9 and keeps a Buy rating on the shares after the company posted a revenue number in line with consensus at the highest end of the prior guidance range along with over $12M of EBITDA upside. The firm thinks Gray is gaining some momentum into 2026, the analyst tells investors in a post-earnings note.

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GTN Should I Buy

GTN Should I Buy

Should You Buy Gray Media Inc (GTN) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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