GOCO stock has shown positive momentum recently, trading up by 1.6% on December 12, 2024, supported by strength in the life and health insurance sector. The appointment of Brendan Shanahan as CFO in October 2024 and the acquisition of e-TeleQuote Insurance in September 2024 signal strategic moves to enhance financial management and expand Medicare offerings. With these developments, GOCO could see further upside, potentially targeting $15 in the near term, contingent on continued sector strength and execution of its growth strategies.