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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
The earnings call presents a mixed sentiment. Positive aspects include strong advertising market outlook, FOX One launch, Tubi's growth, FIFA World Cup impact, and a $5 billion share repurchase plan. However, the Q&A reveals significant uncertainties, such as unpredictable holiday demand, competition in wooden toys, and vague management guidance. The lack of specific guidance and the cautious outlook on Q4 performance temper the positive elements, resulting in a neutral prediction for stock movement.
Toy gross product sales (GPS) Declined 20% or $180 million year-over-year. The decline was primarily driven by a $160 million reduction in FOB orders due to retailers shifting to domestic replenishment, influenced by tariffs. Additionally, global retailers managed inventory tightly due to economic and geopolitical concerns.
Toy POS Down 1% year-over-year. This was better than the industry decline of 2.5% in the total addressable market (TAM). The decline was attributed to reduced consumer demand in the U.S., particularly in September.
Revenues Declined 17% year-over-year. The decline was driven by the drop in Toy sales, partially offset by a strong increase in Digital Games revenue.
Digital Games revenue Increased significantly, with an incremental $10 million in partnership revenue recognized in the quarter. This was driven by improved monetization of platforms like Toca Boca and Piknik, as well as the delivery of Toca Boca Jr classic games to a third-party platform.
Gross profit margin Increased due to the $10 million partnership revenue in Digital Games, which had no associated platform costs.
Adjusted SG&A Stable year-over-year. Efficiency initiatives offset general inflation, higher royalties, and IT costs.
Adjusted EBITDA, operating income, and net income Declined year-over-year due to the reduction in Toy revenues and margin compression, reflecting negative operating leverage.
Operating cash flows Strong, driven by improved working capital management and reduced days inventory outstanding.
CapEx Increased by $11 million year-over-year in the quarter, driven by leasehold improvements, IT investments, and acquisition of certain Toy assets. On a year-to-date basis, CapEx increased by $33 million, primarily due to investments in Entertainment content and IT.
Toy innovation: Introduced new digital pet brand Bitzee, extended to Bitzee Hamster Ball and licensed versions with Harry Potter, Jurassic World, and Disney.
Entertainment content: Delivered first of five new PAW Patrol specials and greenlit first original IP film directed by David Soren.
Digital Games: Growth in Toca Boca and Piknik driven by improved monetization, with new features and strategic partnerships planned for Q4.
Market share growth: Increased market share in Preschool, Infant, Toddler, and Plush categories, driven by Ms. Rachel and GUND.
Global distribution: Expanded international distribution for Melissa & Doug using global infrastructure.
Inventory management: Reduced inventory by $36 million and improved cash conversion cycle by 11 days.
Supply chain diversification: Reduced reliance on China for U.S. cost of goods sold from 64% in 2024 to 30% expected in 2026.
Strategic acquisitions: Acquired a digital reading and storytelling company for $20 million to enhance Piknik bundle and add development talent.
Focus on core brands: Investing in core brands like PAW Patrol, Melissa & Doug, and GUND to drive innovation and market share growth.
Toy revenues impacted by retailer buying patterns: Toy revenues have been negatively impacted this year by the shift in retailer buying patterns stemming from tariffs. Retailers globally have been managing their inventory tightly, reducing domestic replenishment orders. This has led to a decline in FOB orders and potential lost sales.
Economic and geopolitical climate: Distributors in certain countries are hesitant to carry high inventory due to the current economic and geopolitical climate, further impacting sales and inventory management.
Melissa & Doug performance challenges: Melissa & Doug faced challenges in 2025 due to the impact of tariffs and competitive pressure. The brand's high-quality wood products also limit supply chain diversification, which could affect costs and competitiveness.
Unpredictable holiday shopping season: The 2025 holiday shopping season is expected to be less predictable and more spread out, potentially impacting consumer demand and sales performance.
Decline in monthly active users for Toca Boca: Monthly active users for Toca Boca were down due to competition and a focus on higher spending markets, which could impact growth in the Digital Games segment.
Execution not meeting strategic ambitions: The company acknowledges that its execution has not met its strategic ambitions, indicating potential risks in achieving its growth and innovation goals.
Tariff-related supply chain challenges: The unresolved tariff situation continues to impact retailer ordering patterns and supply chain operations, creating uncertainty in financial performance.
Dependence on China for supply chain: Despite efforts to diversify, China is expected to represent 30% of U.S. cost of goods sold in 2026, which poses risks related to geopolitical tensions and supply chain disruptions.
Holiday Season 2025: Circana expects the 2025 holiday shopping season to be less predictable and more spread out than ever before. Spin Master is well-positioned with a broad range of brands featured on retailers' top toys list.
Entertainment Content: The company is celebrating the holiday season with a PAW Patrol Christmas special airing on multiple platforms, including CBS primetime on Black Friday. International distribution and theatrical screenings are planned across 17 countries.
Digital Games Q4 2025: A robust lineup of new features, content releases, and strategic partnerships, including a collaboration with Sanrio, is planned for Q4.
2026 and Beyond Strategy: The company plans to focus on monetizing core brands and franchises, developing new IP, and improving executional discipline. Investments will be made in creativity and innovation across Toys, Entertainment, and Digital Games.
Toys Segment: Plans to grow core brands like PAW Patrol, Melissa & Doug, GUND, and Kinetic Sand through creativity and innovation. New brand extensions like Bitzee Hamster Ball and licensed versions with Harry Potter, Jurassic World, and Disney are expected to drive recurring revenues.
Melissa & Doug Growth Plan: The company aims to return Melissa & Doug to growth in 2026 by driving innovation in core categories like developmental toys, puzzles, and pretend play. New extensions like Sticker WOW! and international distribution are also planned.
Entertainment Segment: Focus on developing and owning IP, being platform-agnostic, and meeting kids where they engage. Plans include a major PAW Patrol movie in 2026, Unicorn Academy content, and a reinvention of Bakugan.
Digital Games Segment: Focus on Toca Boca and Piknik platforms. Plans include strengthening Toca Boca World through tech investments, content drops, and collaborations. Piknik will focus on subscriber growth, retention, and adding a new app in the reading category.
Supply Chain Diversification: China is expected to represent approximately 30% of U.S. cost of goods sold in 2026, down from 64% in 2024. Further diversification is planned for Melissa & Doug products.
Capital Expenditures: CapEx is expected to be $20-25 million in 2025 and a similar amount in 2026, focusing on IT investments, leasehold improvements, and entertainment content. These investments aim to improve demand forecasting, supply chain efficiency, and cost structure.
Acquisition in Digital Games: Acquisition of a digital reading and storytelling company for $20 million to enhance the Piknik bundle and drive subscriber growth and retention.
Share Buyback Program: Our free cash in the quarter was focused on buying back our shares.
The earnings call presents a mixed sentiment. Positive aspects include strong advertising market outlook, FOX One launch, Tubi's growth, FIFA World Cup impact, and a $5 billion share repurchase plan. However, the Q&A reveals significant uncertainties, such as unpredictable holiday demand, competition in wooden toys, and vague management guidance. The lack of specific guidance and the cautious outlook on Q4 performance temper the positive elements, resulting in a neutral prediction for stock movement.
The earnings call shows a positive outlook with strong advertising revenue growth, a successful FOX One launch, and Tubi's profitability. The $5 billion share repurchase plan further boosts investor confidence. Despite a decline in net income due to non-core items, adjusted metrics show growth. The Q&A highlights positive subscriber uptake for FOX One and strong pricing for FOX News, with strategic investments planned for Tubi. The overall sentiment is positive, though tempered by free cash flow concerns and lack of specific guidance for FOX One subscribers.
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