EVC News & Events

Entravision announced it has acquired Playback Reward's core technology, platform and product IP assets. These assets will be integrated into Adwake, Entravision's performance advertising business, to accelerate the development of its loyalty rewards platforms. "This acquisition strengthens our performance offering at a time when advertisers are prioritizing efficiency, measurable outcomes, and long-term value," said Michael Christenson, Chief Executive Officer of Entravision. "By integrating Playback's technology into Adwake, we are enhancing our ability to deliver scalable customer loyalty solutions with improved targeting and performance optimization for brands." The Playback assets will be incorporated into Adwake's rewarded and loyalty advertising roadmap.

Reports Q3 revenue $120.6M vs. $97.2M last year. "Our Media segment net revenue declined 26% in the third quarter of 2025 year-over-year, primarily due to lower political revenue and weaker revenue from national television and radio advertisers. Average monthly advertisers and revenue per average monthly advertiser for our local media operations in the third quarter of 2025 were flat year-over-year," said Michael Christenson, Chief Executive Officer. "Net revenue for our Advertising Technology & Services ("ATS") segment increased 104% in the third quarter of 2025 year-over-year. Investments in the AI capabilities of our platform and increased sales capacity enabled ATS to increase monthly active advertisers and revenue per monthly active advertiser."

Entravision announced several key leadership appointments. Juan Navarro has been appointed chief revenue officer, after previously serving as executive VP of local sales. Navarro will succeed Karl Meyer, who is departing the company. Marcelo Gaete has been appointed chief government affairs officer, after previously serving as executive VP of public and government relations.