DBGI News & Events

Digital Brands announces continued progress in its strategy to build a comprehensive suite of technology-driven tools designed to protect, support, and grow modern consumer brands operating in global eCommerce markets. SECUR3D's flagship platform, AssetSafe, uses advanced AI to identify, monitor, and address unauthorized use of brand assets, including counterfeit products, copied designs, and misuse of trademarks across eCommerce and social channels. "Digital brands today face a rapidly evolving threat landscape as commerce, content, and IP move online," said Hil Davis, Chief Executive Officer of Digital Brands Group. "Our goal is to build a scalable suite of tools that helps brands protect their identity, maintain consumer trust, and operate more securely in digital environments. SECUR3D represents one of the first foundational technologies in that strategy, and we expect to continue onboarding additional tools that expand the capabilities of this platform over time."

DBGI announced its first activation AVO clothing activation at the University of Mississippi for the home playoff game featuring the Tulane Green Wave vs. The Ole Miss Rebels this Saturday, December 20th in Oxford, MS. The first Ole Miss product capsule collection launched online.

Digital Brands Group has signed Herschel Supply Co. as a partner for AI-powered brand protection, through its collaboration with SECUR3D Inc. As part of the initiative, Herschel Supply Co. is deploying SECUR3D's AssetSafe platform, an AI-driven solution designed to identify, monitor, and address unauthorized use of brand assets across online marketplaces, social platforms, and digital channels. The effort is intended to help detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust across Herschel's global eCommerce presence.