CXM News & Events

Sprinklr announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution. "Modern listening requires understanding customers the way they actually communicate today -visually, emotionally, and at speed," said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr. "While short-form video is becoming one of the dominant formats for brand engagement and discovery, most solutions still interpret culture through text. We believe that this acquisition allows us to advance our AI-native platform with the ability to 'see', interpret, and reason across video, imagery, and audio - unlocking a new generation of agentic AI systems grounded in real-world customer context."

Sprinklr announced the Spring '26 Release - a major advancement in AI-powered insights, marketing automation, service intelligence, and platform governance. "With the Spring '26 Release, we're taking a major step forward in how enterprises drive outcomes with AI," said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr. "As AI Agents resolve more customer issues autonomously, we're giving teams the transparent, test-backed validation they need to trust and scale them. Paired with a more intuitive AI+ Studio and smarter copilots across the Sprinklr suite, these advancements help brands turn automation into measurable impact - and ultimately into more seamless, personalized moments of customer delight."