Should You Buy Columbia Sportswear Co (COLM) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
Not a good buy right now for a beginner long-term investor who wants to act immediately. The trend is technically bearish (SMA200 > SMA20 > SMA5 with negative MACD), options positioning is heavily defensive (puts dominate calls), and the latest quarter showed weak profit/EPS despite slightly higher revenue. With earnings (QDEC 2025) coming on 2026-02-03 and sentiment skewed cautious, I would hold off on starting a new position at $53.75.
Technical Analysis
Price/Trend: Bearish overall. Moving averages are stacked bearishly (SMA_200 > SMA_20 > SMA_5), indicating the stock is in a longer-term downtrend.
Momentum: MACD histogram is negative (-0.108) and contracting, suggesting downside momentum is still present but may be slowing.
RSI: RSI_6 at 56.36 is neutral—no strong oversold bounce signal.
Key levels: Pivot 53.787. Nearby support S1 52.185 (then S2 51.195). Resistance R1 55.39 (then R2 56.38). At $53.75 the stock is sitting near the pivot with limited upside room before resistance, while supports are close below.
Pattern-based near-term odds: Model indicates a slight up day potential (+0.48% next day) but weakness over longer short horizons (-0.91% next week, -5.64% next month), aligning with the bearish trend.
Intellectia Proprietary Trading Signals
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock recently.
Analyst Ratings and Price Target Trends
Recent trend: Mostly cautious with price target cuts, plus one small raise from a bearish analyst.
- 2026-01-08 UBS: PT raised to $39 from $38, keeps Sell.
- 2025-11-03 Citi: PT lowered to $55 from $61, keeps Neutral.
- 2025-10-31 UBS: PT lowered to $38 from $40, keeps Sell (cites topline challenges likely persisting).
- 2025-10-31 Stifel: PT lowered to $60 from $68, keeps Buy (expects a low bar in FY26, but still models EPS down YoY).
Wall Street pros/cons view: Pros—brand portfolio and potential for modest long-term growth; “low bar” setup could make beats easier. Cons—near-term demand/topline headwinds and weaker profitability, reflected in Sell/Neutral stances and lowered targets overall.
Influential / politician activity: No recent congress trading data available; hedge funds and insiders are reported as neutral with no significant recent trends.
Wall Street analysts forecast COLM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COLM is 54.67 USD with a low forecast of 39 USD and a high forecast of 75 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast COLM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COLM is 54.67 USD with a low forecast of 39 USD and a high forecast of 75 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 53.880
Current: 53.880
