BRIA News & Events

BrilliA announced that its subsidiary, Bra Pro Limited, has entered a commercial collaboration with Tokyo-based Ai Sakura to expand into Japan's higher-margin athleisure market. The initiative represents a capital light geographic expansion designed to diversify BrilliA's revenue streams, increase utilization of existing production capacity, and enhance operating leverage across Asia. Initial product rollout is scheduled for the second-half 2026, with distribution targeted across digital channels and metropolitan retail networks. Under the agreement, Bra Pro Limited will oversee sourcing and production, leveraging existing manufacturing infrastructure and supply-chain efficiencies. The expansion requires minimal incremental capital expenditure, utilizing established operational platforms. Ai Sakura will lead product design, localized branding, go-to-market execution, and distribution within Japan.

BrilliA announced it is finalizing a manufacturing agreement with Magic Link Garment Ltd in Cambodia to expand production capacity. The company said, "We believe this expansion will enhance both companies' operational efficiency by maximizing the use of available capacity and, for BrilliA, support an estimated projected revenue increase of up to $5 million in 2025, based on internal forecasts and subject to market conditions and production scalability." The facility, located in the Poipet O'Neang Special Economic Zone in Poipet City, Cambodia, spans 20,000 square meters and houses 80 production lines. The agreement with Magic Link allows BrilliA to expand its manufacturing footprint while leveraging Cambodia's trade benefits and competitive manufacturing environment.