BRCC stock is currently trading at $2.85, with analysts maintaining a bullish outlook and an average price target of $5.00, representing a potential upside of 75.44%. The optimism stems from its new energy drink launch in partnership with Keurig Dr. Pepper, targeting the $20 billion energy drink market, which could significantly boost revenue. Despite recent underperformance, the stock appears undervalued with a P/S ratio of 0.5x, well below the sector average of 1.17x.