Should I Buy BRAG? BRAG 2026 Analysis

Should You Buy Bragg Gaming Group Inc (BRAG) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

2.220

1 Day change

0.91%

52 Week Range

6.120

Analysis Updated At

2026/01/28

Not a good buy right now for a beginner, long-term investor who wants to deploy capital immediately. The stock is in a bearish technical trend (downtrend structure and weakening momentum), there are no Intellectia buy signals today, and options activity is thin despite very high implied volatility—suggesting unstable pricing rather than confident accumulation. I would HOLD/WATCH and only consider buying if it reclaims key resistance levels (around 2.35–2.53) with improving momentum.

Technical Analysis

Price/Trend: BRAG is in a bearish trend with moving averages stacked bearishly (SMA_200 > SMA_20 > SMA_5), indicating sustained downside structure. Momentum: MACD histogram is negative (-0.0148) and negatively expanding, showing weakening momentum and increasing bearish pressure. RSI(6)=41.65 is neutral-to-weak, not yet oversold, so there’s room for further downside before a technical bounce becomes compelling. Levels: Pivot=2.348 (current price 2.22 is below pivot = bearish). Near support S1=2.17 then S2=2.059. Resistance levels to regain: R1=2.527 then R2=2.637. Probabilistic pattern read: Similar-pattern stats show modest upside odds (next week +4.31%, next month +6.85%), but the current trend indicators do not confirm a clean entry today. Intellectia Proprietary Trading Signals - [AI Stock Picker](module://ai_stock_pick): No signal on given stock today. - [SwingMax](module://swingmax): No signal on given stock recently.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Sentiment/Positioning: Open interest is overwhelmingly calls vs puts (call OI 1103 vs put OI 14; put/call OI ratio 0.01), which can look bullish, but it’s not confirmed by trading activity. Activity/Liquidity: Today’s options volume is 0 (calls 0, puts 0), so the market is not actively expressing fresh sentiment today. Volatility: Implied vol (30d) is extremely high at 139 with IV percentile ~80.8, implying the market prices in large swings. For a beginner long-term buyer, this tends to mean poorer entry quality (higher uncertainty) rather than a clear bargain signal.

Technical Summary

Sell

Buy

Positive Catalysts

Financial trajectory improving YoY in the latest quarter (2025/Q3): revenue up 2.43% YoY, gross margin up to 54.66% (+2.15% YoY), and losses narrowed materially (net income and EPS both improved sharply YoY).
Hedge funds and insiders: both neutral recently (no notable selling pressure flagged).
Technical bounce potential: Price is near support (2.17), so a short-term bounce is possible if buyers defend support.

Neutral/Negative Catalysts

with bearish MA stack and a deteriorating MACD histogram.

Financial Performance

Latest quarter: 2025/Q3. Revenue: 26.804M, +2.43% YoY (modest growth). Profitability: Net income -2.305M (improved significantly YoY), EPS -0.09 (improved YoY) but still negative. Margins: Gross margin 54.66% (+2.15% YoY), indicating improving unit economics. Overall: Fundamentals are improving, but the company is not yet profitable—so the chart/market trend matters more for timing, and it currently looks weak.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No analyst rating trend or price target change data was provided, so a current Wall Street consensus view (pros/cons and target revisions) cannot be confirmed from the dataset. Influential/political trading: No recent congress trading data available; no politician/influential trading activity indicated in the provided data.

3 Analyst Rating

Wall Street analysts forecast BRAG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BRAG is 6.7 USD with a low forecast of 5.4 USD and a high forecast of 8 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

1 Hold

0 Sell

Moderate Buy

Current: 2.200

Low

5.4

Averages

6.7

High

Current: 2.200

Low

5.4

Averages

6.7

High

Citizens JMP

Outperform

Market Perform

downgrade

AI Analysis

2025-10-17

Reason

Citizens JMP

Price Target

AI Analysis

2025-10-17

downgrade

Outperform

Market Perform

Reason

Citizens JMP downgraded Bragg Gaming to Market Perform from Outperform without a price target. The shares currently trade at a 0.5-times discount to peers given the "uncertain outcome" and EBITDA impact tied to the loss of a high-value customer, BetCity, and tax changes, the analyst tells investors in a research note. Citizens sees risk to Bragg's forward estimates and says the company should trade at a discount to the group. BetCity will have a material impact on the company's revenue and a minor hit to EBITDA, but the timing is unknown, it contends. As such, Citizens JMP views Bragg Gaming as fairly valued at current levels.

Benchmark

Buy -> Hold

downgrade

2025-08-18

Reason

Benchmark

Price Target

2025-08-18

downgrade

Buy -> Hold

Reason

Benchmark downgraded Bragg Gaming to Hold from Buy and removed the firm's prior $6 price target on the shares after Bragg reported Q2 results below consensus in terms of both revenue and profitability. Bragg's Q2 earnings miss and the reduction to 2025 guidance, driven by headwinds in Netherlands and Brazil, warrant a downgrade, the analyst tells investors.

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BRAG Should I Buy

BRAG Should I Buy

Should You Buy Bragg Gaming Group Inc (BRAG) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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