Should I Buy BEKE? BEKE 2026 Analysis

Should You Buy Ke Holdings Inc (BEKE) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

18.720

1 Day change

-3.21%

52 Week Range

25.160

Analysis Updated At

2026/01/28

Not a good buy right now for a beginner long-term investor who wants to enter immediately. Upside looks limited near-term (UBS price target $19 vs. $18.51 current), while the latest quarter shows clear profitability/margin deterioration. If you already own it, holding is reasonable; for new money today, I would pass and look for stronger fundamentals or a better risk/reward setup.

Technical Analysis

Price is $18.51 (+3.76%) and has pushed above the pivot (17.695) and R1 (18.261), now sitting just below R2 (18.61), which is a nearby resistance zone. MACD histogram is positive (0.106) but contracting, suggesting bullish momentum exists but is fading rather than accelerating. RSI(6) at ~59 is neutral-to-slightly-bullish (not overbought). Moving averages are converging, consistent with consolidation/breakout conditions; however, with price already near resistance (R2), the immediate upside from here is not compelling versus pullback risk back toward 18.26/17.70 support.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Open interest put-call ratio of 0.37 and volume put-call ratio of 0.46 both indicate bullish positioning/sentiment (calls outweigh puts). Options activity is elevated versus average (today vs 30D avg volume ~26x), suggesting traders are engaged. Implied vol (30D) ~42.6 vs historical vol ~28.2 implies options are pricing in more movement than realized recently, but IV percentile/rank are low (~20% / ~15%), meaning volatility is not historically expensive—sentiment is bullish, but this doesn’t override weakening fundamentals.

Technical Summary

Sell

Buy

Positive Catalysts

Technicals have improved short-term (price reclaimed pivot and R1), and options positioning is notably bullish (low put-call ratios, elevated activity). No negative news flow in the past week reduces immediate headline risk.

Neutral/Negative Catalysts

citing weakness in the physical market and agent network optimization—this frames Wall Street’s near-term risk/reward as less attractive. No supportive insider/hedge fund buying trend signals are present, and there are no identifiable event-driven catalysts from recent news.

Financial Performance

2025/Q3: Revenue grew modestly to 23.05B (+2.07% YoY), but profitability deteriorated meaningfully—net income fell to 0.75B (-36.02% YoY), EPS to 0.22 (-33.33% YoY), and gross margin to 21.41% (-5.85% YoY). This is a mixed-to-negative growth profile: top-line is stable, but margins and earnings power are trending down.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent trend: more cautious. On 2025-10-31, UBS downgraded BEKE to Neutral from Buy and cut its price target to $19 (from $22.10), citing physical market weakness and network optimization impacts, and stating risk/reward is less attractive. Wall Street pros: recognized platform/scale and potential benefit if housing activity improves; cons: current profitability/margin compression and weaker market conditions reduce near-term upside.

6 Analyst Rating

Wall Street analysts forecast BEKE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BEKE is 20.11 USD with a low forecast of 18 USD and a high forecast of 25 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

5 Buy

1 Hold

0 Sell

Strong Buy

Current: 19.340

Low

Averages

20.11

High

Current: 19.340

Low

Averages

20.11

High

UBS

Buy -> Neutral

downgrade

$19

AI Analysis

2025-10-31

Reason

UBS

Price Target

$19

AI Analysis

2025-10-31

downgrade

Buy -> Neutral

Reason

UBS downgraded KE Holdings to Neutral from Buy with a price target of $19, down from $22.10. The firm cut estimates through 2027 to reflect recent weakness in the physical market and KE's agent network optimization. Given the reduced expectations, the stock's risk/reward is less attractive, the analyst tells investors in a research note.

Jefferies

Thomas Chong

Buy

downgrade

$22

2025-08-26

Reason

Jefferies

Thomas Chong

Price Target

$22

2025-08-26

downgrade

Buy

Reason

Jefferies analyst Thomas Chong lowered the firm's price target on KE Holdings to $22 from $24.50 and keeps a Buy rating on the shares after the company reported Q2 results and management highlighted softer industry trends seen in existing and new home sales since June during the conference call. Factoring in the latest business trends, the firm lowered its revenue and GTV estimates for Q3, the analyst noted.

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BEKE Should I Buy

BEKE Should I Buy

Should You Buy Ke Holdings Inc (BEKE) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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