BEKE Should I Buy
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Ke Holdings Inc (BEKE) is not a strong buy at the moment for a beginner investor with a long-term focus. The stock shows weak technical indicators, declining financial performance, and neutral sentiment from both hedge funds and insiders. While analysts maintain an overall neutral to slightly positive stance, the lack of strong catalysts and recent downgrades suggest waiting for better visibility into the property market stabilization before investing.
The stock is showing weak technical indicators. The MACD is negative and expanding downward, indicating bearish momentum. RSI is at 26.769, which is close to oversold but still neutral. Moving averages are converging, suggesting indecision in price trends. Key support is at 17.216, and resistance is at 18.82, with the current price close to support levels.
NULL identified. No recent news or significant insider/hedge fund activity. Analysts have maintained an Overweight rating from Barclays, albeit with a reduced price target.
Goldman Sachs downgraded the stock to Neutral, citing fair valuation and awaiting better visibility into property market stabilization. Financial performance in Q3 2025 showed declining net income (-36.02% YoY), EPS (-33.33% YoY), and gross margin (-5.85% YoY).
In Q3 2025, revenue increased by 2.07% YoY to 23.05 billion CNY. However, net income dropped by 36.02% YoY, EPS fell by 33.33% YoY, and gross margin decreased by 5.85%. The financial performance indicates declining profitability and efficiency.
Barclays lowered the price target to $23 from $25 but maintained an Overweight rating. Goldman Sachs downgraded the stock to Neutral from Buy, raising the price target slightly to $19 from $18.60. Analysts are cautious, awaiting better conditions in the property market and improved profitability.
