AREB News & Events

American Rebel Holdings announced a strategic distribution agreement with Tri-Eagle Sales. This partnership expands American Rebel Light Beer's footprint in North and North Central Florida, building on existing momentum with North Florida Sales and positioning the brand for accelerated retail velocity, chain placements, and on-premise activations across the state in 2026.

Champion Safe, a subsidiary of American Rebel Holdings, supported Norcal Safe & Vault during a successful showing at the Sacramento Sportsmen's Expo at Cal Expo. Champion Safe CEO Tom Mihalek emphasized the importance of Norcal Safe & Vault as a dealer partner and industry leader. "Norcal Safe & Vault exemplifies what we look for in a Champion dealer," said Mihalek. "Their knowledge, professionalism, and commitment to customer service consistently set them apart. They have earned their position as Northern California's premier destination for safes and vaults, and Champion is proud to support their continued success."

American Rebel files to sell 1.66M shares of common stock for holders