AREB News & Events

American Rebel Beverages, a subsidiary of American Rebel Holdings, announced a new distribution agreement with Wil Fischer Distributing. The partnership significantly expands American Rebel Light Beer's presence across Missouri's south-central, southeast, and northwest regions. Wil Fischer Distributing will become the exclusive American Rebel Light Beer distributor across a broad Missouri territory, reaching approximately 900,000 residents in markets including Springfield, Branson, the Ozarks corridor, and up through Northwest Missouri.

Champion Safe Company supported Northwest Safe during a showing at the Washington Sportsmen's Show this past weekend, where the Pacific Northwest safe retailer connected with thousands of attendees and sold a significant number of Champion Safes. The company said, "Northwest Safe's booth quickly became a must-see destination on the show floor, highlighted by the presence of Champion's legendary Big Yellow safe. Throughout the event, Northwest Safe's team engaged directly with customers, offering expert guidance, answering detailed questions, and demonstrating the quality and craftsmanship that have made the company one of the most trusted safe retailers in the region. The strong sales performance reflected both the high level of interest at the show and Northwest Safe's ability to convert that interest into confident purchasing decisions. A major highlight of the booth was Champion's Big Yellow - standing 10 feet tall and weighing two tons - which drew crowds throughout the weekend. The oversized safe served as a powerful visual representation of Champion's build quality and Northwest Safe's ability to deliver standout retail experiences."