Should You Buy Appfolio Inc (APPF) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
Not a good buy right now for a beginner long-term investor who is impatient about entry timing. APPF’s long-term business momentum looks solid (21% YoY revenue growth in 2025/Q3 and generally positive Wall Street stance), but the stock is in a clear short-term downtrend (bearish moving averages, negative/expanding MACD) and is heading into an earnings catalyst (2026-01-29 after hours) without supportive proprietary buy signals. With Congress trading showing only recent sales and no buys, the risk/reward today favors waiting rather than buying immediately.
Technical Analysis
Trend is bearish/weakening. Moving averages are stacked bearishly (SMA_200 > SMA_20 > SMA_5), indicating price is below longer-term trend and recent momentum is weak. MACD histogram is negative (-0.246) and expanding lower, suggesting downside momentum is increasing. RSI(6) at ~39.5 is not deeply oversold but is tilted weak (room to fall further before a typical oversold bounce). Key levels: Pivot 218.09 (pre-market ~216.56 is below pivot = weak), near-term support S1 211.19 then S2 206.92; resistance R1 224.99 then R2 229.26. Pattern-based stats imply mild near-term choppiness (next day slightly negative bias) with a modest positive skew over 1 week/1 month, but current tape still reads as a downtrend.
Intellectia Proprietary Trading Signals
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock recently.
Analyst Ratings and Price Target Trends
Recent trend: ratings remain positive (Buy/Overweight), but price targets have been trimmed by some firms after profitability/margin commentary. Key updates: DA Davidson kept Buy but cut PT to $325 from $375 (profitability outlook/opex elevated); KeyBanc kept Overweight but cut PT to $270 from $285 (margin guidance surprised). UBS initiated Buy with $285 PT citing healthy demand and upsell traction.
Wall Street pros: strong product demand, cloud property-management leadership, upsell tailwinds, solid revenue growth.
Wall Street cons: near-term margin/profitability uncertainty and investment/compensation-driven opex, which can pressure the stock multiple and near-term price action.
Wall Street analysts forecast APPF stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for APPF is 308.67 USD with a low forecast of 270 USD and a high forecast of 350 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast APPF stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for APPF is 308.67 USD with a low forecast of 270 USD and a high forecast of 350 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 218.000
Current: 218.000
