AMZE News & Events

Amaze Holdings announced it signed an LOI for the integration of the IRMA engine, a proprietary platform developed by Digital Innovations Holding Group, into the Amaze platform, creating a new monetization layer designed to enable Amaze creators and fans to earn affiliate commissions and rewards across the Amaze ecosystem. As part of the integration, the Company expects to introduce the Amaze credit system, a branded reward mechanism powered by IRMA technology, as the incentive layer connecting creator participation with brand campaign outcomes. Through the integration, more than 13 million creators across the Amaze ecosystem are expected to be able to earn credits for promoting products, participating in brand campaigns, creating user-generated content, driving sales activity, and completing engagement tasks. The company expects campaign demand and reward funding to come from participating brands, marketing and advertising agencies, public relations and investor relations firms, e-commerce brands, and public companies seeking measurable, performance-based promotion. This integration adds a new incentive layer to the company's strategy of building infrastructure for commerce inside content by aligning creators, fans, and brands through trackable, performance-driven rewards.

Amaze Holdings announced a strategic collaboration with LA Times Studios to launch Food Channel LA - a creator-led commerce platform designed to bring live shopping, creator programming, and direct-to-consumer product experiences into one scalable ecosystem. Food Channel LA marks LA Times Studios' expansion into social commerce, establishing a fully integrated, transaction-enabled platform powered by Amaze's commerce infrastructure and launched through Amaze's operating studio model with Contend serving as Amaze's first operating studio partner. While launching in Los Angeles, the Food Channel LA framework is built for national scale and designed to expand into additional markets and syndication partnerships. Food Channel LA is expected to begin onboarding creators and brand partners immediately, with initial live activations and programming rolling out by May 2026.

Amaze Holdings announced expanded live shopping capabilities designed to help creators and brands convert audience engagement into immediate sales will be available in the coming months. Amaze's live shopping capabilities will allow creators and brands to seamlessly integrate commerce into live video, enabling them to create meaningful connections with fans at any time . As product discovery increasingly happens through content, Amaze's live shopping capabilities will move beyond traditional e-commerce by integrating live video, and convert passive viewers into active customers. Key capabilities will include: Instant in-stream purchasing that allows viewers to buy products directly within the live stream; Real-time audience engagement tools, including comments, polling and dynamic product highlights and promo codes that drive urgency and interaction Interactive live experiences that combine content, community, and commerce; Creator-driven storytelling that turns authentic content and products into high-converting commerce

Amaze Holdings announced that on February 13, 2026 it filed an amendment to its previously filed registration statement on Form S-1, which is available here. This amendment, which relates to the Company's existing equity line of credit agreement, is an administrative and technical update intended to maintain an accurate and current registration statement. The filing does not reflect any material change to the Company's business, strategy, capital structure, or previously disclosed financing arrangements. The equity line facility with C/M Capital Master Fund, LP continues to reflect substantially the same economic terms previously disclosed in the Company's public filings. The Company currently expects the registration statement to be declared effective following the inclusion of updated financial information in its next reporting cycle, which is anticipated during the second quarter of 2026. The timing relates to the routine updating of financial statements and does not reflect any change in the Company's plans, financing arrangements, or regulatory standing. Importantly, the filing itself does not initiate any financing transaction, does not indicate that shares have been or will be issued at this time, and does not increase the Company's economic obligations under the equity line facility.