ADBE News & Events

Adobe announced major innovations across Adobe GenStudio to help businesses reach consumers across every channel as they shop, stream or scroll, with creative that is relevant, on-brand and built to drive results. Adobe GenStudio is part of Adobe CX Enterprise, a new end-to-end agentic AI system that will simplify how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty. Adobe GenStudio for Commerce Media Networks is a new offering that will provide global retailers a chance to help brands they work with become active advertisers on a commerce media network. This helps businesses that are new to commerce media network advertising, as well as those who have a lot of experience, get up and running fast. GenStudio Commerce Media Network will build a working profile and creative from existing product listings, website content and category context, which will then be activated directly inside the retailer's ad network.

Adobe announced Adobe Brand Visibility, a new solution for businesses to ensure their brand is visible, trusted and chosen across AI surfaces. The new offering is part of Adobe CX Enterprise, a new end-to-end agentic AI system that simplifies how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty. Adobe Brand Visibility will enable businesses to succeed in the latest battleground for consumer attention, where audiences are embracing AI-powered chat services and browsers to discover and evaluate product offerings. New data from Adobe highlights the substantial growth in this channel, where AI traffic to U.S. retail sites have surged 1,324% between October 2024 and May 2026. In the travel sector, AI traffic is up 2,215% in the same period.