Adobe Expands Partnership with MLB, Becomes Official Sponsor for Opening Day 2026-2028
Adobe and Major League Baseball announced a major expansion of their multi-year partnership. To drive the next generation of digital fan experiences, Adobe is providing industry-leading solutions for MLB's marketing, product and content departments to further innovate and showcase the National Pastime. As part of the expanded partnership, Adobe is also the official Presenting Sponsor of MLB Opening Day in 2026, 2027 and 2028. The partnership will redefine fan engagement across digital channels, equipping millions of baseball fans with creativity tools powered by AI to express their passion for the sport, while enabling the league and its clubs to scale personalized experiences across audiences. This builds on MLB's existing investments in Adobe's enterprise offerings, which have enabled the league to bring together data and content across their organization, creating a foundation to deliver fan experiences that are engaging and relevant.
