The analyst rated Haier Smart Home as Hold due to continued pressure on its revenue and net profit in 1Q26, with a decline of 7% and 15% year-on-year, respectively. Factors such as fading trade-in subsidies, weak domestic demand, severe weather in the US, and foreign exchange losses contributed to these results. However, the company has announced initiatives to enhance shareholder returns, which may help mitigate downside risks before a potential recovery in the second half of 2026.
