Should You Buy MIXUE GROUP (02097) Today? Analysis, Price Targets, and 2026 Outlook.
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Growth
Profitability
Efficiency
Wall Street analysts forecast 02097 stock price to rise
0 Analyst Rating
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Wall Street analysts forecast 02097 stock price to rise
0 Buy
0 Hold
0 Sell
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Current: 279.600
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Current: 279.600
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JPMorgan
Overweight -> Underweight
downgrade
AI Analysis
2026-03-26
Reason
JPMorgan
Price Target
AI Analysis
2026-03-26
downgrade
Overweight -> Underweight
Reason
JPMorgan downgraded MIXUE GROUP from 'Overweight' to 'Underweight' due to the end of its rapid growth phase and upcoming strategic adjustments. The company will face challenges from the withdrawal of external subsidies and internal structural issues, leading to a shift from growth to value orientation. Additionally, increased competition and a slowdown in store expansion are expected to pressure gross margins, prompting a revision of earnings forecasts for 2026 and 2027 down by 9% to 14%. Gross margins are anticipated to narrow to 30% this year, with rising cost risks.
CLSA
CLSA
Outperform
downgrade
$505 -> $406
2026-03-11
Reason
CLSA
CLSA
Price Target
$505 -> $406
2026-03-11
downgrade
Outperform
Reason
The analyst rating for MIXUE GROUP (02097.HK) was kept at "Outperform" by CLSA due to the potential for store network expansion, despite concerns about same-store sales growth and a reduction in net profit forecasts for 2025 and 2026. The broker expects profitability for franchisees to improve through price hikes and reduced franchise fees, which supports mid-teens store count growth. Additionally, CLSA raised its 2027 net profit forecast and predicted stabilization of the net profit margin after 2026, which contributed to the decision to maintain the positive rating. However, the target price was lowered from $505 to $406, reflecting adjustments in gross margin forecasts.
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