Zillow Reports 55% of Buyers Value Digital Agent Selection
Written by Emily J. Thompson, Senior Investment Analyst
Source: PRnewswire
- Market Shift: According to Zillow's 2025 Consumer Housing Trends Report, 36% of sellers now find their agents through online channels, more than doubling from 15% in 2018, indicating a significant shift towards digital agent selection in the real estate market.
- Rise of Repeat Buyers: With repeat buyers making up 55% of all purchasers, they are reentering the market with higher expectations and a deeper understanding of market dynamics, compelling agents to provide clearer strategies and modern service experiences to win their business.
- Changing Selection Process: While 79% of repeat buyers consider working with the same agent again, only 13% ultimately do so, reflecting a more intentional and cautious approach to agent selection among experienced buyers.
- Accelerated Decision-Making: 47% of buyers hire the first agent they contact, and 59% of sellers do the same, highlighting the critical role of an agent's online presence and demonstrated expertise in influencing client decisions.
Analyst Views on ZG
Wall Street analysts forecast ZG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZG is 88.71 USD with a low forecast of 66.00 USD and a high forecast of 105.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
14 Buy
6 Hold
1 Sell
Moderate Buy
Current: 68.540
Low
66.00
Averages
88.71
High
105.00
Current: 68.540
Low
66.00
Averages
88.71
High
105.00
About ZG
Zillow Group, Inc. helps people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and buying, selling, financing, and renting experiences. The Company’s affiliates, subsidiaries, and brands include Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, Out East, StreetEasy, HotPads, ShowingTime+, Spruce, and Follow Up Boss. It helps renters, buyers, sellers, and real estate professionals across all their residential real estate needs through its housing super app, which serves as an ecosystem of connected solutions for the tasks and services related to moving. It provides integrated transaction experience for movers through Zillow, its network of partners, its affiliated brands, and through a comprehensive suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Follow Up Boss and Spruce. It offers multifamily property managers a variety of advertising products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
