Zevia Partners with Cardi B for Multi-Year Collaboration
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 20 2026
0mins
Should l Buy ZVIA?
Zevia and Cardi B announced a multi-year partnership that pairs Zevia's zero fake, zero sugar soda with an artist who has built her empire on keeping it real. The company said, "As consumers increasingly demand transparency from the brands they support, this partnership brings together two cultural challengers who believe honesty, confidence, and simplicity should never be compromised. Zevia has built its reputation on radical transparency and is a staunch defender of real ingredients, while Cardi B has taken a similarly unfiltered approach to connecting with her fans, saying what she means and standing by it." As a shareholder and brand ambassador, Cardi B will help shape Zevia's cultural strategy and creative direction across multiple touchpoints. The partnership kicks off with Zevia as the official sponsor of Cardi B's Little Miss Drama Tour. Looking ahead, Cardi B's major campaign with Zevia will launch in Summer 2026 during peak beverage season. The campaign will include new Zevia x Cardi B commercials, in-store product displays, social content, a sampling tour, in-person appearances, and more. Cardi B will also collaborate with Zevia on new products and flavor innovation.
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Analyst Views on ZVIA
Wall Street analysts forecast ZVIA stock price to rise
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 1.170
Low
2.90
Averages
4.45
High
6.00
Current: 1.170
Low
2.90
Averages
4.45
High
6.00
About ZVIA
Zevia PBC is a beverage company. It develops, markets, sells, and distributes naturally delicious, zero-sugar beverages. The Company’s beverages are plant-based ingredients, contain no artificial sweeteners, and are non-GMO project verified, gluten-free, Kosher, and vegan. It markets its products under the Zevia brand across multiple beverage categories, including Soda, Energy Drinks and Organic Teas. Its flagship product, Soda, is available in 18 flavors across multiple packs, variety packs, and in limited time-offer flavors. It offers Energy drinks in eight flavors. Organic Tea is a zero-calorie, naturally sweetened ready-to-drink tea segment. It offers Organic Tea in eight flavors, including one caffeine-free option. Zevia products are distributed in more than 37,000 retail locations in the United States and Canada through a diverse network of retailers in the grocery, drug, warehouse club, mass, natural, convenience and ecommerce channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Cardi B Joins Zevia as Shareholder and Brand Ambassador
- Strategic Partnership Launch: Zevia has entered a multi-year collaboration with Cardi B, becoming the official sponsor of her Little Miss Drama Tour, which is expected to enhance brand visibility and attract younger consumers.
- Brand Image Development: As a shareholder and brand ambassador, Cardi B will help shape Zevia's cultural strategy and creative direction, further reinforcing the brand's commitment to authenticity and transparency in response to consumer demand for healthier beverages.
- Marketing Campaign Plans: The partnership will feature a major marketing campaign launching in Summer 2026, including new commercials, in-store displays, and live events, aimed at leveraging Cardi B's influence to expand Zevia's market share.
- Product Innovation Collaboration: Cardi B will collaborate with Zevia on new product and flavor development, infusing her personal style into healthier beverage innovations, thereby solidifying Zevia's leadership position in the zero-sugar beverage market.
See More
Cardi B Becomes Shareholder and Brand Ambassador for Zevia
- Partnership Launch: Zevia has entered a multi-year partnership with Cardi B, who will serve as the official sponsor of her Little Miss Drama Tour, which is expected to enhance brand visibility and attract younger consumers.
- Cultural Strategy Development: As a shareholder and brand ambassador, Cardi B will help shape Zevia's cultural strategy and creative direction, aiming to increase the brand's influence in the health beverage market.
- Future Event Planning: The collaboration will feature a major marketing campaign launching in Summer 2026, including new commercials, product displays, and live events, designed to engage more consumers through innovation.
- Health Beverage Advocacy: Zevia focuses on offering zero sugar, zero calorie beverages that align with Cardi B's commitment to real ingredients, which is expected to further solidify its leadership position in the health beverage sector.
See More
Zevia PBC Q4 2025 Earnings Call Insights
- Sales Growth and Challenges: Zevia reported a 4% increase in net sales for 2025, although Q4 sales decreased by 4% to $37.9 million, primarily due to the overlap with Walmart's pipeline fill, indicating intensified market competition and the need for strategic sales adjustments.
- Financial Performance Improvement: Despite an adjusted EBITDA of only $50,000 in Q4, the net loss improved from $6.8 million to $1.3 million, reflecting progress in cost control and operational efficiency, with future profitability on the horizon.
- Strategic Direction and New Products: Management emphasized a focus on expanding market reach and user base in 2026, launching new flavors like Strawberry Lemon Burst and Orange Creamsicle, aiming to drive sales growth through innovation and enhance brand competitiveness.
- Executive Changes and Governance: Andy Rubin was appointed as Chair of the Board, and Suzanne Ginestro joined as a Director, with their extensive experience expected to provide strategic support for Zevia's brand building and market expansion, strengthening the company's governance structure.
See More
Zevia PBC Reviews 2025 Financials and Future Outlook
- Sales Growth Review: Zevia PBC achieved net sales of $161.3 million in 2025, a 4% increase driven primarily by expanded distribution at Walmart, although fourth-quarter sales decreased by 4% to $37.9 million due to seasonal factors.
- Adjusted EBITDA Improvement: The adjusted EBITDA loss for 2025 significantly improved to $4.7 million, compared to a $15.2 million loss in 2024, reflecting the company's progress in cost control and operational efficiency.
- Marketing and Product Innovation: By launching new flavors such as Orange Creamsicle and Strawberry Lemon Burst, Zevia PBC made significant strides in product innovation in 2025, enhancing brand appeal and driving consumer trial rates.
- Distribution Channel Expansion: In 2025, Zevia PBC increased market share through partnerships with Walmart and Albertsons, and is expected to continue expanding distribution in club and e-commerce channels in 2026, further driving sales growth.
See More
Zevia Announces Q4 and Full Year 2025 Financial Results Release Date
- Earnings Release Schedule: Zevia plans to release its financial results for Q4 and full year 2025 after market close on February 25, 2026, indicating its ongoing growth in the zero-sugar beverage sector.
- Conference Call Details: The company will host a conference call at 4:30 p.m. Eastern Time, allowing investors to participate by dialing 877-423-9813 or 201-689-8573 for international calls, with conference ID 13758163 to facilitate access to the latest financial insights.
- Webcast Replay Availability: A replay of the conference call will be available for approximately 30 days post-event, accessible via the Investor Relations section of Zevia's website, ensuring broad dissemination and transparency of information.
- Company Overview: As a Certified B Corporation, Zevia focuses on offering zero-sugar, zero-calorie, naturally sweetened beverages, distributed in over 39,000 retail locations across the U.S. and Canada, reflecting its significant impact in the health beverage market.
See More
Functional Beverage Market Set for Explosive Growth
- Market Surge: The global functional beverage market is projected to reach $179.26 billion by 2026, driven by health-conscious consumers shifting away from high-sugar drinks, indicating a structural reset that attracts significant capital inflow.
- New Product Pilot: Doseology Sciences launched pilot production of non-nicotine, caffeine-based energy pouches in January 2026, emphasizing predictable energy delivery to meet modern consumer demands for portable, functional beverages, which is expected to enhance market competitiveness.
- Strategic Acquisition: Doseology acquired the Feed That Brain brand for $400,000, further expanding its footprint in the functional market while appointing Joseph Mimran as Strategic Advisor to bolster product development and compliance capabilities, supporting future growth.
- Industry Collaboration: Splash Beverage Group entered a joint venture with BAAD Ventures to tap into the rapidly expanding THC beverage market, leveraging both companies' distribution networks and brand-building expertise, which is expected to significantly enhance market share and supply chain efficiencies.
See More
Cardi B Joins Zevia as Shareholder and Brand Ambassador
- Strategic Partnership Launch: Zevia has entered a multi-year collaboration with Cardi B, becoming the official sponsor of her Little Miss Drama Tour, which is expected to enhance brand visibility and attract younger consumers.
- Brand Image Development: As a shareholder and brand ambassador, Cardi B will help shape Zevia's cultural strategy and creative direction, further reinforcing the brand's commitment to authenticity and transparency in response to consumer demand for healthier beverages.
- Marketing Campaign Plans: The partnership will feature a major marketing campaign launching in Summer 2026, including new commercials, in-store displays, and live events, aimed at leveraging Cardi B's influence to expand Zevia's market share.
- Product Innovation Collaboration: Cardi B will collaborate with Zevia on new product and flavor development, infusing her personal style into healthier beverage innovations, thereby solidifying Zevia's leadership position in the zero-sugar beverage market.
See More
Cardi B Becomes Shareholder and Brand Ambassador for Zevia
- Partnership Launch: Zevia has entered a multi-year partnership with Cardi B, who will serve as the official sponsor of her Little Miss Drama Tour, which is expected to enhance brand visibility and attract younger consumers.
- Cultural Strategy Development: As a shareholder and brand ambassador, Cardi B will help shape Zevia's cultural strategy and creative direction, aiming to increase the brand's influence in the health beverage market.
- Future Event Planning: The collaboration will feature a major marketing campaign launching in Summer 2026, including new commercials, product displays, and live events, designed to engage more consumers through innovation.
- Health Beverage Advocacy: Zevia focuses on offering zero sugar, zero calorie beverages that align with Cardi B's commitment to real ingredients, which is expected to further solidify its leadership position in the health beverage sector.
See More
Zevia PBC Q4 2025 Earnings Call Insights
- Sales Growth and Challenges: Zevia reported a 4% increase in net sales for 2025, although Q4 sales decreased by 4% to $37.9 million, primarily due to the overlap with Walmart's pipeline fill, indicating intensified market competition and the need for strategic sales adjustments.
- Financial Performance Improvement: Despite an adjusted EBITDA of only $50,000 in Q4, the net loss improved from $6.8 million to $1.3 million, reflecting progress in cost control and operational efficiency, with future profitability on the horizon.
- Strategic Direction and New Products: Management emphasized a focus on expanding market reach and user base in 2026, launching new flavors like Strawberry Lemon Burst and Orange Creamsicle, aiming to drive sales growth through innovation and enhance brand competitiveness.
- Executive Changes and Governance: Andy Rubin was appointed as Chair of the Board, and Suzanne Ginestro joined as a Director, with their extensive experience expected to provide strategic support for Zevia's brand building and market expansion, strengthening the company's governance structure.
See More
Zevia PBC Reviews 2025 Financials and Future Outlook
- Sales Growth Review: Zevia PBC achieved net sales of $161.3 million in 2025, a 4% increase driven primarily by expanded distribution at Walmart, although fourth-quarter sales decreased by 4% to $37.9 million due to seasonal factors.
- Adjusted EBITDA Improvement: The adjusted EBITDA loss for 2025 significantly improved to $4.7 million, compared to a $15.2 million loss in 2024, reflecting the company's progress in cost control and operational efficiency.
- Marketing and Product Innovation: By launching new flavors such as Orange Creamsicle and Strawberry Lemon Burst, Zevia PBC made significant strides in product innovation in 2025, enhancing brand appeal and driving consumer trial rates.
- Distribution Channel Expansion: In 2025, Zevia PBC increased market share through partnerships with Walmart and Albertsons, and is expected to continue expanding distribution in club and e-commerce channels in 2026, further driving sales growth.
See More
Zevia Announces Q4 and Full Year 2025 Financial Results Release Date
- Earnings Release Schedule: Zevia plans to release its financial results for Q4 and full year 2025 after market close on February 25, 2026, indicating its ongoing growth in the zero-sugar beverage sector.
- Conference Call Details: The company will host a conference call at 4:30 p.m. Eastern Time, allowing investors to participate by dialing 877-423-9813 or 201-689-8573 for international calls, with conference ID 13758163 to facilitate access to the latest financial insights.
- Webcast Replay Availability: A replay of the conference call will be available for approximately 30 days post-event, accessible via the Investor Relations section of Zevia's website, ensuring broad dissemination and transparency of information.
- Company Overview: As a Certified B Corporation, Zevia focuses on offering zero-sugar, zero-calorie, naturally sweetened beverages, distributed in over 39,000 retail locations across the U.S. and Canada, reflecting its significant impact in the health beverage market.
See More
Functional Beverage Market Set for Explosive Growth
- Market Surge: The global functional beverage market is projected to reach $179.26 billion by 2026, driven by health-conscious consumers shifting away from high-sugar drinks, indicating a structural reset that attracts significant capital inflow.
- New Product Pilot: Doseology Sciences launched pilot production of non-nicotine, caffeine-based energy pouches in January 2026, emphasizing predictable energy delivery to meet modern consumer demands for portable, functional beverages, which is expected to enhance market competitiveness.
- Strategic Acquisition: Doseology acquired the Feed That Brain brand for $400,000, further expanding its footprint in the functional market while appointing Joseph Mimran as Strategic Advisor to bolster product development and compliance capabilities, supporting future growth.
- Industry Collaboration: Splash Beverage Group entered a joint venture with BAAD Ventures to tap into the rapidly expanding THC beverage market, leveraging both companies' distribution networks and brand-building expertise, which is expected to significantly enhance market share and supply chain efficiencies.
See More
