Zebra Partners with Digimarc to Launch Fraud-Preventing Gift Card Scanners
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 04 2025
0mins
Source: Newsfilter
- Market Launch: Zebra handheld imagers are the first to feature Digimarc-enabled scanner software that automatically detects tampered gift cards, significantly enhancing retailers' fraud prevention capabilities at the point of sale.
- Enhanced Security: Digimarc's solution is over 3x more secure than traditional 'card-only' features, reducing the need for cashiers to manually inspect cards, which accelerates checkout speed and lowers fraud risk.
- Initial Success: In the first in-store rollout with a grocery retailer, Zebra's devices achieved zero fraud incidents, improved card scanning speed, and simplified cashier workflows, delighting both consumers and retailers.
- Future Plans: Zebra plans to roll out the latest version of Digimarc's software across more retail scanners in early 2026, further enhancing tamper detection and improving Items Per Minute (IPM), addressing retailers' demands for anti-fraud protection and a seamless checkout experience.
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Analyst Views on DMRC
Wall Street analysts forecast DMRC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DMRC is 15.00 USD with a low forecast of 10.00 USD and a high forecast of 20.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 6.330
Low
10.00
Averages
15.00
High
20.00
Current: 6.330
Low
10.00
Averages
15.00
High
20.00
About DMRC
Digimarc Corporation is engaged in providing digital watermarking technologies. The Company offers a Digimarc Illuminate Platform, which is a software-as-a-service (SaaS) cloud-based platform for digital connectivity that provides the tools for the application of advanced digital watermarks and quick response (QR) codes, software (digital twins) that enables various systems and devices to interact with those data carriers, and a centralized platform for capturing insights about digital interactions and automating activities based on that information. The Digimarc product suite is built on top of the Digimarc Illuminate platform and addresses specific business needs in areas, such as automation, authenticity, sustainability, and customer trust and connectivity. The Company operates under a single segment: product digitization solutions. Its products provide various benefits, including Digimarc Automate, Digimarc Engage, Digimarc Recycle, Digimarc Retail Experience and Digimarc Validate.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Digimarc to Attend 28th Annual Needham Growth Conference on January 13, 2026
- Conference Participation: Digimarc Corporation will attend the 28th Annual Needham Growth Conference on January 13, 2026, showcasing its leadership in digital identity and authentication solutions, which is expected to attract investor interest.
- Executive Attendance: President and CEO Riley McCormack and CFO Charles Beck will host one-on-one meetings at the event, aiming to strengthen relationships with potential investors and enhance the company's visibility.
- Industry Context: As AI technology rapidly evolves, Digimarc is committed to providing highly secure solutions to combat the growing risks of fraud and counterfeiting, highlighting its significance in the modern business landscape.
- Market Positioning: Digimarc's solutions are trusted by central banks worldwide to deter currency counterfeiting, further solidifying its market position in the digital identity verification sector.
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Zebra Partners with Digimarc to Launch Fraud-Preventing Gift Card Scanners
- Market Launch: Zebra handheld imagers are the first to feature Digimarc-enabled scanner software that automatically detects tampered gift cards, significantly enhancing retailers' fraud prevention capabilities at the point of sale.
- Enhanced Security: Digimarc's solution is over 3x more secure than traditional 'card-only' features, reducing the need for cashiers to manually inspect cards, which accelerates checkout speed and lowers fraud risk.
- Initial Success: In the first in-store rollout with a grocery retailer, Zebra's devices achieved zero fraud incidents, improved card scanning speed, and simplified cashier workflows, delighting both consumers and retailers.
- Future Plans: Zebra plans to roll out the latest version of Digimarc's software across more retail scanners in early 2026, further enhancing tamper detection and improving Items Per Minute (IPM), addressing retailers' demands for anti-fraud protection and a seamless checkout experience.
Continue Reading