Winmark names Lisa Hake as Chief Marketing Officer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 22 2025
0mins
Should l Buy WINA?
- New Appointment: Winmark Corporation has announced the appointment of Lisa Hake as Chief Marketing Officer, effective October 1st.
- Previous Experience: Prior to this role, Lisa Hake served as Vice President of Marketing & Communications at Great Clips.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy WINA?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on WINA
Wall Street analysts forecast WINA stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 429.340
Low
545.00
Averages
545.00
High
545.00
Current: 429.340
Low
545.00
Averages
545.00
High
545.00
No data
About WINA
Winmark Corporation is a franchising company. The Company offers licenses to operate franchises using the service marks Plato’s Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. In addition, the Company sells point-of-sale system hardware to its franchisees and certain merchandise to its Play It Again Sports franchisees. It has developed an e-commerce platform that allows franchisees of its Music Go Round, Play It Again Sports and Style Encore brands to market and sell in-store product inventory online. It operates through the franchising segment, which franchises value-oriented retail store concepts that buy, sell and trade merchandise. It has over 1,363 franchises in operation in the United States and Canada and 2,800 available territories. The Company also operates as a middle-market equipment leasing business under the Winmark Capital mark. Its subsidiaries also include Grow Biz Games, Inc., and Wirth Business Credit, Inc.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Winmark Corporation Reports Strong 2025 Financial Results
- Net Income Growth: In 2025, Winmark Corporation reported a net income of $41.65 million, translating to $11.30 per diluted share, compared to $39.95 million and $10.89 per share in 2024, indicating a sustained enhancement in profitability and reflecting the effectiveness of its business model and increased market demand.
- Strong Quarterly Performance: For the fourth quarter of 2025, net income reached $9.96 million with a diluted earnings per share of $2.69, up from $9.58 million and $2.60 in the same period last year, suggesting improved sales and operational efficiency at the end of the quarter, which bolsters investor confidence.
- Significant Revenue Growth: Total revenue for 2025 was $86.06 million, a 5.8% increase from $81.29 million in 2024, demonstrating the positive impact of investments in marketing and innovation, further solidifying its leadership position in the resale market.
- Franchise Expansion: As of December 27, 2025, Winmark operated 1,378 franchises with over 2,800 available territories, showcasing the success of its franchising model and market expansion potential, which is expected to enhance revenue and market share through new store openings in the future.
See More
WINMARK CORP REPORTS QUARTERLY REVENUE OF $21.1 MILLION
- Financial Performance: Winmark Corporation reported a quarterly revenue of $21.1 million.
- Business Overview: The company continues to focus on its franchise operations and retail strategies to drive growth.
See More
Winmark Declares Quarterly Dividend of $0.96 per Share
- Quarterly Dividend Announcement: Winmark declares a quarterly dividend of $0.96 per share, consistent with previous distributions, indicating the company's stable cash flow and shareholder return strategy.
- Dividend Yield: The forward yield of 0.83% reflects the company's attractiveness in the current market environment, potentially appealing to investors seeking stable income.
- Payment Schedule: The dividend will be payable on March 2, with a record date of February 11 and an ex-dividend date also on February 11, ensuring timely returns for shareholders.
- Shareholder Return Strategy: By maintaining consistent dividend payments, Winmark underscores its commitment to shareholders, aiming to bolster investor confidence and enhance its competitive position in the market.
See More
Winmark Corporation Declares Quarterly Cash Dividend
- Quarterly Cash Dividend: Winmark Corporation's Board of Directors has approved a quarterly cash dividend of $0.96 per share, payable on March 2, 2026, to shareholders of record as of February 11, 2026, reflecting the company's ongoing commitment to shareholder returns.
- Franchise Business Expansion: As of December 27, 2025, Winmark operates 1,378 franchises nationwide and has over 2,800 available territories, indicating strong growth potential in sustainability and small business formation.
- New Franchise Opportunities: Additionally, 82 franchises have been awarded but are not yet open, showcasing the company's proactive strategy in expanding its market presence and enhancing brand influence.
- Future Dividend Outlook: Future dividends will be subject to Board approval, indicating a cautious approach to financial management to ensure sustainable shareholder returns and business growth.
See More
Winmark Corporation Declares Quarterly Cash Dividend
- Quarterly Cash Dividend: Winmark Corporation's Board has approved a quarterly cash dividend of $0.96 per share, payable on March 2, 2026, to shareholders of record as of February 11, 2026, demonstrating the company's ongoing commitment to shareholder returns.
- Franchise Network Expansion: As of December 27, 2025, Winmark operates 1,378 franchises with over 2,800 available territories, indicating strong growth potential in sustainability and small business formation.
- Future Dividend Policy: Future dividends will require Board approval, reflecting a cautious approach to financial management that ensures healthy cash flow while expanding operations.
- Brand Diversity: Winmark's portfolio includes well-known brands like Plato's Closet® and Once Upon A Child®, which not only enhances its market competitiveness but also provides entrepreneurs with diverse options, fostering small business development.
See More
Winmark (WINA) to Replace Guess? (GES) in S&P SmallCap 600 Index on January 26
- Index Component Change: Winmark (WINA) is set to replace Guess? (GES) in the S&P SmallCap 600 index before trading opens on January 26, a move resulting from Authentic Brands Group and related stockholders acquiring Guess?, which is expected to enhance Winmark's market visibility and liquidity.
- Stock Price Reaction: WINA's stock price climbed approximately 6% during after-market trading on Wednesday, reflecting positive market expectations regarding its inclusion in the small-cap index, which may attract more investor interest and drive future price increases.
- Acquisition Context: The completion of this acquisition deal hinges on the fulfillment of final conditions, indicating market confidence in Authentic Brands Group's acquisition strategy, which could also impact Guess?'s future performance and strategic direction.
- Market Impact: Winmark's inclusion is likely to elevate its standing in the small-cap market, potentially fostering business growth and brand recognition, thereby strengthening its competitive advantage in a fiercely contested market.
See More
Winmark Corporation Reports Strong 2025 Financial Results
- Net Income Growth: In 2025, Winmark Corporation reported a net income of $41.65 million, translating to $11.30 per diluted share, compared to $39.95 million and $10.89 per share in 2024, indicating a sustained enhancement in profitability and reflecting the effectiveness of its business model and increased market demand.
- Strong Quarterly Performance: For the fourth quarter of 2025, net income reached $9.96 million with a diluted earnings per share of $2.69, up from $9.58 million and $2.60 in the same period last year, suggesting improved sales and operational efficiency at the end of the quarter, which bolsters investor confidence.
- Significant Revenue Growth: Total revenue for 2025 was $86.06 million, a 5.8% increase from $81.29 million in 2024, demonstrating the positive impact of investments in marketing and innovation, further solidifying its leadership position in the resale market.
- Franchise Expansion: As of December 27, 2025, Winmark operated 1,378 franchises with over 2,800 available territories, showcasing the success of its franchising model and market expansion potential, which is expected to enhance revenue and market share through new store openings in the future.
See More
WINMARK CORP REPORTS QUARTERLY REVENUE OF $21.1 MILLION
- Financial Performance: Winmark Corporation reported a quarterly revenue of $21.1 million.
- Business Overview: The company continues to focus on its franchise operations and retail strategies to drive growth.
See More
Winmark Declares Quarterly Dividend of $0.96 per Share
- Quarterly Dividend Announcement: Winmark declares a quarterly dividend of $0.96 per share, consistent with previous distributions, indicating the company's stable cash flow and shareholder return strategy.
- Dividend Yield: The forward yield of 0.83% reflects the company's attractiveness in the current market environment, potentially appealing to investors seeking stable income.
- Payment Schedule: The dividend will be payable on March 2, with a record date of February 11 and an ex-dividend date also on February 11, ensuring timely returns for shareholders.
- Shareholder Return Strategy: By maintaining consistent dividend payments, Winmark underscores its commitment to shareholders, aiming to bolster investor confidence and enhance its competitive position in the market.
See More
Winmark Corporation Declares Quarterly Cash Dividend
- Quarterly Cash Dividend: Winmark Corporation's Board of Directors has approved a quarterly cash dividend of $0.96 per share, payable on March 2, 2026, to shareholders of record as of February 11, 2026, reflecting the company's ongoing commitment to shareholder returns.
- Franchise Business Expansion: As of December 27, 2025, Winmark operates 1,378 franchises nationwide and has over 2,800 available territories, indicating strong growth potential in sustainability and small business formation.
- New Franchise Opportunities: Additionally, 82 franchises have been awarded but are not yet open, showcasing the company's proactive strategy in expanding its market presence and enhancing brand influence.
- Future Dividend Outlook: Future dividends will be subject to Board approval, indicating a cautious approach to financial management to ensure sustainable shareholder returns and business growth.
See More
Winmark Corporation Declares Quarterly Cash Dividend
- Quarterly Cash Dividend: Winmark Corporation's Board has approved a quarterly cash dividend of $0.96 per share, payable on March 2, 2026, to shareholders of record as of February 11, 2026, demonstrating the company's ongoing commitment to shareholder returns.
- Franchise Network Expansion: As of December 27, 2025, Winmark operates 1,378 franchises with over 2,800 available territories, indicating strong growth potential in sustainability and small business formation.
- Future Dividend Policy: Future dividends will require Board approval, reflecting a cautious approach to financial management that ensures healthy cash flow while expanding operations.
- Brand Diversity: Winmark's portfolio includes well-known brands like Plato's Closet® and Once Upon A Child®, which not only enhances its market competitiveness but also provides entrepreneurs with diverse options, fostering small business development.
See More
Winmark (WINA) to Replace Guess? (GES) in S&P SmallCap 600 Index on January 26
- Index Component Change: Winmark (WINA) is set to replace Guess? (GES) in the S&P SmallCap 600 index before trading opens on January 26, a move resulting from Authentic Brands Group and related stockholders acquiring Guess?, which is expected to enhance Winmark's market visibility and liquidity.
- Stock Price Reaction: WINA's stock price climbed approximately 6% during after-market trading on Wednesday, reflecting positive market expectations regarding its inclusion in the small-cap index, which may attract more investor interest and drive future price increases.
- Acquisition Context: The completion of this acquisition deal hinges on the fulfillment of final conditions, indicating market confidence in Authentic Brands Group's acquisition strategy, which could also impact Guess?'s future performance and strategic direction.
- Market Impact: Winmark's inclusion is likely to elevate its standing in the small-cap market, potentially fostering business growth and brand recognition, thereby strengthening its competitive advantage in a fiercely contested market.
See More
