Visa Advances AI Payment Transactions, Full Adoption Expected by 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
0mins
Should l Buy V?
Source: Newsfilter
- AI Payment Milestone: Visa has successfully completed hundreds of secure, agent-initiated transactions with partners, marking a shift from experimental to mainstream adoption of AI-driven payments, with consumers expected to stop shopping and checking out alone by 2025.
- Consumer Behavior Shift: Nearly half of U.S. shoppers (47%) now use AI tools for at least one shopping task, reflecting a profound change in how consumers discover and evaluate products, with millions expected to use AI agents for purchases by the 2026 holiday season.
- Global Collaboration Expansion: Visa is collaborating with over 100 partners worldwide, with more than 30 actively developing within the VIC sandbox, proving the viability of AI-driven purchasing in live production environments and accelerating the growth of global intelligent commerce.
- Standards Development: Visa, along with over 10 partners, introduced the Trusted Agent Protocol to help merchants distinguish between malicious bots and legitimate AI agents, ensuring secure agent-driven checkout and laying the groundwork for future intelligent transactions.
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Analyst Views on V
Wall Street analysts forecast V stock price to rise
25 Analyst Rating
23 Buy
2 Hold
0 Sell
Strong Buy
Current: 320.300
Low
330.00
Averages
406.59
High
450.00
Current: 320.300
Low
330.00
Averages
406.59
High
450.00
About V
Visa Inc. is a global payments technology company. It facilitates global commerce and money movement across more than 200 countries and territories among a global set of consumers, merchants, financial institutions and government entities through technologies. It operates through the Payment Services segment. It provides transaction processing services (primarily authorization, clearing and settlement) to its financial institution and merchant clients through VisaNet, its proprietary advanced transaction processing network. It offers a range of Visa-branded payment products that its clients, including nearly 14,500 financial institutions, use to develop and offer payment solutions or services, including credit, debit, prepaid and cash access programs for individual, business and government account holders. It also provides value-added services to its clients, including issuing solutions, acceptance solutions, risk and identity solutions, open banking solutions and advisory services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Visa Acquires Prisma Medios de Pago: Visa has completed the acquisition of Prisma Medios de Pago, a leading payment processing company in Argentina.
Expansion of Payment Services: This acquisition aims to enhance Visa's payment services and technology offerings in the Argentine market.
Strategic Move in Latin America: The deal is part of Visa's broader strategy to strengthen its presence in Latin America, a region with growing digital payment opportunities.
Impact on Local Economy: The acquisition is expected to positively impact the local economy by improving payment infrastructure and services for consumers and businesses.
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- Strategic Transformation: Advent International successfully separated Group Prisma into three independent platforms during its ownership, with Visa acquiring Prisma and Newpay while retaining Payway, showcasing Advent's deep understanding of the payments sector.
- Market Infrastructure: Prisma serves as a critical issuer processing platform in Argentina, handling over six billion transactions annually for top banks, while Newpay provides essential infrastructure for real-time account-to-account payments and interoperable QR payments, enhancing market payment capabilities.
- Payway Outlook: As a standalone entity, Payway will focus on high-value merchant solutions, including instant payments and fraud security, with CEO Martin Kaplan expressing confidence in Payway's long-term potential, indicating Advent's commitment to future growth.
- Transaction Expectations: The deal is expected to close in the first quarter of 2026, and although Visa shares fell 1.28% to $316.19 at the time of the announcement, Advent's historical investment of $9.4 billion in the payments sector reflects its ongoing confidence in the industry.
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- Strong Investment Performance: American Express stock has surged approximately 160% over the past five years, demonstrating resilience and attractiveness as a long-term investment despite macroeconomic challenges such as inflation, rising interest rates, and geopolitical conflicts.
- Unique Business Model: Unlike Visa and Mastercard, American Express operates as a bank and card issuer, taking on more risk while earning interest and annual fees, which helps mitigate the impact of interest rate fluctuations and enhances financial stability.
- Low Default Risk: By the end of 2025, less than 1% of American Express's consumer, business, and corporate loans were delinquent for over 30 days, indicating that its strategy of targeting higher-income consumers and stable businesses effectively reduces credit risk.
- Future Growth Potential: Analysts expect American Express's EPS to grow at a 14.5% CAGR from 2025 to 2028, and if this trend continues, the stock could rise by 36% to $462 by 2030, highlighting its long-term investment value.
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- Acquisition Overview: Visa is set to acquire Argentina-based Prisma Medios de Pago and Newpay, which provide credit, debit, and prepaid card processing and real-time payment services, respectively, with the transaction expected to close in Visa's fiscal second quarter of 2026, marking a strategic expansion in the Latin American market.
- Accelerated Technology Deployment: This acquisition will enable Visa to accelerate the deployment of advanced technologies such as tokenization, biometric authentication, intelligent risk tools, and agentic commerce solutions, thereby enhancing its competitiveness and innovation in the digital payments sector.
- Market Opportunities: Visa CEO Ryan McInerney stated that this acquisition is a significant step for Visa in Argentina, with expectations to substantially drive digital payment adoption and modernize the country's financial services and infrastructure to meet growing market demands.
- Regional Strategy: Gabriela Renaudo, Visa's country manager for Argentina and the Southern Cone, emphasized that the acquisition will provide crucial support for Visa's financial service capabilities and infrastructure modernization in Argentina, further solidifying its leadership position in the Latin American market.
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- Acquisition Overview: Visa is set to acquire Argentina-based Prisma Medios de Pago and Newpay, which provide credit, debit, and prepaid card processing and real-time payment services, respectively, with the transaction expected to close in Visa's fiscal second quarter of 2026, marking a significant expansion in the Latin American market.
- Accelerated Technology Deployment: This acquisition will enable Visa to accelerate the deployment of advanced technologies such as tokenization, biometric authentication, intelligent risk tools, and agentic commerce solutions, thereby enhancing its competitiveness and market share in the digital payments sector.
- Market Opportunities: Visa CEO Ryan McInerney stated that this acquisition is a crucial step for Visa in Argentina, with expectations to significantly boost digital payment adoption and modernize financial services and infrastructure across the country.
- Regional Strategy: Gabriela Renaudo, Visa's country manager for Argentina and the Southern Cone, highlighted that the acquisition will create substantial market opportunities for Visa in Argentina, further solidifying its leadership position in the Latin American fintech landscape.
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- Successful Strategic Transformation: Advent International's sale of Prisma and Newpay successfully separates the group into three independent platforms while retaining Payway, demonstrating its deep strategic vision and positioning in the Argentine payments market.
- Significant Transaction Scale: The transaction involves Prisma and Newpay, with Prisma processing over six billion transactions annually, establishing itself as a trusted partner for Argentina's leading banks and highlighting its critical role in payment infrastructure.
- Accelerated Payment Innovation: Newpay facilitates real-time account-to-account payments and QR payments, managing bill payments for over 7,500 companies, and is expected to drive further digital payment adoption and innovation through its integration with Visa.
- Future Growth Potential: As a standalone platform, Payway will continue to expand high-value merchant solutions, with expectations to deepen merchant relationships and increase recurring revenues as digital payment adoption accelerates.
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