Under Armour Investigates Data Breach Affecting 72 Million Users
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
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Under Armour is investigating a data breach after millions of customer records were posted to a hacker forum, allegedly linked to a November attack claimed by the Everest ransomware gang, TechCrunch's Zack Whittaker reports. The stolen data, confirmed by Have I Been Pwned, includes names, emails, genders, birth dates, locations, purchase information, and also contains numerous employee email addresses, impacting 72M individuals, according to the report. Under Armour spokesperson Matt Dornic told TechCrunch that the company is "aware of claims that an unauthorized third party obtained certain data," adding that "Our investigation of this issue, with the assistance of external cybersecurity experts, is ongoing. Importantly, at this time, there's no evidence to suggest this issue affected UA.com or systems used to process payments or store customer passwords."
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Analyst Views on UAA
Wall Street analysts forecast UAA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UAA is 5.69 USD with a low forecast of 4.00 USD and a high forecast of 9.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
4 Buy
12 Hold
3 Sell
Hold
Current: 6.070
Low
4.00
Averages
5.69
High
9.00
Current: 6.070
Low
4.00
Averages
5.69
High
9.00
About UAA
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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