U-Haul Aims for Unprecedented Dealer Growth While Managing $107M Cost Surge Amid Rising Self-Storage Competition
Management Insights: U-Haul's CEO Edward Shoen highlighted challenges from increased depreciation and losses on equipment sales, while emphasizing efforts to expand the dealer network to balance inventory and drive demand. CFO Jason Berg reported a significant drop in second-quarter earnings compared to the previous year, alongside rising operational costs.
Financial Performance: The company reported second-quarter earnings of $106 million, down from $187 million the previous year, with adjusted EBITDA in the Moving and Storage segment increasing by nearly $32 million. Equipment rental revenue rose slightly, while self-storage revenues also saw growth despite declining occupancy rates.
Outlook and Strategy: Management anticipates that expanding the dealer network will enhance market penetration, with expected results by mid-2026. They project that depreciation costs will peak soon, and they remain optimistic about the growth potential of U-Box and self-storage despite current challenges.
Risks and Concerns: Elevated depreciation and equipment losses are expected to continue impacting earnings, alongside rising repair and maintenance costs. Management acknowledged competitive pressures in self-storage and the risk of market saturation, while stressing the importance of operational efficiency and selective expansion.
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- Facility Opening: U-Haul's self-storage facility in Rossford held its ribbon-cutting ceremony on March 28, marking the completion of 431 climate-controlled storage rooms and the creation of 10 jobs, enhancing local economic vitality.
- Price Lock Commitment: U-Haul introduced a 1-Year Price Lock policy, ensuring tenants will not face rent increases for the next year, which boosts customer trust and differentiates the company from competitors facing scrutiny for deceptive pricing.
- Facility Scale and Services: The new facility spans nine acres and offers 1,067 storage units along with various services, including indoor storage, a retail showroom, and hitch installation services, addressing the growing storage demand in the Rossford area.
- Community Support and Hiring: U-Haul is committed to prioritizing local hiring, especially for veterans and military members, reflecting the company's support and responsibility to the community while providing more job opportunities for residents.
- Disaster Relief Program: U-Haul is offering 30 days of free self-storage and U-Box container usage to Hawaii residents impacted by the Kona storm, aiming to assist communities in facing the challenges posed by natural disasters and enhancing residents' sense of security and recovery capabilities.
- Widespread Facility Distribution: Currently, U-Haul operates five self-storage centers in Hawaii, located on Oahu, Maui, and the Big Island, ensuring that affected residents can conveniently access storage services, thereby increasing the company's service coverage in the region.
- Long-Term Price Lock: In addition to the free storage service, U-Haul has introduced a 1-Year Price Lock program available at 2,100 facilities across the U.S. and Canada, ensuring customers will not face price increases for a year, which enhances customer trust and loyalty.
- Community Responsibility: As an official American Red Cross Disaster Responder, U-Haul demonstrates its commitment to supporting communities during emergencies, further solidifying its leadership position in disaster relief and enhancing its brand image.
- Increased Market Volatility: The ongoing U.S.-Iran conflict has led to heightened volatility in U.S. markets, with major indices and several sectors sharply declining, pushing many stocks into oversold territory, indicating investor panic.
- List of Oversold Stocks: Based on momentum indicators, U-Haul Holding (UHAL) has a Relative Strength Index (RSI) of 30 with a 16-day performance drop of 10.2%; Smiths Group (SMGZY) also at RSI 30, down 13.98%; and GXO Logistics (GXO) at RSI 30, down 15.7%.
- Industry Impact Analysis: Intertek Group (IKTSF) shows an RSI of 29 with a 16-day performance decline of 28.4%, indicating significant pressure on the company that could affect its future profitability and market confidence.
- Potential for Short-term Rebound: While oversold conditions typically signal heavy selling pressure, they can also precede short-term rebounds if fundamentals remain intact, prompting investors to closely monitor market dynamics for potential opportunities.
- Disaster Relief Initiative: U-Haul is offering 30 days of free self-storage and U-Box container use at six facilities in the Greater Tulsa Area to assist communities affected by eight tornadoes and flooding, ensuring residents can securely store personal belongings and facilitate recovery efforts.
- Community Support Commitment: Jim Smith, president of U-Haul Co. of Tulsa, stated that the team is ready to provide dry and secure storage solutions for those impacted by the storms, highlighting the company's commitment and responsibility to support communities during natural disasters.
- Service Availability: The free storage offer applies to new rentals of self-storage and U-Box containers, based on availability at participating locations, ensuring that more affected residents can access necessary assistance and alleviate post-disaster stress.
- Company Overview: Founded in 1945, U-Haul is the third-largest storage operator in North America with over 1.126 million rentable storage units, dedicated to enhancing customer experience through transparent pricing and technological innovations, further solidifying its market leadership.

- Price Lock Innovation: U-Haul's introduction of the 1-Year Price Lock Guarantee ensures that new customers' monthly rates for self-storage units remain unchanged for at least one year, aiming to provide cost transparency and avoid the hidden fees and frequent price hikes prevalent in the industry.
- Competitive Market Advantage: This price lock policy is available at over 2,100 U-Haul centers across the U.S. and Canada, contrasting sharply with competitors like Public Storage and Extra Space Storage, which often employ misleading low-rate strategies, thereby enhancing customer trust and increasing market share.
- Enhanced Customer Benefits: U-Haul's price lock not only eliminates administrative fees and deposits but also offers a free lock for first-time renters and a free first month with qualifying one-way equipment rentals, further boosting customer appeal and satisfaction.
- Industry Change Advocacy: U-Haul CEO Joe Shoen encourages other storage providers to adopt similar price lock strategies to protect consumer rights and improve trust across the industry, showcasing U-Haul's leadership and commitment to responsible business practices.
- Deteriorating Financial Performance: U-Haul reported a $37 million loss in Q3, compared to a $67 million profit in the same quarter last year, indicating severe profitability pressures due to high fleet depreciation and disposal losses.
- Fleet Management Challenges: The company is grappling with an excess fleet issue, as the rental market has not shown significant recovery, prompting management to plan for increased sales of high-mileage older trucks over the next 12 months to optimize fleet structure.
- Self-Storage Business Pressures: The rate of new self-storage unit additions has outpaced rentals, leading to a surplus of units; while storage revenues grew by $18 million, same-store occupancy declined by 490 basis points, reflecting weak market demand.
- Capital Expenditure Adjustments: New truck purchases are expected to decrease by over $500 million in the next fiscal year, with management emphasizing the need to rebalance fleet composition to address ongoing market challenges and cost pressures.







