UFC Partners with Paramount+ for Exclusive Six-Year Deal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 04 2026
0mins
Source: Newsfilter
- Exclusive Media Partnership: UFC has entered a six-year agreement with Paramount+, making it the exclusive broadcaster of all 13 UFC Numbered Event main cards in Canada starting in 2027, enhancing its competitive edge in the North American market.
- Audience Reach Expansion: This deal allows Paramount+ subscribers to watch UFC events at no additional cost, which is expected to attract more MMA fans and solidify Paramount+ as a premier live sports platform.
- Historic Viewership Data: The debut of UFC on Paramount+ in the U.S. and Latin America became the largest exclusive live event in history, with over 10 million households watching more than 100 million hours of UFC programming, indicating strong market demand.
- Brand Influence Growth: Since 2008, UFC has held 37 events in Canada featuring legendary athletes like Georges St-Pierre, further enhancing UFC's brand influence globally.
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Analyst Views on PSKY
Wall Street analysts forecast PSKY stock price to rise
15 Analyst Rating
1 Buy
7 Hold
7 Sell
Moderate Sell
Current: 9.430
Low
8.00
Averages
14.08
High
19.00
Current: 9.430
Low
8.00
Averages
14.08
High
19.00
About PSKY
Paramount Skydance Corp is a global media and entertainment company. The Company operates through three segments, including Studios, Direct-to-Consumer, and TV Media. Its TV Media segment includes domestic and international broadcast networks and owned television stations, domestic cable networks and international extensions of certain of its domestic cable network brands, and domestic and international television studio operations. The TV Media includes CBS television network, through which it distributes entertainment, news and public affairs, and sports programming. TV Media also includes a number of digital properties such as CBS News 24/7 and CBS Sports. Its Direct-to-Consumer segment consists of its portfolio of domestic and international pay and free streaming services, including Paramount+, Pluto TV and BET+. Its other portfolio includes Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Skydance's Animation, Film, Television, Interactive/Games, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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