Uber and Home Runs? 40 Overlooked Value Stocks to Watch in 2026.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 31 2025
0mins
Should l Buy UBER?
Source: Barron's
Uber and Atlanta Braves on Forgotten Forty List: Both Uber Technologies and the Atlanta Braves have been identified as compelling investment opportunities in Boyar Value Group’s annual Forgotten Forty list.
Diverse Industries, Similar Value: Despite operating in vastly different sectors, the ride-sharing industry and professional sports are highlighted for their potential value.
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Analyst Views on UBER
Wall Street analysts forecast UBER stock price to rise
32 Analyst Rating
28 Buy
3 Hold
1 Sell
Strong Buy
Current: 75.340
Low
72.00
Averages
107.10
High
150.00
Current: 75.340
Low
72.00
Averages
107.10
High
150.00
About UBER
Uber Technologies, Inc. operates a technology platform that uses network and technology to power movement from point A to point B. It develops and operates technology applications supporting a variety of offerings on its platform (platform(s)). Its segments include Mobility, Delivery and Freight. Mobility products connect consumers with drivers who provide rides in a variety of vehicles, such as cars, auto rickshaws, motorbikes, minibuses, or taxis. Delivery offerings allow consumers to search for and discover local restaurants, order a meal, and either pick-up at the restaurant or have the meal delivered. In certain markets, the Delivery segment provides offerings for grocery, alcohol, and convenience store delivery as well as select other goods. The Freight segment connects carriers with shippers on its platform, and gives carriers upfront, pricing and the ability to book a shipment. The Freight segment also includes transportation management and other logistics service offerings.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Autonomous Vehicles Set to Expand Ride-Hailing Market
- Market Expansion Potential: Uber believes that autonomous vehicles (AVs) will lower ride costs by increasing the number of available vehicles, thereby attracting more users and expanding the overall ride-hailing market rather than merely redistributing existing riders.
- Data-Driven Growth: In cities like Austin and Atlanta, Uber's AV network has significantly increased ride frequency, with data showing that these areas have experienced faster trip growth than other markets, while the number of human drivers and their earnings have also increased year-over-year, indicating overall market expansion.
- Strategic Technology Partnerships: Uber's strategy of partnering with multiple autonomous technology companies instead of developing its own self-driving platform allows it to focus on aggregating demand and efficiently matching supply, maintaining its central role in one of the world's largest mobility marketplaces.
- Future Outlook: Although AV rides currently account for only 0.1% of global ride-hailing trips, as technology matures and costs decrease, Uber is poised to capture a significant share of the future multi-trillion-dollar market, further solidifying its market leadership position.
See More
Uber's Advertising Business Shows Significant Potential
- Rising Ad Penetration: Uber disclosed in its latest earnings report that its advertising penetration has exceeded 2%, achieving an annualized revenue run rate of over $2 billion, indicating that the advertising business could become a significant profit driver in the future.
- High Margin Advantage: Unlike its core businesses, advertising does not require drivers or logistics, allowing Uber to monetize existing demand directly, which is expected to significantly enhance overall profit margins and improve earnings quality.
- Data-Driven Advertising Strategy: Uber's access to real-time location data and user purchase history enables it to deliver highly targeted ads that meet users' immediate needs, providing advertisers with a higher return on investment.
- Diverse Growth Opportunities: Uber's advertising business is still in its early stages, with enterprise advertising growing rapidly, and it plans to expand into grocery, retail, and mobility sectors, potentially creating new revenue streams for the company.
See More
Uber's Advertising Business Surges Beyond Expectations
- Advertising Penetration Growth: Uber disclosed in its latest earnings call that its advertising penetration has exceeded 2%, achieving an annualized revenue run rate of over $2 billion, indicating that the potential of its advertising business is significantly greater than initially anticipated, positioning it as a crucial future profit driver.
- High Margin Advantage: Unlike its core ride-hailing and food delivery services, the advertising business does not require additional drivers or logistics, allowing Uber to generate incremental revenue without substantial cost increases, thereby enhancing overall profit margins.
- Data-Driven Advertising Opportunities: Operating in a transaction-driven environment, Uber captures users with strong commercial intent, enabling the delivery of highly targeted ads that enhance advertisers' return on investment, which is likely to attract more enterprise clients.
- Future Expansion Potential: While Uber's advertising business is still in its early stages, with relatively high adoption among small and medium-sized businesses, the faster-growing demand from larger brands suggests significant room for scaling, particularly as Uber explores integrating ads into its ride-hailing services, potentially unlocking new monetization avenues and improving overall earnings quality.
See More
Uber's Advertising Business Potential Exceeds Expectations
- Increased Ad Penetration: Uber disclosed in its latest earnings call that its advertising penetration has surpassed 2%, achieving an annualized revenue run rate of $2 billion, indicating that the advertising business could become a significant profit driver beyond initial management expectations.
- High Margin Advantage: Unlike its core businesses, advertising does not require drivers or logistics, allowing Uber to monetize existing demand directly, which is expected to significantly enhance overall margins and improve earnings quality.
- Data-Driven Advertising Strategy: Uber's access to real-time location data and purchase history enables it to deliver highly relevant ads at the moment users are making decisions, providing advertisers with a high return on investment opportunity.
- Diverse Growth Potential: Uber's advertising business is still in its early stages, with enterprise advertising growing rapidly; it is poised to expand into grocery, retail, and mobility sectors, further diversifying and stabilizing revenue streams.
See More
Rivian Partners with Uber to Enter Robotaxi Market
- Intensifying Market Competition: Rivian (RIVN) announced its partnership with Uber (UBER) to enter the robotaxi market, joining a crowded field that includes Tesla (TSLA) and Amazon's (AMZN) Zoox, indicating increasing competition that could impact market shares and investor confidence.
- Geographic Coverage Advantage: Analyst RI Research highlighted that Alphabet's (GOOGL) Waymo is ahead of rivals in geographic coverage, adding large new cities almost every month, which could provide a significant first-mover advantage in future market competition.
- Consumer Adoption Concerns: Julia Ostian expressed skepticism about the widespread adoption of robotaxis, arguing that if driverless cars do not offer significantly lower prices than traditional taxi services, their value will be questioned, potentially affecting investor sentiment towards related companies.
- Diverse Investment Recommendations: Ostian suggested focusing on Uber's asset-light business model and Mobileye's (MBLY) technological edge, viewing these companies as having greater potential in the future mobility market, while also mentioning Baidu (BIDU) as a Chinese alternative but cautioning against geopolitical risks.
See More
Uber's Driverless Strategy and Partnerships
- Rich Partnerships: Uber has established over 20 active partnerships in driverless technology, including major players like Stellantis, Nvidia, Amazon's Zoox, and Alphabet's Waymo, allowing it to leverage its existing global network and data, thereby reducing development risks and accelerating commercialization.
- Capital Risk Avoidance: By opting for a platform-as-a-service model instead of manufacturing its own driverless vehicles, Uber avoids high-risk capital investments and focuses on becoming an aggregator of driverless vehicles, enhancing its competitive edge in the market.
- Investment in Software Integration: Uber's investments in software integration and in-car experience position it as a crucial partner for manufacturers and tech companies in the robotaxi sector, further strengthening its market position and technological advantage.
- Future Growth Potential: Uber's expanded partnership with Nvidia aims to deploy Level 4 self-driving across 28 cities by 2028, which is expected to expand revenue by eliminating fleet ownership and driver costs, significantly reducing risks and providing substantial upside for investors.
See More
Autonomous Vehicles Set to Expand Ride-Hailing Market
- Market Expansion Potential: Uber believes that autonomous vehicles (AVs) will lower ride costs by increasing the number of available vehicles, thereby attracting more users and expanding the overall ride-hailing market rather than merely redistributing existing riders.
- Data-Driven Growth: In cities like Austin and Atlanta, Uber's AV network has significantly increased ride frequency, with data showing that these areas have experienced faster trip growth than other markets, while the number of human drivers and their earnings have also increased year-over-year, indicating overall market expansion.
- Strategic Technology Partnerships: Uber's strategy of partnering with multiple autonomous technology companies instead of developing its own self-driving platform allows it to focus on aggregating demand and efficiently matching supply, maintaining its central role in one of the world's largest mobility marketplaces.
- Future Outlook: Although AV rides currently account for only 0.1% of global ride-hailing trips, as technology matures and costs decrease, Uber is poised to capture a significant share of the future multi-trillion-dollar market, further solidifying its market leadership position.
See More
Uber's Advertising Business Shows Significant Potential
- Rising Ad Penetration: Uber disclosed in its latest earnings report that its advertising penetration has exceeded 2%, achieving an annualized revenue run rate of over $2 billion, indicating that the advertising business could become a significant profit driver in the future.
- High Margin Advantage: Unlike its core businesses, advertising does not require drivers or logistics, allowing Uber to monetize existing demand directly, which is expected to significantly enhance overall profit margins and improve earnings quality.
- Data-Driven Advertising Strategy: Uber's access to real-time location data and user purchase history enables it to deliver highly targeted ads that meet users' immediate needs, providing advertisers with a higher return on investment.
- Diverse Growth Opportunities: Uber's advertising business is still in its early stages, with enterprise advertising growing rapidly, and it plans to expand into grocery, retail, and mobility sectors, potentially creating new revenue streams for the company.
See More
Uber's Advertising Business Surges Beyond Expectations
- Advertising Penetration Growth: Uber disclosed in its latest earnings call that its advertising penetration has exceeded 2%, achieving an annualized revenue run rate of over $2 billion, indicating that the potential of its advertising business is significantly greater than initially anticipated, positioning it as a crucial future profit driver.
- High Margin Advantage: Unlike its core ride-hailing and food delivery services, the advertising business does not require additional drivers or logistics, allowing Uber to generate incremental revenue without substantial cost increases, thereby enhancing overall profit margins.
- Data-Driven Advertising Opportunities: Operating in a transaction-driven environment, Uber captures users with strong commercial intent, enabling the delivery of highly targeted ads that enhance advertisers' return on investment, which is likely to attract more enterprise clients.
- Future Expansion Potential: While Uber's advertising business is still in its early stages, with relatively high adoption among small and medium-sized businesses, the faster-growing demand from larger brands suggests significant room for scaling, particularly as Uber explores integrating ads into its ride-hailing services, potentially unlocking new monetization avenues and improving overall earnings quality.
See More
Uber's Advertising Business Potential Exceeds Expectations
- Increased Ad Penetration: Uber disclosed in its latest earnings call that its advertising penetration has surpassed 2%, achieving an annualized revenue run rate of $2 billion, indicating that the advertising business could become a significant profit driver beyond initial management expectations.
- High Margin Advantage: Unlike its core businesses, advertising does not require drivers or logistics, allowing Uber to monetize existing demand directly, which is expected to significantly enhance overall margins and improve earnings quality.
- Data-Driven Advertising Strategy: Uber's access to real-time location data and purchase history enables it to deliver highly relevant ads at the moment users are making decisions, providing advertisers with a high return on investment opportunity.
- Diverse Growth Potential: Uber's advertising business is still in its early stages, with enterprise advertising growing rapidly; it is poised to expand into grocery, retail, and mobility sectors, further diversifying and stabilizing revenue streams.
See More
Rivian Partners with Uber to Enter Robotaxi Market
- Intensifying Market Competition: Rivian (RIVN) announced its partnership with Uber (UBER) to enter the robotaxi market, joining a crowded field that includes Tesla (TSLA) and Amazon's (AMZN) Zoox, indicating increasing competition that could impact market shares and investor confidence.
- Geographic Coverage Advantage: Analyst RI Research highlighted that Alphabet's (GOOGL) Waymo is ahead of rivals in geographic coverage, adding large new cities almost every month, which could provide a significant first-mover advantage in future market competition.
- Consumer Adoption Concerns: Julia Ostian expressed skepticism about the widespread adoption of robotaxis, arguing that if driverless cars do not offer significantly lower prices than traditional taxi services, their value will be questioned, potentially affecting investor sentiment towards related companies.
- Diverse Investment Recommendations: Ostian suggested focusing on Uber's asset-light business model and Mobileye's (MBLY) technological edge, viewing these companies as having greater potential in the future mobility market, while also mentioning Baidu (BIDU) as a Chinese alternative but cautioning against geopolitical risks.
See More
Uber's Driverless Strategy and Partnerships
- Rich Partnerships: Uber has established over 20 active partnerships in driverless technology, including major players like Stellantis, Nvidia, Amazon's Zoox, and Alphabet's Waymo, allowing it to leverage its existing global network and data, thereby reducing development risks and accelerating commercialization.
- Capital Risk Avoidance: By opting for a platform-as-a-service model instead of manufacturing its own driverless vehicles, Uber avoids high-risk capital investments and focuses on becoming an aggregator of driverless vehicles, enhancing its competitive edge in the market.
- Investment in Software Integration: Uber's investments in software integration and in-car experience position it as a crucial partner for manufacturers and tech companies in the robotaxi sector, further strengthening its market position and technological advantage.
- Future Growth Potential: Uber's expanded partnership with Nvidia aims to deploy Level 4 self-driving across 28 cities by 2028, which is expected to expand revenue by eliminating fleet ownership and driver costs, significantly reducing risks and providing substantial upside for investors.
See More
