Trump's Tariff Restructuring Impacts Snowmobile Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 hours ago
0mins
Should l Buy PII?
Source: stocktwits
- Tariff Restructuring Impact: President Trump's recent proclamation has restructured tariffs on steel, aluminum, and copper, imposing a 25% tariff on the total value of imported snowmobiles and most off-road vehicle models, replacing the previous 50% tariff based solely on metal content, which directly affects market competition between BRP and Polaris.
- Cost Expectations Rise: BRP anticipates that the potential incremental tariff cost could exceed $500 million for the remainder of the year, although the company noted that mitigation efforts may help lower this cost, highlighting the challenges of operating in a volatile tariff environment.
- Market Reaction: Shares of Polaris fell over 11% on Wednesday, marking its worst session in over a year, reflecting investor concerns over BRP's suspension of its fiscal year 2027 guidance, indicating heightened uncertainty in the market regarding future performance.
- Retail Sentiment Shift: On Stocktwits, retail sentiment around PII stock shifted from 'neutral' to 'extremely bullish', while DOO stock experienced a similar sentiment increase, indicating investor focus and expectations for both companies' future performance.
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Analyst Views on PII
Wall Street analysts forecast PII stock price to rise
10 Analyst Rating
0 Buy
10 Hold
0 Sell
Hold
Current: 57.490
Low
57.00
Averages
66.67
High
72.00
Current: 57.490
Low
57.00
Averages
66.67
High
72.00
About PII
Polaris Inc. is engaged in the design, engineering, manufacturing and marketing of powersports vehicles. The Company also designs and manufactures or sources parts, garments and accessories (PG&A), which includes aftermarket accessories and apparel. Its Off Road segment consists of off-road vehicles (ORVs) and snowmobiles. Its On Road segment designs and manufactures motorcycles, moto-roadsters, light-duty hauling, and passenger vehicles. Its Marine segment designs and manufactures boats that are designed to compete in key segments of the recreational marine industry, specifically pontoon and deck boats. Its product line-up includes the RANGER, RZR and Polaris XPEDITION and GENERAL side-by-side off-road vehicles; Sportsman all-terrain ORVs; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including Bennington pontoons.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
BRP Suspends FY27 Guidance Due to Tariff Changes
- Increased Tariff Costs: BRP (DOO) anticipates an additional $500 million in tariff costs for the remainder of 2026 due to changes in U.S. tariffs on steel, aluminum, and copper imports, which will directly impact the company's profit margins and financial stability.
- Guidance Suspension: The uncertainty surrounding tariffs has led BRP to suspend its FY27 financial guidance, reflecting the company's concerns about future market conditions, which may result in decreased investor confidence and negatively affect stock performance.
- Industry Impact: This tariff change is exerting pressure on the entire sector, with Polaris (PII) experiencing its largest one-day percentage decline in a year, while notable losses were also seen in Patrick Industries (PATK), Malibu Boats (MBUU), and Twin Vee Power Cats (VEEE), indicating the market's sensitivity to tariff policies.
- Production Layout: With most of BRP's products manufactured in Mexico, Canada, and Finland, and only aluminum casings produced in the U.S., this production strategy exposes the company to greater cost pressures from tariff changes, potentially affecting its global competitiveness.
See More
Trump's Tariff Restructuring Impacts Snowmobile Market
- Tariff Restructuring Impact: President Trump's recent proclamation has restructured tariffs on steel, aluminum, and copper, imposing a 25% tariff on the total value of imported snowmobiles and most off-road vehicle models, replacing the previous 50% tariff based solely on metal content, which directly affects market competition between BRP and Polaris.
- Cost Expectations Rise: BRP anticipates that the potential incremental tariff cost could exceed $500 million for the remainder of the year, although the company noted that mitigation efforts may help lower this cost, highlighting the challenges of operating in a volatile tariff environment.
- Market Reaction: Shares of Polaris fell over 11% on Wednesday, marking its worst session in over a year, reflecting investor concerns over BRP's suspension of its fiscal year 2027 guidance, indicating heightened uncertainty in the market regarding future performance.
- Retail Sentiment Shift: On Stocktwits, retail sentiment around PII stock shifted from 'neutral' to 'extremely bullish', while DOO stock experienced a similar sentiment increase, indicating investor focus and expectations for both companies' future performance.
See More
Citi Lowers Polaris Price Target to $58 Amid Macro Uncertainty
- Price Target Adjustment: Citi has lowered Polaris (PII) price target from $71 to $58 while maintaining a Neutral rating, reflecting concerns over macroeconomic uncertainty that could impact investor confidence.
- Retail Unit Performance: Citi estimates that Polaris' Q1 off-road vehicle retail units in North America rose in low-single digits, a slight decline from 5% in Q4, indicating a weakening market demand that may affect future sales expectations.
- Management Outlook: Although management issued a “flattish” outlook at early March conferences, the actual performance slightly exceeded expectations, suggesting the company retains some resilience in uncertain conditions, potentially attracting investor interest.
- Profitability Pressure: With increasing profitability pressures and tariff impacts, the market has become more cautious about Polaris' outlook, which may lead investors to reassess its long-term growth potential, affecting stock price movements.
See More
CITIGROUP LOWERS POLARIS INC TARGET PRICE FROM $71 TO $58
- Price Target Adjustment: Citigroup Group has reduced its price target for Polaris Inc. from $71 to $58.
- Market Impact: This adjustment reflects changes in market conditions and expectations for Polaris Inc.'s performance.
See More
Polaris Partners with Cleetus McFarland for Motorsports Experiences
- Partnership Launch: Polaris has initiated a multi-year partnership with renowned racer Cleetus McFarland, aimed at providing fans with more ways to engage through content and events, thereby enhancing brand influence.
- High Brand Alignment: Cleetus's philosophy of freedom, horsepower, and fun aligns closely with Polaris's brand spirit, and their collaboration is expected to attract more participants in powersports, driving market growth.
- Content Creation and Experiences: Cleetus will leverage Polaris's support to create new content and experiences, which is anticipated to boost fan engagement and brand loyalty, thus generating new business opportunities for Polaris.
- Video Promotion Release: The partnership was announced through an adrenaline-fueled video on YouTube, showcasing their passion for motorsports, which is expected to draw more viewers to Polaris and its products.
See More
Polaris Partners with Cleetus McFarland for Motorsports Engagement
- Partnership Launch: Polaris has kicked off a multi-year partnership with renowned racer Cleetus McFarland, aimed at providing fans with more engagement opportunities through content and events, thereby strengthening the brand's connection with the motorsports community.
- Brand Value Alignment: Cleetus stated that Polaris's brand spirit perfectly aligns with his advocacy for freedom, horsepower, and fun, and their collaboration is expected to attract more people to powersports, enhancing brand influence.
- New Content Creation Opportunities: Through this partnership, Cleetus and his team will leverage Polaris's resources to create new content and experiences, driving fans to find more enjoyment in activities at the Freedom Factory, further expanding their fan base.
- Video Release Promotion: The partnership was announced with an adrenaline-fueled YouTube video, showcasing their collaborative vision, which is expected to draw more viewers' attention to Polaris and its products.
See More
BRP Suspends FY27 Guidance Due to Tariff Changes
- Increased Tariff Costs: BRP (DOO) anticipates an additional $500 million in tariff costs for the remainder of 2026 due to changes in U.S. tariffs on steel, aluminum, and copper imports, which will directly impact the company's profit margins and financial stability.
- Guidance Suspension: The uncertainty surrounding tariffs has led BRP to suspend its FY27 financial guidance, reflecting the company's concerns about future market conditions, which may result in decreased investor confidence and negatively affect stock performance.
- Industry Impact: This tariff change is exerting pressure on the entire sector, with Polaris (PII) experiencing its largest one-day percentage decline in a year, while notable losses were also seen in Patrick Industries (PATK), Malibu Boats (MBUU), and Twin Vee Power Cats (VEEE), indicating the market's sensitivity to tariff policies.
- Production Layout: With most of BRP's products manufactured in Mexico, Canada, and Finland, and only aluminum casings produced in the U.S., this production strategy exposes the company to greater cost pressures from tariff changes, potentially affecting its global competitiveness.
See More
Trump's Tariff Restructuring Impacts Snowmobile Market
- Tariff Restructuring Impact: President Trump's recent proclamation has restructured tariffs on steel, aluminum, and copper, imposing a 25% tariff on the total value of imported snowmobiles and most off-road vehicle models, replacing the previous 50% tariff based solely on metal content, which directly affects market competition between BRP and Polaris.
- Cost Expectations Rise: BRP anticipates that the potential incremental tariff cost could exceed $500 million for the remainder of the year, although the company noted that mitigation efforts may help lower this cost, highlighting the challenges of operating in a volatile tariff environment.
- Market Reaction: Shares of Polaris fell over 11% on Wednesday, marking its worst session in over a year, reflecting investor concerns over BRP's suspension of its fiscal year 2027 guidance, indicating heightened uncertainty in the market regarding future performance.
- Retail Sentiment Shift: On Stocktwits, retail sentiment around PII stock shifted from 'neutral' to 'extremely bullish', while DOO stock experienced a similar sentiment increase, indicating investor focus and expectations for both companies' future performance.
See More
Citi Lowers Polaris Price Target to $58 Amid Macro Uncertainty
- Price Target Adjustment: Citi has lowered Polaris (PII) price target from $71 to $58 while maintaining a Neutral rating, reflecting concerns over macroeconomic uncertainty that could impact investor confidence.
- Retail Unit Performance: Citi estimates that Polaris' Q1 off-road vehicle retail units in North America rose in low-single digits, a slight decline from 5% in Q4, indicating a weakening market demand that may affect future sales expectations.
- Management Outlook: Although management issued a “flattish” outlook at early March conferences, the actual performance slightly exceeded expectations, suggesting the company retains some resilience in uncertain conditions, potentially attracting investor interest.
- Profitability Pressure: With increasing profitability pressures and tariff impacts, the market has become more cautious about Polaris' outlook, which may lead investors to reassess its long-term growth potential, affecting stock price movements.
See More
CITIGROUP LOWERS POLARIS INC TARGET PRICE FROM $71 TO $58
- Price Target Adjustment: Citigroup Group has reduced its price target for Polaris Inc. from $71 to $58.
- Market Impact: This adjustment reflects changes in market conditions and expectations for Polaris Inc.'s performance.
See More
Polaris Partners with Cleetus McFarland for Motorsports Experiences
- Partnership Launch: Polaris has initiated a multi-year partnership with renowned racer Cleetus McFarland, aimed at providing fans with more ways to engage through content and events, thereby enhancing brand influence.
- High Brand Alignment: Cleetus's philosophy of freedom, horsepower, and fun aligns closely with Polaris's brand spirit, and their collaboration is expected to attract more participants in powersports, driving market growth.
- Content Creation and Experiences: Cleetus will leverage Polaris's support to create new content and experiences, which is anticipated to boost fan engagement and brand loyalty, thus generating new business opportunities for Polaris.
- Video Promotion Release: The partnership was announced through an adrenaline-fueled video on YouTube, showcasing their passion for motorsports, which is expected to draw more viewers to Polaris and its products.
See More
Polaris Partners with Cleetus McFarland for Motorsports Engagement
- Partnership Launch: Polaris has kicked off a multi-year partnership with renowned racer Cleetus McFarland, aimed at providing fans with more engagement opportunities through content and events, thereby strengthening the brand's connection with the motorsports community.
- Brand Value Alignment: Cleetus stated that Polaris's brand spirit perfectly aligns with his advocacy for freedom, horsepower, and fun, and their collaboration is expected to attract more people to powersports, enhancing brand influence.
- New Content Creation Opportunities: Through this partnership, Cleetus and his team will leverage Polaris's resources to create new content and experiences, driving fans to find more enjoyment in activities at the Freedom Factory, further expanding their fan base.
- Video Release Promotion: The partnership was announced with an adrenaline-fueled YouTube video, showcasing their collaborative vision, which is expected to draw more viewers' attention to Polaris and its products.
See More
