Traeger Launches Irontop Griddle Series to Expand Outdoor Cooking
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 28 2026
0mins
Should l Buy COOK?
Source: PRnewswire
- New Series Launch: Traeger introduces the Irontop griddle series, designed to attract more consumers at a competitive price point, further solidifying its leadership in the outdoor cooking market and expected to drive sales growth.
- Technological Innovation: The Irontop features rapid heat-up, precision temperature control, and edge-to-edge heating, meeting consumer demand for flexible outdoor cooking, enhancing user experience, and increasing brand loyalty.
- Diverse Cooking Styles: This griddle series accommodates various cooking styles, from flapjacks to fried rice, catering to different occasions and further expanding Traeger's product lineup, enhancing market competitiveness.
- Durability Enhancement: The Irontop is engineered with a rust-resistant coating and premium materials, ensuring reliability over time, which elevates the overall value of the product and attracts quality-conscious consumers.
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Analyst Views on COOK
Wall Street analysts forecast COOK stock price to fall
5 Analyst Rating
1 Buy
4 Hold
0 Sell
Hold
Current: 43.830
Low
1.00
Averages
1.69
High
3.00
Current: 43.830
Low
1.00
Averages
1.69
High
3.00
About COOK
Traeger, Inc. designs, sources, sells, and supports wood pellet fueled barbecue grills and Flatrock flat top grills sold to retailers, distributors, and direct to consumers. The Company's integrated platform includes six types of products: wood pellet grills, gas griddles, grilling accessories, digital content, the Traeger app, and consumables. The Company offers eight primary grill lines: Woodridge Series, Timberline Series, Ironwood Series, Pro Series with WiFIRE, Pro Series without WiFIRE, Portable Series, Club Lineup, and Flatrock flat top grill. It offers a variety of Traeger-branded wood pellets, rubs and sauces. It offers a variety of grill accessories, tools to aid in meal prep, cooking, and cleanup, replacement parts, and apparel and merchandise. It produces a library of digital content including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques. The Traeger app is a mobile software application available on iOS or Android devices.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Traeger Reports Q1 2026 Earnings with Mixed Signals
- Financial Performance Overview: Traeger reported Q1 2026 revenues of $94 million, a 34% decline year-over-year, despite recognizing a $12.4 million benefit from the IEEPA tariff refund, indicating short-term financial pressure alongside potential recovery opportunities.
- Product Innovation and Market Response: The company launched the Westwood grill series in April and plans to introduce the Irontop griddle, aiming to capture a broader market segment, although facing competitive pressure from MEATER, sell-through slightly exceeded expectations.
- Cost Control and Cash Flow: In the first quarter, operating expenses were reduced by $15 million, inventory decreased by 31% year-over-year, and free cash flow reached $14.5 million, demonstrating positive progress in cost management and cash generation, though MEATER inventory risks remain a concern.
- Future Outlook and Guidance: Management reiterated full-year revenue guidance between $465 million and $485 million while raising adjusted EBITDA expectations to $57 million to $67 million, reflecting reliance on the IEEPA refund and a cautious stance regarding transportation costs and market competition.
See More
Traeger Launches Irontop Griddle Series to Expand Outdoor Cooking
- New Series Launch: Traeger introduces the Irontop griddle series, designed to attract more consumers at a competitive price point, further solidifying its leadership in the outdoor cooking market and expected to drive sales growth.
- Technological Innovation: The Irontop features rapid heat-up, precision temperature control, and edge-to-edge heating, meeting consumer demand for flexible outdoor cooking, enhancing user experience, and increasing brand loyalty.
- Diverse Cooking Styles: This griddle series accommodates various cooking styles, from flapjacks to fried rice, catering to different occasions and further expanding Traeger's product lineup, enhancing market competitiveness.
- Durability Enhancement: The Irontop is engineered with a rust-resistant coating and premium materials, ensuring reliability over time, which elevates the overall value of the product and attracts quality-conscious consumers.
See More
Traeger Launches Irontop Series Griddle for Outdoor Cooking
- Product Launch: Traeger has introduced the Irontop Series griddle, designed to attract more consumers at a competitive price point, further solidifying its leadership in the outdoor cooking market.
- Performance Enhancement: The Irontop series features rapid heat-up, precision temperature control, and edge-to-edge heating, surpassing typical griddles in cooking efficiency and quality, meeting consumer demand for flexible cooking.
- Versatile Cooking: This series supports a wide range of cooking styles, from flapjacks to fried rice, showcasing high versatility that enables users to easily tackle various dishes for different occasions.
- Durable Design: The Irontop is engineered with a rust-resistant coating and premium materials, ensuring long-lasting reliability, which enhances Traeger's brand image in outdoor cooking equipment.
See More
Traeger Launches Westwood Series Entry-Level Wood Pellet Grill
- New Series Launch: Traeger has introduced the Westwood Series, designed to provide wood pellet grilling for everyday cooking, incorporating advanced technology from its premium models, which is expected to attract more family users.
- Convenient Operation: The Westwood series features automatic digital temperature control and WiFIRE® technology, allowing users to monitor and control the grill remotely via the Traeger app, enhancing cooking convenience and flexibility, which is likely to improve user experience.
- Versatility: This grill series offers grilling, smoking, and baking capabilities, suitable for various occasions, from quick weeknight dinners to slow-smoked weekend cookouts, meeting diverse user needs and further expanding Traeger's market reach.
- Market Availability: The Westwood series is now available online and in-store through Traeger retailers, offering multiple size options to accommodate different gathering sizes, which is expected to drive sales growth and enhance brand influence.
See More
Traeger Launches Westwood Series Entry-Level Wood Pellet Grill
- New Series Launch: Traeger introduces the Westwood Series entry-level wood pellet grill, priced at $699 for the Westwood and $799 for the Westwood XL, aimed at attracting novice cooks eager to explore wood-fired cooking, thereby expanding its market share.
- Technological Innovation: The Westwood Series incorporates advanced technology from premium models and features WiFIRE® technology, allowing users to monitor and control their grill remotely via the Traeger app, enhancing user experience and simplifying the cooking process.
- Versatility: This grill series offers grilling, smoking, and baking capabilities, making it suitable for everything from quick weeknight dinners to slow-smoked weekend cookouts, catering to diverse consumer needs and enhancing brand appeal.
- User-Friendly Design: The Westwood Series provides 653 square inches of cooking space and includes integrated shelves for convenient storage of tools and ingredients, improving cooking efficiency and further solidifying Traeger's leadership position in the outdoor cooking market.
See More
Traeger Announces 1-for-50 Reverse Stock Split to Meet Compliance
- Reverse Stock Split Plan: Traeger announced a 1-for-50 reverse stock split effective March 17, aimed at complying with minimum share price requirements to avoid potential delisting risks, thereby ensuring the company's continued presence in the capital markets.
- Price Impact Analysis: Post-split, Traeger's stock price is expected to rise from $0.5088 to $25.44; however, with a 13.76% decline in after-hours trading, this move may bolster investor confidence and attract more institutional investors in the long run.
- Financial Performance Overview: Traeger's recent earnings report revealed a non-GAAP EPS of $0.01 and revenue of $145.4 million, exceeding expectations by $10.35 million, indicating the company's competitive position and profitability remain intact despite market challenges.
- Market Reaction Insight: While the reverse stock split is a strategic response to stock price pressures, the market's lack of confidence in Traeger's long-term growth prospects reflects investor concerns and uncertainties regarding the company's future strategies.
See More
Traeger Reports Q1 2026 Earnings with Mixed Signals
- Financial Performance Overview: Traeger reported Q1 2026 revenues of $94 million, a 34% decline year-over-year, despite recognizing a $12.4 million benefit from the IEEPA tariff refund, indicating short-term financial pressure alongside potential recovery opportunities.
- Product Innovation and Market Response: The company launched the Westwood grill series in April and plans to introduce the Irontop griddle, aiming to capture a broader market segment, although facing competitive pressure from MEATER, sell-through slightly exceeded expectations.
- Cost Control and Cash Flow: In the first quarter, operating expenses were reduced by $15 million, inventory decreased by 31% year-over-year, and free cash flow reached $14.5 million, demonstrating positive progress in cost management and cash generation, though MEATER inventory risks remain a concern.
- Future Outlook and Guidance: Management reiterated full-year revenue guidance between $465 million and $485 million while raising adjusted EBITDA expectations to $57 million to $67 million, reflecting reliance on the IEEPA refund and a cautious stance regarding transportation costs and market competition.
See More
Traeger Launches Irontop Griddle Series to Expand Outdoor Cooking
- New Series Launch: Traeger introduces the Irontop griddle series, designed to attract more consumers at a competitive price point, further solidifying its leadership in the outdoor cooking market and expected to drive sales growth.
- Technological Innovation: The Irontop features rapid heat-up, precision temperature control, and edge-to-edge heating, meeting consumer demand for flexible outdoor cooking, enhancing user experience, and increasing brand loyalty.
- Diverse Cooking Styles: This griddle series accommodates various cooking styles, from flapjacks to fried rice, catering to different occasions and further expanding Traeger's product lineup, enhancing market competitiveness.
- Durability Enhancement: The Irontop is engineered with a rust-resistant coating and premium materials, ensuring reliability over time, which elevates the overall value of the product and attracts quality-conscious consumers.
See More
Traeger Launches Irontop Series Griddle for Outdoor Cooking
- Product Launch: Traeger has introduced the Irontop Series griddle, designed to attract more consumers at a competitive price point, further solidifying its leadership in the outdoor cooking market.
- Performance Enhancement: The Irontop series features rapid heat-up, precision temperature control, and edge-to-edge heating, surpassing typical griddles in cooking efficiency and quality, meeting consumer demand for flexible cooking.
- Versatile Cooking: This series supports a wide range of cooking styles, from flapjacks to fried rice, showcasing high versatility that enables users to easily tackle various dishes for different occasions.
- Durable Design: The Irontop is engineered with a rust-resistant coating and premium materials, ensuring long-lasting reliability, which enhances Traeger's brand image in outdoor cooking equipment.
See More
Traeger Launches Westwood Series Entry-Level Wood Pellet Grill
- New Series Launch: Traeger has introduced the Westwood Series, designed to provide wood pellet grilling for everyday cooking, incorporating advanced technology from its premium models, which is expected to attract more family users.
- Convenient Operation: The Westwood series features automatic digital temperature control and WiFIRE® technology, allowing users to monitor and control the grill remotely via the Traeger app, enhancing cooking convenience and flexibility, which is likely to improve user experience.
- Versatility: This grill series offers grilling, smoking, and baking capabilities, suitable for various occasions, from quick weeknight dinners to slow-smoked weekend cookouts, meeting diverse user needs and further expanding Traeger's market reach.
- Market Availability: The Westwood series is now available online and in-store through Traeger retailers, offering multiple size options to accommodate different gathering sizes, which is expected to drive sales growth and enhance brand influence.
See More
Traeger Launches Westwood Series Entry-Level Wood Pellet Grill
- New Series Launch: Traeger introduces the Westwood Series entry-level wood pellet grill, priced at $699 for the Westwood and $799 for the Westwood XL, aimed at attracting novice cooks eager to explore wood-fired cooking, thereby expanding its market share.
- Technological Innovation: The Westwood Series incorporates advanced technology from premium models and features WiFIRE® technology, allowing users to monitor and control their grill remotely via the Traeger app, enhancing user experience and simplifying the cooking process.
- Versatility: This grill series offers grilling, smoking, and baking capabilities, making it suitable for everything from quick weeknight dinners to slow-smoked weekend cookouts, catering to diverse consumer needs and enhancing brand appeal.
- User-Friendly Design: The Westwood Series provides 653 square inches of cooking space and includes integrated shelves for convenient storage of tools and ingredients, improving cooking efficiency and further solidifying Traeger's leadership position in the outdoor cooking market.
See More
Traeger Announces 1-for-50 Reverse Stock Split to Meet Compliance
- Reverse Stock Split Plan: Traeger announced a 1-for-50 reverse stock split effective March 17, aimed at complying with minimum share price requirements to avoid potential delisting risks, thereby ensuring the company's continued presence in the capital markets.
- Price Impact Analysis: Post-split, Traeger's stock price is expected to rise from $0.5088 to $25.44; however, with a 13.76% decline in after-hours trading, this move may bolster investor confidence and attract more institutional investors in the long run.
- Financial Performance Overview: Traeger's recent earnings report revealed a non-GAAP EPS of $0.01 and revenue of $145.4 million, exceeding expectations by $10.35 million, indicating the company's competitive position and profitability remain intact despite market challenges.
- Market Reaction Insight: While the reverse stock split is a strategic response to stock price pressures, the market's lack of confidence in Traeger's long-term growth prospects reflects investor concerns and uncertainties regarding the company's future strategies.
See More
