TikTok Coins Rise: New Favorite Among Young Investors
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 16 2026
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Source: Benzinga
- Emerging Trend: TikTok coins, a new type of meme coin, are primarily promoted on TikTok rather than traditional crypto platforms, reflecting the cultural preferences and market dynamics of younger investors.
- Cultural Barrier: Younger traders intentionally use TikTok slang and meme references to keep older crypto investors out of the loop, creating a unique market language and cultural barrier.
- Market Impact: The rise of TikTok coins indicates that traditional crypto information channels like X and Discord may not reach younger retail investors, leading to fragmented and asymmetric market information.
- Future Uncertainty: While the marketing model of TikTok coins relies on viral content to drive price fluctuations, whether they can deliver actual returns to investors remains uncertain, highlighting the ongoing expansion of meme coin culture.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
