These companies could be exposed to Generation Alpha's spending habits, UBS says By Investing.com
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 12 2025
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Source: Investing.com
Market Opportunity for Investors: Analysts at UBS highlight that the combined spending power of Generation Alpha and their Millennial parents could represent a significant market opportunity, with an estimated $83.5 trillion in wealth expected to be transferred over the next 20 to 25 years.
Spending Habits and Values of Gen Alpha: Generation Alpha is characterized by their engagement with digital platforms, a focus on wellness, and eco-friendly behaviors, influencing household spending patterns and brand preferences, particularly towards gamification and sustainable living.
Analyst Views on HAS
Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 95.71 USD with a low forecast of 90.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 88.750
Low
90.00
Averages
95.71
High
100.00
Current: 88.750
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
