Instagram might be the most popular new dating app, new data shows
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 01 2025
0mins
Source: Business Insider
Shift from Dating Apps to Instagram: Single adults are increasingly frustrated with dating apps and are turning to social media, particularly Instagram, as a platform for meeting potential partners, aided by the AI dating assistant Rizz.
Rizz's Functionality and Popularity: Rizz helps users craft personalized responses for dating conversations, showing a notable rise in Instagram usage for dating, with 22% of interactions now coming from the platform, reflecting a trend towards more organic connections.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
