The Masters Returns — Along with the Merchandise

The Masters Tournament: The Masters Tournament in Augusta, Georgia, marks the official start of the golf season, with anticipation surrounding whether favorites like Scottie Scheffler or returning champion Rory McIlroy will win the coveted green jacket.

Merchandise Popularity: The Masters' merchandise, particularly the gnomes, has become a significant revenue stream, reportedly generating around $69 million, with this year's gnomes featuring unique designs and accessories.

Gnome Designs: This year's gnomes sport green Masters hats, navy blue vests, and khaki slacks, with one holding a coffee cup and another a matching umbrella, reflecting the tournament's atmosphere.

Merchandise Availability: While the coveted merchandise tends to sell out quickly, there are still plenty of other items available for those willing to wait in line at the pro shop.