The Labubu Economic Landscape
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 25 2025
0mins
Should l Buy MAT?
Source: NASDAQ.COM
Collectibles Economy Discussion: The podcast features Motley Fool analysts discussing the collectibles economy, focusing on the nature of crazes, the psychology behind them, and how companies like Pop Mart leverage these trends to generate profit through products like Labubus.
Investment Insights: Analysts provide insights on investing in the collectibles market, suggesting that while direct investments in craze-driven companies can be risky, diversifying through established companies like Mattel or marketplaces like eBay may offer more stable opportunities.
Pop Mart's Business Model: Pop Mart is highlighted as a key player in the collectibles space, transitioning from licensing to owning intellectual property, which has significantly boosted its revenue and market presence, although concerns about the sustainability of its success are raised.
Caution on Fads: The analysts emphasize the cyclical nature of collectible crazes, advising caution for investors due to the unpredictable lifespan of trends and the potential for significant fluctuations in company performance tied to these fads.
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Analyst Views on MAT
Wall Street analysts forecast MAT stock price to rise
8 Analyst Rating
4 Buy
4 Hold
0 Sell
Moderate Buy
Current: 17.420
Low
20.00
Averages
24.43
High
30.00
Current: 17.420
Low
20.00
Averages
24.43
High
30.00
About MAT
Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Mattel Launches Masters of the Universe Publishing Program
- Diverse Publishing Initiative: Mattel has announced a comprehensive publishing program for 2026 centered around the Masters of the Universe franchise, which includes novels, comics, and art books aimed at attracting new global audiences and enhancing the brand's storytelling reach.
- Film Tie-In Releases: This initiative coincides with the theatrical release of the live-action film on June 5, 2026, featuring multiple titles that allow readers to delve deeper into the world of Eternia, thereby boosting brand visibility and engagement.
- Collaborative Creation: Mattel is partnering with New York Times bestselling authors and top creative talents to produce a variety of content, including young adult novels and manga-style graphic novels, aiming to quickly expand its audience and cater to readers of all ages.
- Ongoing Expansion: Beyond the publishing program, Mattel plans to roll out additional consumer products and digital games related to Masters of the Universe throughout 2026, further solidifying its position in the global entertainment market.
See More
Mattel Launches Masters of the Universe Publishing Program
- Diverse Publishing Initiative: Mattel has announced a comprehensive publishing program for the Masters of the Universe franchise set to launch throughout 2026, encompassing novels, comics, and art books aimed at attracting new global audiences and expanding brand influence.
- Film Tie-In Releases: This initiative aligns with the theatrical release of the Masters of the Universe film on June 5, 2026, in the U.S., with accompanying titles designed to delve deeper into the film's narrative, enhancing fan immersion and engagement.
- Strategic Partnerships: Mattel is collaborating with New York Times bestselling authors and top creative talents to ensure a rich and diverse range of publishing content, including young adult novels, comic series, and adult coloring books, catering to various age demographics.
- Ongoing Expansion Strategy: Beyond publishing, Mattel plans to roll out additional consumer products and digital games related to the Masters of the Universe franchise throughout 2026, showcasing its long-term growth potential in the global market.
See More
Mattel, Inc. Under Investigation for Possible Securities Law Violations
- Sales Decline: On February 10, 2026, Mattel reported a 1% year-over-year decline in net sales for Q4 2025, missing the company's prior guidance of 1%-3% growth, indicating weak market demand.
- Profit Warning: Adjusted operating income fell to $620 million, significantly below the expected $700 million to $750 million, reflecting challenges in inventory management that could impact future profitability.
- Stock Price Plunge: Following the disappointing earnings report, shares dropped by $5.26, or 24.98%, closing at $15.90 on February 11, 2026, resulting in substantial losses for investors and increasing the likelihood of legal claims.
- Legal Investigation Initiated: The Law Offices of Howard G. Smith announced an investigation into Mattel, aiming to provide legal support for affected investors, potentially triggering a crisis of confidence in the company's management.
See More
Mattel Under Investigation for Possible Securities Law Violations
- Sales Decline: Mattel's Q4 2025 report revealed a 1% year-over-year drop in net sales, missing the company's prior guidance of 1%-3% growth, indicating weak market demand and management's pessimistic outlook for the future.
- Profit Warning: Adjusted operating income fell to $620 million, below the company's previous guidance of $700 million to $750 million, highlighting the negative impact of inventory management actions on profitability, which may erode investor confidence.
- Stock Price Plunge: On February 11, 2026, following the disappointing earnings report, Mattel's stock price dropped by $5.26, or 24.98%, closing at $15.90, directly affecting the asset value of investors.
- Legal Investigation Initiated: The Law Offices of Frank R. Cruz have launched an investigation into Mattel for potential violations of federal securities laws, aiming to provide recourse for affected investors, further intensifying concerns about the company's governance.
See More
Stocks Remain Steady Amid Easing Inflation Rates
- Inflation Report Impact: A cooler-than-expected inflation report resulted in flat stock performance for the day.
- Treasury Yields Reaction: The report led to lower Treasury yields as investors anticipated potential rate cuts in the coming months.
See More
Mattel Stock Faces Dim Long-Term Outlook
- Phase Analysis: Mattel's stock is currently in Phase 18, the final stage of its 18-phase Adhishthana cycle, indicating a dim long-term outlook with a lack of strong upward momentum.
- Structural Weakness: From April 2013 to February 2019, during Phases 14 to 16, Mattel's stock failed to exhibit the bullish structure necessary for a Nirvana move, losing approximately 81% of its value, which highlights significant structural weakness.
- Investor Outlook: With a weak triad formation on the monthly chart, the remainder of Phase 18 is expected to continue facing consolidation and volatility, lacking sustained bullish advances, prompting investors to remain cautious.
- Misconception of Value Opportunity: The recent decline in stock price should not be viewed as a value opportunity, as the broader structural setup does not yet support a durable upside move, necessitating a wait for the current cycle to complete and reset before a more constructive outlook can emerge.
See More
Mattel Launches Masters of the Universe Publishing Program
- Diverse Publishing Initiative: Mattel has announced a comprehensive publishing program for 2026 centered around the Masters of the Universe franchise, which includes novels, comics, and art books aimed at attracting new global audiences and enhancing the brand's storytelling reach.
- Film Tie-In Releases: This initiative coincides with the theatrical release of the live-action film on June 5, 2026, featuring multiple titles that allow readers to delve deeper into the world of Eternia, thereby boosting brand visibility and engagement.
- Collaborative Creation: Mattel is partnering with New York Times bestselling authors and top creative talents to produce a variety of content, including young adult novels and manga-style graphic novels, aiming to quickly expand its audience and cater to readers of all ages.
- Ongoing Expansion: Beyond the publishing program, Mattel plans to roll out additional consumer products and digital games related to Masters of the Universe throughout 2026, further solidifying its position in the global entertainment market.
See More
Mattel Launches Masters of the Universe Publishing Program
- Diverse Publishing Initiative: Mattel has announced a comprehensive publishing program for the Masters of the Universe franchise set to launch throughout 2026, encompassing novels, comics, and art books aimed at attracting new global audiences and expanding brand influence.
- Film Tie-In Releases: This initiative aligns with the theatrical release of the Masters of the Universe film on June 5, 2026, in the U.S., with accompanying titles designed to delve deeper into the film's narrative, enhancing fan immersion and engagement.
- Strategic Partnerships: Mattel is collaborating with New York Times bestselling authors and top creative talents to ensure a rich and diverse range of publishing content, including young adult novels, comic series, and adult coloring books, catering to various age demographics.
- Ongoing Expansion Strategy: Beyond publishing, Mattel plans to roll out additional consumer products and digital games related to the Masters of the Universe franchise throughout 2026, showcasing its long-term growth potential in the global market.
See More
Mattel, Inc. Under Investigation for Possible Securities Law Violations
- Sales Decline: On February 10, 2026, Mattel reported a 1% year-over-year decline in net sales for Q4 2025, missing the company's prior guidance of 1%-3% growth, indicating weak market demand.
- Profit Warning: Adjusted operating income fell to $620 million, significantly below the expected $700 million to $750 million, reflecting challenges in inventory management that could impact future profitability.
- Stock Price Plunge: Following the disappointing earnings report, shares dropped by $5.26, or 24.98%, closing at $15.90 on February 11, 2026, resulting in substantial losses for investors and increasing the likelihood of legal claims.
- Legal Investigation Initiated: The Law Offices of Howard G. Smith announced an investigation into Mattel, aiming to provide legal support for affected investors, potentially triggering a crisis of confidence in the company's management.
See More
Mattel Under Investigation for Possible Securities Law Violations
- Sales Decline: Mattel's Q4 2025 report revealed a 1% year-over-year drop in net sales, missing the company's prior guidance of 1%-3% growth, indicating weak market demand and management's pessimistic outlook for the future.
- Profit Warning: Adjusted operating income fell to $620 million, below the company's previous guidance of $700 million to $750 million, highlighting the negative impact of inventory management actions on profitability, which may erode investor confidence.
- Stock Price Plunge: On February 11, 2026, following the disappointing earnings report, Mattel's stock price dropped by $5.26, or 24.98%, closing at $15.90, directly affecting the asset value of investors.
- Legal Investigation Initiated: The Law Offices of Frank R. Cruz have launched an investigation into Mattel for potential violations of federal securities laws, aiming to provide recourse for affected investors, further intensifying concerns about the company's governance.
See More
Stocks Remain Steady Amid Easing Inflation Rates
- Inflation Report Impact: A cooler-than-expected inflation report resulted in flat stock performance for the day.
- Treasury Yields Reaction: The report led to lower Treasury yields as investors anticipated potential rate cuts in the coming months.
See More
Mattel Stock Faces Dim Long-Term Outlook
- Phase Analysis: Mattel's stock is currently in Phase 18, the final stage of its 18-phase Adhishthana cycle, indicating a dim long-term outlook with a lack of strong upward momentum.
- Structural Weakness: From April 2013 to February 2019, during Phases 14 to 16, Mattel's stock failed to exhibit the bullish structure necessary for a Nirvana move, losing approximately 81% of its value, which highlights significant structural weakness.
- Investor Outlook: With a weak triad formation on the monthly chart, the remainder of Phase 18 is expected to continue facing consolidation and volatility, lacking sustained bullish advances, prompting investors to remain cautious.
- Misconception of Value Opportunity: The recent decline in stock price should not be viewed as a value opportunity, as the broader structural setup does not yet support a durable upside move, necessitating a wait for the current cycle to complete and reset before a more constructive outlook can emerge.
See More
