The five secrets to Ferrari’s success as a luxury brand
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 04 2024
0mins
Source: CNBC
- Hermès vs. Ferrari: Hermès is a top luxury brand with growing sales, but Ferrari has surpassed it in value and growth as the most valuable luxury company.
- Ferrari's Growth: Ferrari's stock is valued at 50 times earnings, showing significant growth and profit prospects.
- Ferrari's Strategy: Ferrari focuses on scarcity and exclusivity, selling less than market demand to maintain allure and exclusivity.
- Luxury Characteristics: Ferrari CEO emphasizes emotion as a key luxury characteristic, connecting with customers on an emotional level rather than utility.
- Employee Engagement: Ferrari CEO introduced employee stock ownership programs to motivate employees and make them feel like owners of the company.
Analyst Views on RACE
Wall Street analysts forecast RACE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RACE is 448.83 USD with a low forecast of 349.74 USD and a high forecast of 555.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 337.550
Low
349.74
Averages
448.83
High
555.00
Current: 337.550
Low
349.74
Averages
448.83
High
555.00
About RACE
Ferrari NV, known as Ferrari, is an Italy-based designer, manufacturer and retailer of sports cars that is incorporated in the Netherlands. It operates under the Ferrari brand. Its sports cars portfolio includes, among others, F12berlinetta, FF, Ferrari 488 GTB, 488 Spider, 458 Speciale, Ferrari California T, F12tdf and LaFerrari. The Company also offers financing services through Ferrari Financial Services. It also produces limited series and one-off cars. The Company divides its regional markets in EMEA (Europe, the Middle East, India and Africa), Americas, Greater China and Rest of APAC (Asia-Pacific region, excluding Greater China) and is active in over 60 markets worldwide through a network of authorized dealers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
