Synergy CHC Appoints Pedro Colmenares as Sales & Marketing Director for Mexico & Latin America
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 16 2025
0mins
Should l Buy SNYR?
Synergy CHC announced that Pedro Colmenares has been appointed Director of Sales & Marketing for Mexico & Latin America. In this role, Mr. Colmenares will lead commercial strategy, market expansion, and go-to-market execution across the region. Colmenares is a senior commercial executive with over 18 years of experience across the pharmaceutical, nutraceutical, OTC, and consumer health sectors.
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Analyst Views on SNYR
Wall Street analysts forecast SNYR stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 1.300
Low
5.00
Averages
6.00
High
7.00
Current: 1.300
Low
5.00
Averages
6.00
High
7.00
About SNYR
Synergy CHC Corp. is a provider of consumer healthcare, beauty, and lifestyle products. The Company's brand portfolio includes FOCUSfactor and Flat Tummy. FOCUSfactor is a clinically studied brain health supplement and functional beverage line. Flat Tummy is a lifestyle brand that provides a suite of nutritional products to help women achieve their weight management goals. It has six additional, non-core brands are Hand MD is a complete hand-care brand to help maintain clean and healthy hands while reducing the signs of aging; Perfekt Beauty is in beauty line of products for the eyes, lips, brows, cheeks and skin; Sneaky Vaunt is in lingerie brand with a line of women’s shapewear, bralettes and panties; The Queen Pegasus is in eyelash enhancement products for longer, thicker, natural lashes; Neuragen is in fast-acting topical treatments for neuropathic (nerve) pain, and UrgentRx is in line of fast-acting, portable, powdered over-the-counter medications.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Expansion Strategy: Synergy CHC has appointed Pedro Colmenares as Director of Sales and Marketing for Mexico and Latin America, aiming to leverage his extensive experience to drive market expansion in the region, particularly in the supplement and functional beverage sectors.
- New Subsidiary Formation: The company established a wholly owned subsidiary in Mexico in May 2025 and began shipments to Costco Mexico this week, marking its initial market entry and laying the groundwork for future sales growth.
- Rich Leadership Experience: Colmenares brings over 18 years of industry experience from roles at Procter & Gamble and Victus/Megalabs, which will aid Synergy in building scalable commercial platforms and driving sustainable growth in Latin America.
- Brand Development Potential: The success of the FOCUSfactor brand in the U.S., Canada, and the U.K. provides a strong market foundation for Synergy, and combined with Colmenares' localized execution capabilities, significant growth in the Latin American market is anticipated.
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- Partnership Expansion: Synergy CHC Corp. has formed new Direct Store Delivery (DSD) partnerships with Pine State Beverage, Fuhrer Beverage Company, and Banko Beverage Co., significantly enhancing its retail distribution network in Maine and Pennsylvania, which is expected to accelerate the market penetration of FOCUSfactor functional beverages.
- Increased Market Coverage: The addition of these new partners expands Synergy's DSD network, marking continued progress in establishing a nationwide distribution footprint, which is anticipated to drive sales growth for FOCUSfactor products in the Northeast market.
- Strengthened Brand Presence: Distributors like Pine State Beverage and Fuhrer Beverage Company bring deep market expertise and strong retail relationships, providing robust support for FOCUSfactor's expansion and ensuring best-in-class execution across key regions.
- Future Growth Expectations: With the implementation of these new partnerships, Synergy expects to announce additional distribution partners and market expansion plans in the coming weeks, further solidifying its market position in the functional beverage sector.
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