Swatch Responds to Trump's 39% Tariff with New Watch Design
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 12 2025
0mins
Source: CNBC
Swatch's Special Edition Watch: Swatch has launched a limited edition watch called "WHAT IF...TARIFFS?" in response to U.S. President Trump's 39% tariffs on Swiss imports, featuring a unique design that plays on the tariff figure.
Market Impact and Availability: Retailing for 139 Swiss francs, the watch quickly sold out in Switzerland, and Swatch aims to use this model as a "positive provocation" to encourage the Swiss government to negotiate better trade terms with the U.S.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
