Surge in Travel to Secondary Cities in Asia-Pacific
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 hours ago
0mins
Source: CNBC
- International Visitor Growth: Vietnam welcomed nearly 21.2 million international visitors in 2025, setting a new record that underscores the country's increasing appeal in the global tourism market, particularly amid geopolitical tensions and rising costs.
- Domestic Travel Trend: According to Allianz Partners' survey, around 60% of respondents from China and India plan to travel domestically, a trend that is expected to boost visits to Tier 2 and Tier 3 cities, enhancing their tourism revenue and market visibility.
- Hotel Demand Recovery: Despite a drop in revenue per available room at Marriott's properties in India due to the Iran war, growth rebounded to double-digit numbers from May onwards, demonstrating the resilience and potential of the regional tourism market as travelers adjust their plans.
- Increased Investment Opportunities: With Tier 2 cities accounting for half of hotel transactions in India in 2024, although this share fell in 2025, the rise in high-quality deals is attracting investor interest in these markets, particularly in Japan and India, indicating strong demand for emerging markets.
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Analyst Views on MAR
Wall Street analysts forecast MAR stock price to fall
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 385.760
Low
269.70
Averages
314.26
High
370.00
Current: 385.760
Low
269.70
Averages
314.26
High
370.00
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. The Company's segments include U.S. and Canada, Europe, the Middle East, and Africa (EMEA), Greater China, and Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which is grouped into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- International Visitor Growth: Vietnam welcomed nearly 21.2 million international visitors in 2025, setting a new record that underscores the country's increasing appeal in the global tourism market, particularly amid geopolitical tensions and rising costs.
- Domestic Travel Trend: According to Allianz Partners' survey, around 60% of respondents from China and India plan to travel domestically, a trend that is expected to boost visits to Tier 2 and Tier 3 cities, enhancing their tourism revenue and market visibility.
- Hotel Demand Recovery: Despite a drop in revenue per available room at Marriott's properties in India due to the Iran war, growth rebounded to double-digit numbers from May onwards, demonstrating the resilience and potential of the regional tourism market as travelers adjust their plans.
- Increased Investment Opportunities: With Tier 2 cities accounting for half of hotel transactions in India in 2024, although this share fell in 2025, the rise in high-quality deals is attracting investor interest in these markets, particularly in Japan and India, indicating strong demand for emerging markets.
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- Potential Operational Disruption: Airlines for America highlighted that reducing Customs and Border Protection staffing at major airports would significantly disrupt airline operations, traveler flow, and international cargo transport, potentially leading to a downturn in the industry.
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- Domestic Travel Surge: In response to the Middle East conflict, Prime Minister Modi's call for reduced overseas travel has led to 42% of travelers opting for local destinations, significantly invigorating the domestic tourism sector and expected to further drive growth in related industries.
- Hospitality Recovery: The Indian Hotels Company, the largest hospitality group, reports a notable rebound in occupancy rates and room prices since May, indicating a strong resurgence in domestic travel demand that is likely to continue in the coming months.
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