Stream Hatchet Q1 2026 Report: TikTok Live Accounts for Nearly Half of Streaming Viewership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 23 2026
0mins
Key Insights from Stream Hatchet's Q1 2026 Report: Stream Hatchet now officially includes TikTok Live data for every quarter, and in Q1 2026, TikTok Live accounted for almost half of all live-streaming viewership. Quarterly live-streaming viewership hit 17B hours watched, but excluding TikTok Live it basically held steady with a 0.2% increase from Q4 2025. The events bringing in the most viewership included the Kings League World Cup Nations with a massive 2.2M peak viewers and game showcases like Sony's State of Play for February with a peak of 2.1M viewers. Among gaming mainstays, World of Warcraft surged with the Midnight expansion release, while Fortnite backslid as Extraction Shooters rose. New releases Resident Evil Requiem and Crimson Desert soared. Most top streamers posted strong quarters, but none more so than ARC Raiders "PTuber" TheBurntPeanut whose 24/7 channel generated 87.4M hours."Stream Hatchet's Q1 report reinforces the scale, resilience, and continued evolution of the global live streaming ecosystem," said Justin Kenna, CEO of GameSquare. "The addition of TikTok Live data meaningfully expands the lens through which we analyze audience behavior, and the milestone of 17 billion hours watched underscores the increasing importance of live streaming as a core pillar of digital media consumption."
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Analyst Views on GAME
Wall Street analysts forecast GAME stock price to rise
1 Analyst Rating
1 Buy
0 Hold
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Moderate Buy
Current: 0.402
Low
3.00
Averages
3.00
High
3.00
Current: 0.402
Low
3.00
Averages
3.00
High
3.00
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About GAME
GameSquare Holdings, Inc. is a vertically integrated, digital media, entertainment and technology company. It connects global brands with gaming and youth culture audiences. Its end-to-end platform includes Swingman LLC dba as Zoned, a gaming and lifestyle marketing agency; Code Red, a United Kingdom-based esports talent agency; Click, an Australia based gaming and esports talent agency; FaZe, a lifestyle and media platform rooted in gaming and youth culture; GameSquare Esports, (USA), Inc. dba as Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Stream Hatchet, live streaming data and analytics platform; SideQik, a social influencer marketing platform; GCN, a digital media company focused on gaming and esports audiences, and TubeBuddy, a powerful search engine optimization, workflow, analytics, and productivity tool company. The Company also operates a digital talent and influencer marketing agency.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Client Expansion: With 70% of programs averaging deal sizes over $200,000 and a doubling of $1 million-plus opportunities, the increasing demand for the company's ecosystem suggests a positive trajectory for future revenue and market share growth.
- Creator Strategy: The appointment of Justin Miclat as Chief Growth Officer of Click and the addition of creators like Steak, the second-largest Roblox creator, are expected to generate over $5 million in incremental annualized revenue, further strengthening the company's creator ecosystem.
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- Significant Revenue Growth: The division's revenue has increased approximately 14 times over the same period, reflecting the successful implementation of its digital-to-physical marketing campaigns, further solidifying the company's market position.
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See More
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- Repurchase Execution: As of March 31, 2026, GameSquare has repurchased 5.06 million shares of common stock for $2.5 million, with an average repurchase price of approximately $0.49, indicating proactive capital management amid market fluctuations.
- Remaining Authorized Funds: GameSquare has approximately $12.5 million remaining under its current buyback authorization, providing the company with flexibility to respond to market changes and further enhance shareholder value.
- Market Reaction: GameSquare's stock fell 0.68% in pre-market trading to $0.3654, reflecting the market's initial reaction to the buyback program, which may influence investor expectations regarding the company's future performance.
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- Market Sentiment Shift: Following the earnings report, GameSquare's stock surged over 60% in pre-market trading, with retail investor sentiment shifting from 'bullish' to 'extremely bullish', indicating optimism about the company's future prospects.
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GameSquare (GAME) Q4 2025 Earnings Transcript
See More
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- Revenue Growth: GameSquare reported Q1 2026 revenue of $14.5 million, a significant increase from $7.4 million in the prior year, primarily driven by the acquisitions of Click and TubeBuddy along with strong growth in its marketing agency segment, indicating enhanced competitiveness in the industry.
- Client Expansion: With 70% of programs averaging deal sizes over $200,000 and a doubling of $1 million-plus opportunities, the increasing demand for the company's ecosystem suggests a positive trajectory for future revenue and market share growth.
- Creator Strategy: The appointment of Justin Miclat as Chief Growth Officer of Click and the addition of creators like Steak, the second-largest Roblox creator, are expected to generate over $5 million in incremental annualized revenue, further strengthening the company's creator ecosystem.
- Share Buyback: In April, the company completed its largest share repurchase to date, buying back nearly 2.3 million shares for approximately $1 million at an average price of $0.44 per share, demonstrating confidence in its stock value and commitment to shareholders.
See More
GameSquare GSX Division Achieves Record Over $10 Million in Q1 Bookings
- Record Performance: GameSquare Holdings' GSX division generated over $10 million in bookings in Q1 2026, marking a historic high that underscores its robust market performance.
- Client Base Expansion: Since its launch in 2024, GSX has expanded its recurring client base more than threefold, indicating a significant increase in appeal among video game publishers and global brands.
- Significant Revenue Growth: The division's revenue has increased approximately 14 times over the same period, reflecting the successful implementation of its digital-to-physical marketing campaigns, further solidifying the company's market position.
- Demand-Driven Growth: The growth of the division is primarily driven by increased demand from video game publishers and global brands, highlighting a strong market interest in experiential and creator-led marketing campaigns.
See More
GameSquare Increases Buyback Program to $15 Million
- Buyback Program Expansion: GameSquare's Board of Directors has authorized an increase in its stock repurchase program from $5 million to $15 million, reflecting significant progress made in Q4 and confidence in the company's long-term earnings potential.
- Significant Repurchase Potential: At current trading levels, full utilization of the remaining buyback authorization could represent the repurchase of approximately 40% of outstanding shares, highlighting a notable disconnect between market valuation and the company's long-term earnings power.
- Capital Allocation Strategy: As of March 31, 2026, GameSquare has repurchased 5.06 million shares for $2.5 million at an average price of approximately $0.49, indicating a proactive approach to capital allocation.
- Market Condition Influences: The actual timing, number, and value of shares repurchased will depend on various factors, including stock price and trading volume, demonstrating the company's strategic thinking in adapting to market changes.
See More
GameSquare Increases Stock Buyback Program to $15 Million
- Buyback Program Expansion: GameSquare's board has authorized an increase in its stock repurchase program from $5 million to $15 million, reflecting the company's confidence in its stock value and potentially enhancing investor trust.
- Repurchase Execution: As of March 31, 2026, GameSquare has repurchased 5.06 million shares of common stock for $2.5 million, with an average repurchase price of approximately $0.49, indicating proactive capital management amid market fluctuations.
- Remaining Authorized Funds: GameSquare has approximately $12.5 million remaining under its current buyback authorization, providing the company with flexibility to respond to market changes and further enhance shareholder value.
- Market Reaction: GameSquare's stock fell 0.68% in pre-market trading to $0.3654, reflecting the market's initial reaction to the buyback program, which may influence investor expectations regarding the company's future performance.
See More
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- Significant Revenue Growth: GameSquare reported Q4 revenue of $18.5 million, reflecting a 142% year-over-year increase, although this fell short of analysts' expectations of $19.9 million, indicating strong market performance and potential for future growth.
- Profitability Improvement: The company achieved its first positive adjusted EBITDA of $1.7 million, marking a significant improvement in profitability that reflects enhanced operational efficiencies and strategic investments, thereby boosting investor confidence.
- Market Sentiment Shift: Following the earnings report, GameSquare's stock surged over 60% in pre-market trading, with retail investor sentiment shifting from 'bullish' to 'extremely bullish', indicating optimism about the company's future prospects.
- Strategic Expansion: GameSquare has expanded from a gaming-focused company to a broader creator economy infrastructure, offering integrated analytics, talent networks, and agency services, which enhances its competitive edge and lays a foundation for future growth.
See More
