Stream Hatchet Q1 2026 Report: TikTok Live Accounts for Nearly Half of Streaming Viewership
Key Insights from Stream Hatchet's Q1 2026 Report: Stream Hatchet now officially includes TikTok Live data for every quarter, and in Q1 2026, TikTok Live accounted for almost half of all live-streaming viewership. Quarterly live-streaming viewership hit 17B hours watched, but excluding TikTok Live it basically held steady with a 0.2% increase from Q4 2025. The events bringing in the most viewership included the Kings League World Cup Nations with a massive 2.2M peak viewers and game showcases like Sony's State of Play for February with a peak of 2.1M viewers. Among gaming mainstays, World of Warcraft surged with the Midnight expansion release, while Fortnite backslid as Extraction Shooters rose. New releases Resident Evil Requiem and Crimson Desert soared. Most top streamers posted strong quarters, but none more so than ARC Raiders "PTuber" TheBurntPeanut whose 24/7 channel generated 87.4M hours."Stream Hatchet's Q1 report reinforces the scale, resilience, and continued evolution of the global live streaming ecosystem," said Justin Kenna, CEO of GameSquare. "The addition of TikTok Live data meaningfully expands the lens through which we analyze audience behavior, and the milestone of 17 billion hours watched underscores the increasing importance of live streaming as a core pillar of digital media consumption."
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- Record Performance: GameSquare Holdings' GSX division generated over $10 million in bookings in Q1 2026, marking a historic high that underscores its robust market performance.
- Client Base Expansion: Since its launch in 2024, GSX has expanded its recurring client base more than threefold, indicating a significant increase in appeal among video game publishers and global brands.
- Significant Revenue Growth: The division's revenue has increased approximately 14 times over the same period, reflecting the successful implementation of its digital-to-physical marketing campaigns, further solidifying the company's market position.
- Demand-Driven Growth: The growth of the division is primarily driven by increased demand from video game publishers and global brands, highlighting a strong market interest in experiential and creator-led marketing campaigns.
- Buyback Program Expansion: GameSquare's Board of Directors has authorized an increase in its stock repurchase program from $5 million to $15 million, reflecting significant progress made in Q4 and confidence in the company's long-term earnings potential.
- Significant Repurchase Potential: At current trading levels, full utilization of the remaining buyback authorization could represent the repurchase of approximately 40% of outstanding shares, highlighting a notable disconnect between market valuation and the company's long-term earnings power.
- Capital Allocation Strategy: As of March 31, 2026, GameSquare has repurchased 5.06 million shares for $2.5 million at an average price of approximately $0.49, indicating a proactive approach to capital allocation.
- Market Condition Influences: The actual timing, number, and value of shares repurchased will depend on various factors, including stock price and trading volume, demonstrating the company's strategic thinking in adapting to market changes.
- Buyback Program Expansion: GameSquare's board has authorized an increase in its stock repurchase program from $5 million to $15 million, reflecting the company's confidence in its stock value and potentially enhancing investor trust.
- Repurchase Execution: As of March 31, 2026, GameSquare has repurchased 5.06 million shares of common stock for $2.5 million, with an average repurchase price of approximately $0.49, indicating proactive capital management amid market fluctuations.
- Remaining Authorized Funds: GameSquare has approximately $12.5 million remaining under its current buyback authorization, providing the company with flexibility to respond to market changes and further enhance shareholder value.
- Market Reaction: GameSquare's stock fell 0.68% in pre-market trading to $0.3654, reflecting the market's initial reaction to the buyback program, which may influence investor expectations regarding the company's future performance.
- Significant Revenue Growth: GameSquare reported Q4 revenue of $18.5 million, reflecting a 142% year-over-year increase, although this fell short of analysts' expectations of $19.9 million, indicating strong market performance and potential for future growth.
- Profitability Improvement: The company achieved its first positive adjusted EBITDA of $1.7 million, marking a significant improvement in profitability that reflects enhanced operational efficiencies and strategic investments, thereby boosting investor confidence.
- Market Sentiment Shift: Following the earnings report, GameSquare's stock surged over 60% in pre-market trading, with retail investor sentiment shifting from 'bullish' to 'extremely bullish', indicating optimism about the company's future prospects.
- Strategic Expansion: GameSquare has expanded from a gaming-focused company to a broader creator economy infrastructure, offering integrated analytics, talent networks, and agency services, which enhances its competitive edge and lays a foundation for future growth.
- Significant Revenue Growth: GameSquare Holdings Inc reported revenue of $18.5 million for Q4 2025, representing a remarkable 142% year-over-year increase, indicating strong performance in both agency and owned IP segments, thereby enhancing market competitiveness.
- Improved Profitability: The company achieved an adjusted EBITDA profit of $1.7 million in Q4 2025, compared to a $3.1 million loss in the previous year, demonstrating the scalability of its operating model and boosting investor confidence in its profitability potential.
- Strong Financial Position: As of the end of 2025, GameSquare held $52 million in cash and cash equivalents, with shareholders' equity rising to $35.7 million, a significant increase from the previous year, indicating improvements in debt repayment capacity and capital structure.
- Optimistic Future Outlook: The company provided revenue guidance for 2026 of $85 million to $90 million, with gross margin expectations between 35% and 40%, and adjusted EBITDA exceeding $5 million, reflecting confidence in future growth and the ability to capitalize on market opportunities.
- Disappointing Earnings: GameSquare Holdings reported a Q4 GAAP EPS of -$0.32, missing expectations by $0.31, indicating challenges in profitability that could undermine investor confidence.
- Significant Revenue Growth: Despite a 143.1% year-over-year revenue increase to $18.5 million, the figure fell short of expectations by $1.44 million, suggesting the need for improved sales strategies to meet market forecasts.
- Nasdaq Compliance Extension: The company has been granted a 180-day extension by Nasdaq to regain compliance with minimum bid price requirements, providing additional time to adjust market performance and avoid potential delisting risks.
- Partnership Renewal: Zoned and Dairy MAX announced the renewal of their multi-year partnership, reflecting GameSquare's proactive efforts in business expansion, which may lay the groundwork for future revenue growth.








