Strategy Unveils New Bitcoin Selling Strategy Amidst Stock Decline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 11 hours ago
0mins
Source: NASDAQ.COM
- Bitcoin Monetization Plan: On June 29, Strategy unveiled a Bitcoin monetization program aimed at enhancing liquidity and supporting long-term shareholder value by potentially selling some Bitcoin, marking a significant shift from its previous stance of never selling.
- Deteriorating Financial Condition: Over the past 12 months, Strategy's stock has plummeted 75%, with the company incurring $12.8 billion in losses against $490 million in revenue, highlighting the severe impact of digital asset volatility on its profitability.
- Lukewarm Market Reaction: Although the company claims to still regard Bitcoin as its primary treasury reserve asset, its strategic shift may disappoint crypto enthusiasts and is unlikely to significantly improve its investment outlook.
- Uncertain Future Outlook: With Bitcoin down 28%, Strategy's stock performance remains bleak, and analysts have little reason to anticipate a recovery anytime soon, prompting investors to exercise caution regarding potential investments in the company.
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Analyst Views on MSTR
Wall Street analysts forecast MSTR stock price to rise
14 Analyst Rating
12 Buy
2 Hold
0 Sell
Strong Buy
Current: 100.770
Low
229.00
Averages
453.17
High
705.00
Current: 100.770
Low
229.00
Averages
453.17
High
705.00
About MSTR
Strategy Inc. is a bitcoin treasury and business intelligence company. The Company provides cloud-native, artificial intelligence (AI)-powered enterprise analytics software to thousands of global customers. Its Software Business segment is engaged in the design, development, marketing, and sales of enterprise analytics software platform through cloud subscriptions and licensing arrangements and related services. Its Strategy ONE platform provides access to AI-powered workflows, unlimited data sources, cloud-native technologies, and performance to speed up time from data to action. Strategy One delivers visualization, reporting, and embedded analytics capabilities across retail, banking, technology, manufacturing, insurance, consulting, healthcare, public sector, and others. Its Strategy Mosaic is a universal intelligence layer that provides enterprises with consistent definitions and governance across data sources, regardless of where that data resides or which tools access it.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Dramatic Distribution Decline: MSTY's weekly distributions have plummeted from $4.42 monthly in 2024 to just $0.1549 today, highlighting the fragility of its income sources and prompting investors to reassess their strategies.
- Price Collapse Impact: MSTR's stock price has fallen approximately 75% over the past year, directly reducing MSTY's ability to distribute income, thereby increasing risk for investors, especially amid heightened market volatility.
- Yield Mechanism Analysis: MSTY employs a synthetic covered-call strategy by buying call options and selling put options to create a long position; however, MSTR's high volatility leads to unstable option premiums, affecting the sustainability of distributions.
- NAV Continues to Decline: MSTY's net asset value has dropped 31% year-to-date and approximately 70% over the past year, indicating that in a sustained market downturn, the fund's recovery potential is severely constrained, necessitating caution from investors regarding its income-generating capabilities.
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- Impact of Strategy Sale: Strategy Inc sold 3,588 Bitcoins for $216 million to fund dividends on its new preferred stock, which, while seen as pressure on Bitcoin, analysts believe the smooth market absorption indicates strong liquidity without significant adverse effects on Bitcoin.
- Market Structure Analysis: Analyst Dave Weisberger argues that the sale by Strategy did not directly impact Bitcoin, instead demonstrating market depth and liquidity, potentially providing support for Bitcoin lenders.
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- Legal Framework Support: The exchange may be conducted under Section 3(a)(9), which allows companies to swap securities without formal SEC registration, thereby simplifying the transaction process and reducing compliance costs.
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- Market Reaction: Strategy's stock rose 0.7% in after-hours trading, while its preferred shares showed mixed performance, with Strategy Stretch preferred up 0.7%, Strategy Strike preferred down 1.6%, and Strategy Strife preferred down 2.4%, indicating cautious optimism in the market regarding the exchange talks.
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See More
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- Dramatic Distribution Decline: MSTY's weekly distributions have plummeted from $4.42 monthly in 2024 to just $0.1549 today, highlighting the fragility of its income sources and prompting investors to reassess their strategies.
- Price Collapse Impact: MSTR's stock price has fallen approximately 75% over the past year, directly reducing MSTY's ability to distribute income, thereby increasing risk for investors, especially amid heightened market volatility.
- Yield Mechanism Analysis: MSTY employs a synthetic covered-call strategy by buying call options and selling put options to create a long position; however, MSTR's high volatility leads to unstable option premiums, affecting the sustainability of distributions.
- NAV Continues to Decline: MSTY's net asset value has dropped 31% year-to-date and approximately 70% over the past year, indicating that in a sustained market downturn, the fund's recovery potential is severely constrained, necessitating caution from investors regarding its income-generating capabilities.
See More
Bitcoin Bear Market Deepens, Potential Drop to $10,000
- Bearish Market Outlook: Mike McGlone from Bloomberg Intelligence indicates that Bitcoin is in a 'severe bear market' and could drop to $10,000, reflecting a pessimistic market sentiment that investors need to navigate cautiously.
- Impact of Strategy Sale: Strategy Inc sold 3,588 Bitcoins for $216 million to fund dividends on its new preferred stock, which, while seen as pressure on Bitcoin, analysts believe the smooth market absorption indicates strong liquidity without significant adverse effects on Bitcoin.
- Market Structure Analysis: Analyst Dave Weisberger argues that the sale by Strategy did not directly impact Bitcoin, instead demonstrating market depth and liquidity, potentially providing support for Bitcoin lenders.
- Technical Warning Signs: McGlone emphasizes that Bitcoin's 200-day moving average near $75,000 is a critical sell level, suggesting that the market may face further downward pressure, urging investors to respect the bearish trend.
See More
Bitmine Accelerates ETH Holdings to 4.8% of Total Supply
- Significant ETH Holdings: Bitmine currently holds 4.8% of the total ETH supply, approximately 120.7 million ETH, indicating its substantial position in the Ethereum market, which is likely to attract more investor interest.
- Rapid Growth: Over the past 12 months, Bitmine has achieved 95% of its 'Alchemy of 5%' goal, demonstrating its swift expansion in the Ethereum staking sector, which may further enhance its market share and influence.
- Listing Performance: Bitmine was included in the Russell 1000 Large-cap Index on June 26, 2026, increasing its visibility in capital markets and is expected to draw more institutional investor attention.
- Diversified Asset Portfolio: Bitmine's total asset value reaches $11.1 billion, including 5.74 million ETH tokens and $527 million in liquid assets, showcasing its diversified investment strategy across crypto assets and traditional securities.
See More
Bitmine Holds 4.8% of Total ETH Supply
- Significant ETH Holdings: Bitmine currently holds 4,879,157 ETH, valued at approximately $8.8 billion at current prices, highlighting its crucial position in the Ethereum market and laying the groundwork for future investment growth.
- Massive Asset Value: Bitmine's total assets, including cryptocurrencies, liquid funds, and tradable securities, amount to $11.1 billion, comprising 5.74 million ETH and $527 million in liquid assets, reflecting its strong financial strength and market competitiveness.
- Institutional Investor Support: Bitmine has garnered backing from top institutional investors, including Cathie Wood of ARK and Pantera, aiming to achieve its long-term goal of holding 5% of total ETH, which not only enhances its market credibility but may also attract more investor attention.
- Inclusion in Russell 1000 Index: Bitmine was added to the Russell 1000 large-cap index on June 26, 2026, a move that boosts its market visibility and liquidity, potentially driving stock price increases and attracting more institutional investors.
See More
Distressed Debt Funds Discuss Strategy's Preferred Share Exchange
- Preferred Share Exchange Talks: Distressed debt funds are in discussions with Moelis & Co. regarding a potential exchange of Strategy's (MSTR) preferred shares at a discounted price, aiming to improve investment returns amid a nearly 75% decline in stock price over the past year.
- Legal Framework Support: The exchange may be conducted under Section 3(a)(9), which allows companies to swap securities without formal SEC registration, thereby simplifying the transaction process and reducing compliance costs.
- Liquidity Enhancement Plan: Last week, Strategy announced plans to boost liquidity through bitcoin sales to pay dividends on preferred stock and interest on debt; if the swap is for common shares, it would alleviate the dividend burden and further optimize financial structure.
- Market Reaction: Strategy's stock rose 0.7% in after-hours trading, while its preferred shares showed mixed performance, with Strategy Stretch preferred up 0.7%, Strategy Strike preferred down 1.6%, and Strategy Strife preferred down 2.4%, indicating cautious optimism in the market regarding the exchange talks.
See More
Michael Saylor Makes Significant Bitcoin Sale
- Major Bitcoin Transaction: Strategy (NASDAQ: MSTR) sold approximately 3,588 BTC for $216 million between June 29 and July 5, with proceeds allocated for preferred stock STRC distributions and replenishing USD reserves, indicating a significant shift from its previous 'never sell Bitcoin' stance, which may impact investor confidence.
- Mining Stocks Surge: On July 6, Bitcoin mining stocks saw notable increases, with IREN up 13.4% to around $44 and TeraWulf rising 11% to $23.5, reflecting market optimism regarding these companies' pivots towards AI, potentially providing new growth avenues amidst declining Bitcoin profits.
- AI Infrastructure Investment: TeraWulf signed a 20-year lease with Anthropic, expected to generate approximately $19 billion in contracted lease revenue at the Justified Data site in Kentucky, indicating a strategic shift for mining companies to diversify their business models in response to falling Bitcoin profit margins.
- Bitcoin Network Hashrate Changes: Bitcoin's hashrate has fallen about 11% year-to-date on average, with U.S. miners' market share decreasing by over 40 basis points, suggesting that mining companies may pivot to other markets to maintain competitiveness as profit margins compress.
See More
