Steph Curry Becomes First NBA Player to Wear On Shoes, Potential Endorsement Deal Looms
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Source: seekingalpha
- First On Shoes Appearance: Golden State Warriors superstar Steph Curry was spotted wearing On shoes from Roger Federer's line during warm-ups, marking a potential entry for On into the basketball shoe market.
- Endorsement Deal Speculation: This move by Curry could indicate he is seeking an endorsement deal with On Holdings, which may enhance the brand's visibility in the athletic footwear sector.
- Positive Market Reaction: Shares of On Holdings rallied 4.6% in Wednesday afternoon trading, reflecting a favorable market response to Curry's choice of footwear, potentially signaling an increase in brand value.
- Curry's Relationship with Under Armour: With Curry's contract with Under Armour expiring in November, he is now a free agent, which may open up opportunities for collaboration with new brands, further advancing On's strategy in the basketball shoe market.
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Analyst Views on NKE
Wall Street analysts forecast NKE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NKE is 76.11 USD with a low forecast of 62.00 USD and a high forecast of 110.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
14 Buy
7 Hold
0 Sell
Moderate Buy
Current: 62.240
Low
62.00
Averages
76.11
High
110.00
Current: 62.240
Low
62.00
Averages
76.11
High
110.00
About NKE
NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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