Starbucks' New Product Launch: Starbucks has introduced a new line of protein lattes and cold foam drinks in the U.S. and Canada, aiming to boost sales and attract health-conscious customers. The company hopes these products will contribute significantly to U.S. same-store sales, potentially adding $720 million if customer adoption is strong.
Market Potential and Strategy: Analysts estimate the quick-service protein drink market to be around $10 billion, with Starbucks targeting a 10% market share. The new product launch is part of CEO Brian Niccol's structured "Starting 5" process, which aims to test customer demand before wider rollout, marking a strategic shift from previous product launches.
Challenges and Investor Sentiment: Despite the potential of the new protein drinks, Starbucks faces challenges such as flat North American comps and rising coffee prices. Analysts have lowered earnings forecasts, indicating that investor confidence remains cautious until tangible progress is demonstrated.
Long-term Outlook: While the immediate outlook for Starbucks is uncertain, the protein beverage initiative could be a pivotal step in Niccol's turnaround strategy, aligning with consumer health trends. Analysts maintain a positive view on the company's long-term potential, emphasizing the importance of execution in restoring investor confidence.
CMG
$35.94+Infinity%1D
Analyst Views on CMG
Wall Street analysts forecast CMG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CMG is 46.63 USD with a low forecast of 34.00 USD and a high forecast of 58.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
Wall Street analysts forecast CMG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CMG is 46.63 USD with a low forecast of 34.00 USD and a high forecast of 58.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
20 Buy
6 Hold
0 Sell
Strong Buy
Current: 36.140
Low
34.00
Averages
46.63
High
58.00
Current: 36.140
Low
34.00
Averages
46.63
High
58.00
Raymond James
Raymond James
Outperform
maintain
2025-12-05
Reason
Raymond James
Raymond James
Price Target
2025-12-05
maintain
Outperform
Reason
Raymond James says the firm's recent pricing checks suggest that Chipotle is starting to increase menu prices in a handful of markets. This seems consistent with management's message from its Q3 call that it would take more of a "test-and-learn" and phased/regional approach on pricing into 2026. Raymond says that the two price actions it has seen so far reflect an average estimated increase of about 2.5% in Denver and in the low 3% range in Sacramento. While timing of additional markets/increases is uncertain, the firm's running assumption is that the company will roll phased increases in the 2%-3% range through 2026, which could result in average year-over-year menu pricing in the 1%-2% range. Raymond has an Outperform rating on the shares.
BTIG
Andrew Harte
Buy
downgrade
$65 -> $60
2025-11-07
Reason
BTIG
Andrew Harte
Price Target
$65 -> $60
2025-11-07
downgrade
Buy
Reason
BTIG analyst Andrew Harte lowered the firm's price target on Par Technology (PAR) to $60 from $65 and keeps a Buy rating on the shares. In addition to a potential Chipotle (CMG) megadeal, the firm considers Par's record backlog and sales pipeline, expanding EBITDA margins, and accelerated roll-outs of Burger Kings (QSR), the analyst tells investors in a research note.
Northcoast
Buy
to
Neutral
downgrade
2025-10-31
Reason
Northcoast
Price Target
2025-10-31
downgrade
Buy
to
Neutral
Reason
Northcoast downgraded Chipotle to Neutral from Buy.
Goldman Sachs
Buy
downgrade
$52 -> $45
2025-10-31
Reason
Goldman Sachs
Price Target
$52 -> $45
2025-10-31
downgrade
Buy
Reason
Goldman Sachs lowered the firm's price target on Chipotle to $45 from $52 and keeps a Buy rating on the shares.
About CMG
Chipotle Mexican Grill, Inc. is a restaurant company. The Company develops and operates restaurants that serve a menu of burritos, burrito bowls, quesadillas, tacos, and salads, made using fresh ingredients. The Company operates approximately 3839 restaurants in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates. It owns and operates all its restaurants in North America and Europe. The Company is focused in serving sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Its menu includes Burrito, Burrito Bowl, Lifestyle Bowl, Quesadilla, Salad, Tacos, Kid’s Meal, Chips and Sides, and Build your Own (digital only). It also includes Raymonte’s Chicken Bowl, The Mr. Fantasy Burrito, Carne Asada, Build-Your-Own Chipotle, catering and group order. Its subsidiaries include Chipotle Mexican Grill Canada Corp., Chipotle Mexican Grill France SAS, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
