St. Louis Cardinals and Gray Media Launch Home Plate Live Programming
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 12 2026
0mins
Should l Buy GTN?
The St. Louis Cardinals and Gray Media announce the launch of Home Plate, a package of Cardinals live games and other programming that gives fans free and over-the-air access. "We're thrilled to expand our partnership with the St. Louis Cardinals and bring fans even closer to the team they love at every level," said JD Sosnoff, General Manager of KMOV-TV & Matrix Midwest. "From watching future stars develop in Springfield and Memphis to experiencing Cardinals baseball at Busch Stadium, Home Plate gives our viewers unprecedented access to the entire organization. We're grateful for the Cardinals' trust in Matrix Midwest to deliver the exclusive content that connects fans with this storied franchise."
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Analyst Views on GTN
Wall Street analysts forecast GTN stock price to rise
4 Analyst Rating
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 5.040
Low
5.50
Averages
7.25
High
10.00
Current: 5.040
Low
5.50
Averages
7.25
High
10.00
About GTN
Gray Media, Inc., formerly Gray Television, Inc., is a multimedia company. The Company owns local television (TV) stations and digital assets serving approximately 113 television markets in the United States. The Company's portfolio includes approximately 77 markets with television stations and 100 markets, as well as the Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households. The Company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the advanced digital products and services. Its media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. The Company also owns a majority interest in Swirl Films.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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See More
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- Celebrating Championship Season: A new 10-episode series titled 'Celebrating '21' will air before select spring training games, featuring commentary from former Braves manager Brian Snitker and narration by Braves announcer Ben Ingram, aimed at enhancing fan engagement and emotional connection.
- Free Viewing Opportunities: This broadcast initiative will provide free access to games for fans in the Southeast, with Braves President & CEO Derek Schiller emphasizing the goal of bringing fans closer to the action and enhancing community interaction.
- Support from Gray Media: Gray Media, the largest owner of local television stations in the U.S., will deliver quality baseball programming through its network of leading Southeastern stations, further strengthening ties with local communities and promoting the dissemination of sports content.
See More
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- Transformation Goals: E.W. Scripps aims to achieve annual enterprise EBITDA growth of $125 million to $150 million by 2028 through technology-driven cost savings and revenue growth measures, intending to enhance overall operational efficiency.
- Technology Utilization: The company plans to leverage artificial intelligence to optimize news gathering processes, alleviating administrative burdens on journalists, thereby allowing them to focus more on reporting and improving news quality and responsiveness.
- Financial Outlook: Scripps expects its financial performance in 2026 to be bolstered by significant events such as midterm elections and the Winter Olympics, further solidifying its advertising revenue in the local broadcast market.
- Industry Challenges: In the face of challenges within the traditional broadcasting sector, Scripps rejected a merger proposal from Sinclair, emphasizing sustainable growth through smaller transactions and internal restructuring, demonstrating a commitment to innovation in a competitive market.
See More
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- Audience Reach Growth: Gray's Telemundo portfolio now reaches over 1.6 million Hispanic households, delivering comprehensive news and entertainment programming tailored to U.S. Hispanics, demonstrating the company's commitment to this rapidly growing demographic.
- Content Production Enhancement: Gray Media's Telemundo stations deliver more than 1,100 hours of local Spanish-language news and investigative programs each month, with over 50 million digital impressions annually, making it one of the most significant local Spanish-language news operations in the U.S.
- Strategic Commitment Reinforced: Gray Media executives state that this expanded relationship reflects the company's dedication to serving the fast-growing Hispanic audience in America, aiming to enhance brand trust through high-quality content.
See More
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- Partnership Expansion: Gray Media continues and expands its partnership with the Kansas City Royals for the 2026 season, bringing select games for free to fans across 18 markets in 8 states, enhancing community engagement.
- Historic Moment: The Royals' home opener on March 30 against the Minnesota Twins will be broadcast for free over-the-air, marking the first such broadcast since 2007, representing a significant return to fans.
- Season Schedule: KCTV5 will air ten regular season games throughout the Midwest, including matchups against the Milwaukee Brewers and Los Angeles Angels, which will significantly increase the team's visibility and fan engagement.
- Community Impact: Beyond game broadcasts, KCTV5 will highlight the Royals' community outreach and charitable initiatives, showcasing the team's positive influence on Kansas City and enhancing its brand image.
See More
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- Conference Call Details: The company will host a conference call at 11:00 a.m. Eastern Time on the same day, with participants required to dial in at 1-800-715-9871 or 1-646-307-1963, ensuring timely updates on financial performance for investors.
- Market Coverage: Gray Media is the largest owner of local television stations and digital assets in the U.S., serving 113 television markets that collectively reach approximately 37% of U.S. television households, showcasing its significant influence in the media industry.
- Digital Marketing Services: The company's Gray Digital Media division offers advanced digital marketing strategies, further enhancing its competitive edge among national and local clients.
See More
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- Earnings Release Schedule: Gray Media will release its earnings for the quarter ending December 31, 2025, on February 26, 2026, highlighting the company's commitment to transparency and investor communication.
- Conference Call Details: The company will host a conference call at 11:00 AM Eastern Time on the same day, with participants required to dial in at 1-800-715-9871 or 1-646-307-1963, demonstrating its focus on investor engagement.
- Market Coverage: Gray Media is the largest owner of local television stations and digital assets in the U.S., serving 113 television markets and reaching approximately 37% of U.S. TV households, underscoring its leadership in the media industry.
- Digital Marketing Services: Gray Digital Media offers advanced digital marketing strategies, enhancing the company's competitiveness in the digital advertising space and reflecting its diversified business model.
See More
