Sprinklr Named Leader in 2026 Gartner Magic Quadrant for Social Media Management
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 19 hours ago
0mins
Source: Newsfilter
- Industry Leadership: Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, highlighting its exceptional performance in both execution capability and completeness of vision, thereby reinforcing its leadership in the customer experience management market.
- Large User Base: According to Pew Research, over 70% of Americans use social media, equating to more than 245 million people engaging across multiple platforms, a trend that is mirrored globally, underscoring the significance of social media in brand marketing and customer feedback.
- AI-Driven Intelligent Platform: By integrating social media management and listening into a single platform, Sprinklr enables enterprises to analyze vast amounts of social data in real time, identify trends and risk signals, facilitating a shift from reactive management to proactive customer experience, thereby enhancing trust between brands and customers.
- Global Connectivity: Sprinklr's unified platform allows enterprises to plan and publish content across global social channels, leveraging built-in AI agents and automation tools to respond to customer interactions in real time, ensuring brand consistency and control in a rapidly changing market.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy CXM?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on CXM
Wall Street analysts forecast CXM stock price to rise
6 Analyst Rating
1 Buy
4 Hold
1 Sell
Hold
Current: 5.470
Low
7.00
Averages
9.40
High
12.00
Current: 5.470
Low
7.00
Averages
9.40
High
12.00
About CXM
Sprinklr, Inc. is an enterprise software company for customer-facing functions. The Company's artificial intelligence (AI) platform, Unified Customer Experience Management (Unified-CXM), enables customer-facing teams, from customer service to marketing, to collaborate across internal silos, communicate across digital and traditional channels, and leverage AI to deliver better customer experience at scale. Its channels like messaging, live chat, text, social. Its products include Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing. It enables large and leading brands to more effectively reach, engage and listen to their customers on the channel of their choice. The Unified-CXM platform utilizes an architecture purpose-built for managing Customer Experience Management (“CXM”) data and is powered by proprietary AI, collaborative workflow, automation, broad-based listening and customer-led governance. Its subsidiaries include Sprinklr Australia Pty Ltd, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sprinklr Named Leader in 2026 Gartner Magic Quadrant for Social Media Management
- Industry Leadership: Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, highlighting its exceptional performance in both execution capability and completeness of vision, thereby reinforcing its leadership in the customer experience management market.
- Large User Base: According to Pew Research, over 70% of Americans use social media, equating to more than 245 million people engaging across multiple platforms, a trend that is mirrored globally, underscoring the significance of social media in brand marketing and customer feedback.
- AI-Driven Intelligent Platform: By integrating social media management and listening into a single platform, Sprinklr enables enterprises to analyze vast amounts of social data in real time, identify trends and risk signals, facilitating a shift from reactive management to proactive customer experience, thereby enhancing trust between brands and customers.
- Global Connectivity: Sprinklr's unified platform allows enterprises to plan and publish content across global social channels, leveraging built-in AI agents and automation tools to respond to customer interactions in real time, ensuring brand consistency and control in a rapidly changing market.
See More
Sprinklr Appoints Thomas Addis as Chief Revenue Officer
- Executive Appointment: Sprinklr has announced the immediate appointment of Thomas Addis as Chief Revenue Officer, reporting directly to CEO Rory Read, marking a significant shift in the company's market strategy and growth execution aimed at enhancing customer service and team alignment.
- Extensive Experience: With over 20 years of global go-to-market and revenue leadership experience in high-growth enterprise technology, Addis previously served as Chief Revenue Officer at Bazaarvoice, where he nearly doubled company revenue, showcasing his ability to drive customer engagement and revenue growth.
- Strategic Transformation: Addis's joining is viewed as a pivotal step in Sprinklr's transformation journey, as his AI-driven approach and capability in building high-performing teams will help the company better serve customers and increase market share in a competitive landscape.
- Enhanced Customer Experience: Sprinklr's unified customer experience management platform combines human intelligence with AI to deliver extraordinary experiences for over 1,600 enterprises, and Addis's leadership is expected to further advance this strategy, ensuring efficient interactions at every customer touchpoint.
See More
Sprinklr Recognized as Exemplary Provider by ISG Research
- Industry Leadership: Sprinklr has been recognized as an Exemplary Provider in the 2026 ISG Buyers Guide for Customer Experience Management and named a Capability Leader, being one of only three providers to achieve this distinction, showcasing its strong position in the customer experience management sector.
- Platform Strength: The Sprinklr Unified-CXM platform was rated above the median in both product experience and customer experience dimensions, indicating its exceptional performance in meeting enterprise needs and further solidifying its market leadership.
- Market Transformation: ISG Research highlights a shift in the CXM market from fragmented departmental tools to unified platforms that support journey orchestration, AI-driven decision-making, and lifecycle analytics, with Sprinklr's platform specifically designed to address this transformation by enabling organizations to manage customer experiences within a single system.
- Building Trust and Loyalty: By combining human intelligence with AI insights, Sprinklr helps brands deliver personalized, seamless, and efficient interactions at every customer touchpoint, with over 1,600 enterprises, including Microsoft, P&G, and 59% of the Fortune 100, relying on Sprinklr for consistent customer experiences.
See More
Sprinklr Inc Reports 7% Revenue Growth in Latest Earnings
- Revenue Growth: Sprinklr Inc reported total revenue of $219.5 million, a 7% year-over-year increase, with subscription revenue at $194.8 million, reflecting stable market performance despite facing some challenges.
- Operating Profit Performance: The company achieved a non-GAAP operating income of $31.7 million, representing a 14% non-GAAP operating margin, indicating positive progress in cost control and efficiency improvements, which enhances investor confidence.
- AI Product Growth: The ARR for AI-native SKUs grew by 47%, demonstrating that the company's investments in artificial intelligence are yielding returns, with potential for further revenue growth and market share expansion in the future.
- Cash Flow Position: Sprinklr holds $442.8 million in cash and equivalents with no debt, generating $65.8 million in free cash flow in Q1, showcasing strong financial health that provides ample funding for future expansion and investments.
See More
Sprinklr Q1 Earnings: Revenue Growth and AI Strategy
- Revenue Growth: Sprinklr reported a 7% year-over-year increase in total revenue to $219.5 million in Q1, with subscription revenue rising 6% to $194.8 million, indicating stable market performance and sustained customer demand.
- Operating Profit Improvement: The company achieved a non-GAAP operating income of $31.7 million, resulting in a 14% operating margin, reflecting effective execution of its transformation strategy and enhancing investor confidence in future profitability.
- Customer Expansion and Demand: A multi-year platform agreement with a leading global consumer electronics company pushed total RPO past $1 billion, demonstrating successful penetration into the large enterprise market and further solidifying its market position.
- AI Product Adoption: With over 180 AI projects underway, the upcoming product release is expected to provide customers with LLM insights, showcasing Sprinklr's ongoing investment and innovation in AI, which may drive future revenue growth.
See More
Sprinklr Reports 7% Revenue Growth in Q1
- Revenue Growth: Sprinklr reported total revenue of $219.5 million for Q1, reflecting a 7% year-over-year increase, indicating sustained demand in the customer experience management sector and reinforcing its market position.
- Subscription Revenue Increase: The subscription revenue for Q1 reached $194.8 million, up 6% year-over-year, demonstrating growing customer confidence in its Unified-CXM platform, which is expected to drive future revenue growth.
- Strong Cash Flow Performance: The company generated $70.4 million in net cash from operating activities and $65.8 million in free cash flow during Q1, reflecting improvements in operational efficiency and profitability, which will support future investments and expansion.
- Optimistic Outlook: Sprinklr projects total revenue for Q2 to be between $214 million and $215 million, with full-year revenue guidance set between $866.5 million and $868.5 million, showcasing management's confidence in sustained growth and positive market demand.
See More
Sprinklr Named Leader in 2026 Gartner Magic Quadrant for Social Media Management
- Industry Leadership: Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, highlighting its exceptional performance in both execution capability and completeness of vision, thereby reinforcing its leadership in the customer experience management market.
- Large User Base: According to Pew Research, over 70% of Americans use social media, equating to more than 245 million people engaging across multiple platforms, a trend that is mirrored globally, underscoring the significance of social media in brand marketing and customer feedback.
- AI-Driven Intelligent Platform: By integrating social media management and listening into a single platform, Sprinklr enables enterprises to analyze vast amounts of social data in real time, identify trends and risk signals, facilitating a shift from reactive management to proactive customer experience, thereby enhancing trust between brands and customers.
- Global Connectivity: Sprinklr's unified platform allows enterprises to plan and publish content across global social channels, leveraging built-in AI agents and automation tools to respond to customer interactions in real time, ensuring brand consistency and control in a rapidly changing market.
See More
Sprinklr Appoints Thomas Addis as Chief Revenue Officer
- Executive Appointment: Sprinklr has announced the immediate appointment of Thomas Addis as Chief Revenue Officer, reporting directly to CEO Rory Read, marking a significant shift in the company's market strategy and growth execution aimed at enhancing customer service and team alignment.
- Extensive Experience: With over 20 years of global go-to-market and revenue leadership experience in high-growth enterprise technology, Addis previously served as Chief Revenue Officer at Bazaarvoice, where he nearly doubled company revenue, showcasing his ability to drive customer engagement and revenue growth.
- Strategic Transformation: Addis's joining is viewed as a pivotal step in Sprinklr's transformation journey, as his AI-driven approach and capability in building high-performing teams will help the company better serve customers and increase market share in a competitive landscape.
- Enhanced Customer Experience: Sprinklr's unified customer experience management platform combines human intelligence with AI to deliver extraordinary experiences for over 1,600 enterprises, and Addis's leadership is expected to further advance this strategy, ensuring efficient interactions at every customer touchpoint.
See More
Sprinklr Recognized as Exemplary Provider by ISG Research
- Industry Leadership: Sprinklr has been recognized as an Exemplary Provider in the 2026 ISG Buyers Guide for Customer Experience Management and named a Capability Leader, being one of only three providers to achieve this distinction, showcasing its strong position in the customer experience management sector.
- Platform Strength: The Sprinklr Unified-CXM platform was rated above the median in both product experience and customer experience dimensions, indicating its exceptional performance in meeting enterprise needs and further solidifying its market leadership.
- Market Transformation: ISG Research highlights a shift in the CXM market from fragmented departmental tools to unified platforms that support journey orchestration, AI-driven decision-making, and lifecycle analytics, with Sprinklr's platform specifically designed to address this transformation by enabling organizations to manage customer experiences within a single system.
- Building Trust and Loyalty: By combining human intelligence with AI insights, Sprinklr helps brands deliver personalized, seamless, and efficient interactions at every customer touchpoint, with over 1,600 enterprises, including Microsoft, P&G, and 59% of the Fortune 100, relying on Sprinklr for consistent customer experiences.
See More
Sprinklr Inc Reports 7% Revenue Growth in Latest Earnings
- Revenue Growth: Sprinklr Inc reported total revenue of $219.5 million, a 7% year-over-year increase, with subscription revenue at $194.8 million, reflecting stable market performance despite facing some challenges.
- Operating Profit Performance: The company achieved a non-GAAP operating income of $31.7 million, representing a 14% non-GAAP operating margin, indicating positive progress in cost control and efficiency improvements, which enhances investor confidence.
- AI Product Growth: The ARR for AI-native SKUs grew by 47%, demonstrating that the company's investments in artificial intelligence are yielding returns, with potential for further revenue growth and market share expansion in the future.
- Cash Flow Position: Sprinklr holds $442.8 million in cash and equivalents with no debt, generating $65.8 million in free cash flow in Q1, showcasing strong financial health that provides ample funding for future expansion and investments.
See More
Sprinklr Q1 Earnings: Revenue Growth and AI Strategy
- Revenue Growth: Sprinklr reported a 7% year-over-year increase in total revenue to $219.5 million in Q1, with subscription revenue rising 6% to $194.8 million, indicating stable market performance and sustained customer demand.
- Operating Profit Improvement: The company achieved a non-GAAP operating income of $31.7 million, resulting in a 14% operating margin, reflecting effective execution of its transformation strategy and enhancing investor confidence in future profitability.
- Customer Expansion and Demand: A multi-year platform agreement with a leading global consumer electronics company pushed total RPO past $1 billion, demonstrating successful penetration into the large enterprise market and further solidifying its market position.
- AI Product Adoption: With over 180 AI projects underway, the upcoming product release is expected to provide customers with LLM insights, showcasing Sprinklr's ongoing investment and innovation in AI, which may drive future revenue growth.
See More
Sprinklr Reports 7% Revenue Growth in Q1
- Revenue Growth: Sprinklr reported total revenue of $219.5 million for Q1, reflecting a 7% year-over-year increase, indicating sustained demand in the customer experience management sector and reinforcing its market position.
- Subscription Revenue Increase: The subscription revenue for Q1 reached $194.8 million, up 6% year-over-year, demonstrating growing customer confidence in its Unified-CXM platform, which is expected to drive future revenue growth.
- Strong Cash Flow Performance: The company generated $70.4 million in net cash from operating activities and $65.8 million in free cash flow during Q1, reflecting improvements in operational efficiency and profitability, which will support future investments and expansion.
- Optimistic Outlook: Sprinklr projects total revenue for Q2 to be between $214 million and $215 million, with full-year revenue guidance set between $866.5 million and $868.5 million, showcasing management's confidence in sustained growth and positive market demand.
See More
