SoundHound AI Unveils New AI Features at CES 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
0mins
Should l Buy SOUN?
SoundHound AI announced that it's bringing the full power of its Amelia 7 agentic AI to vehicles, TVs, and smart devices - enabling a significantly expanded voice commerce marketplace, with AI agents that can order food, make dinner reservations, pay for parking, book tickets, travel, and more. These new capabilities are being showcased for the very first time at CES 2026, alongside the company's first ever live demo of Vision AI for vehicles.
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Analyst Views on SOUN
Wall Street analysts forecast SOUN stock price to rise
7 Analyst Rating
5 Buy
2 Hold
0 Sell
Moderate Buy
Current: 6.680
Low
11.00
Averages
16.60
High
26.00
Current: 6.680
Low
11.00
Averages
16.60
High
26.00
About SOUN
SoundHound AI, Inc. is engaged in conversational intelligence, offering voice and conversational artificial intelligence (AI) solutions that let businesses offer experiences to their customers. Through its proprietary technology, its voice AI delivers speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via AI-driven products, such as Smart Answering, Smart Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with SoundHound Chat AI, a voice assistant with integrated Generative AI, it powers various products and services, and processes billions of interactions each year for businesses. Its developer platform, Houndify, is an open-access platform that allows developers to leverage its Voice AI technology and a library of over 100 content domains, including commonly used domains for points of interest, weather, flight status, sports and more.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
SoundHound AI Faces Challenges and Opportunities Ahead
- Significant Revenue Growth: SoundHound AI's fourth-quarter revenue surged 59% year-over-year to $55.1 million, primarily driven by increasing adoption of its automotive assistants in overseas markets like Japan, South Korea, and Italy, indicating strong global expansion potential.
- Strategic Partnerships: The company has established partnerships with global automotive brands such as Stellantis, Hyundai, and Honda, promoting the application of its voice-activated software in the automotive sector, thereby strengthening its competitive position in the speech recognition market.
- Enhanced Economic Moat: SoundHound's multiple high-profile deals with respected brands suggest that its software possesses an economic moat, allowing it to stand out in a competitive market, despite relying on third-party APIs for LLM support.
- Improved Profitability: The company's fourth-quarter operating losses shrank to $42.6 million, a significant reduction from $257.1 million in the prior-year period, indicating progress towards sustainable profitability, although its current price-to-sales ratio remains high at 16, making it a potential long-term investment opportunity.
See More
SoundHound AI Empowers Quálitas to Enhance Customer Service
- Customer Service Upgrade: Quálitas has significantly enhanced its customer service efficiency by deploying SoundHound's agentic AI platform, which is expected to further improve call handling rates and overall customer experience to meet growing demand.
- Intelligent AI Application: Since the partnership began in 2022, SoundHound's AI platform has supported over 100,000 monthly calls, handling more than 74% of car assistance requests and over 80% of policy number captures, greatly reducing the need for human intervention.
- Efficient Processing Flow: The new system accelerates claims processing and minimizes follow-up calls, allowing Quálitas's human agents to focus on more complex, high-value interactions, thereby enhancing overall service quality.
- Strategic Partnership Deepening: This expansion of collaboration underscores the increasing demand for advanced conversational AI solutions in the insurance sector, as Quálitas leverages intelligent AI to deliver smarter customer interactions, driving business growth and improving customer satisfaction.
See More
SoundHound AI Shares Plunge 20.1% Amid Executive Turnover and Market Turbulence
- Stock Price Decline: SoundHound AI's shares fell 20.1% in March 2026, continuing a bearish trend that began in fall 2025, despite the company exceeding analyst estimates and issuing bullish guidance for Q4 2025, indicating persistent market pessimism.
- Executive Turnover Impact: CFO Nitesh Sharan's departure on March 18 raised investor concerns, yet co-founder James Horn's return may present an opportunity for new leadership as the company shifts focus towards deal-making and monetizing long-term contracts.
- Market Environment Pressure: SoundHound AI faces direct market pressures from macroeconomic turbulence and the Iranian conflict, leading to diminished investor confidence in high-risk assets, and despite frequent announcements of technology partnerships, none sparked significant stock rebounds.
- Short-Term Recovery Analysis: The stock experienced a 13.9% single-day rebound at the end of March, primarily driven by overall market sentiment, but with a 58% decline over the past six months, it reflects cautious investor sentiment regarding the company's future growth potential.
See More
SoundHound AI Shares Plunge 20.1% Despite Strong Q4 Earnings
- Significant Stock Decline: SoundHound AI's shares fell 20.1% in March 2026, despite reporting Q4 earnings that exceeded analyst expectations and providing bullish guidance, indicating market concerns about the company's future prospects.
- Executive Departure Impact: The announcement of CFO Nitesh Sharan's departure on March 18 triggered a three-day drop of approximately 5% in stock price, reflecting investor sensitivity to executive changes and concerns over company stability.
- Market Environment Pressure: Amid economic turbulence and soaring oil prices, SoundHound AI's stock continued to face pressure, particularly as an unprofitable AI specialist, which heightened financing risks and weakened investor confidence in future growth.
- Short-term Recovery Phenomenon: Although there was a 13.9% single-day rebound at the end of March, the lack of company-specific positive news suggests that market sentiment was more influenced by overall market trends rather than improvements in SoundHound AI's fundamentals.
See More
SoundHound AI's Future Outlook Sparks Investor Interest
- Market Reaction Cautious: Despite SoundHound AI's recent moves potentially reshaping investor perceptions of its future, the market remains cautious, reflecting uncertainty about the company's prospects.
- Investor Confidence Fluctuates: The stock price volatility observed on March 25, 2026, indicates that investor confidence in SoundHound AI's growth potential remains unstable, which could affect its ability to raise capital.
- Adoption Potential: Should SoundHound AI's new strategy successfully attract user adoption, the future growth outlook could significantly improve, thereby altering market perceptions of its valuation.
- Strategic Transformation Impact: The company's current strategic transformation may reveal greater market influence in the coming months, and while the market's immediate response is lukewarm, it could yield positive investment returns in the long run.
See More
SoundHound AI's Future Outlook Sparks Investor Interest
- Cautious Market Reaction: Despite SoundHound AI (NASDAQ: SOUN) recently taking steps that could reshape investor perceptions of its future, the market remains unconvinced, reflecting a cautious attitude towards its long-term potential.
- Technological Dependency: The company is labeled as an 'Indispensable Monopoly' providing critical technology needed by Nvidia and Intel, and widespread adoption of its technology could significantly enhance its valuation and market position.
- Lack of Investment Recommendations: Although SoundHound AI shows promise in technology, it was not included in the current top 10 recommended stocks by The Motley Fool Stock Advisor, indicating market concerns about its short-term performance.
- Historical Return Comparisons: Compared to previously recommended stocks like Netflix and Nvidia, which achieved returns of 518,530% and 1,069,165% respectively, SoundHound AI's investment potential has yet to be fully recognized, highlighting the market's conservative expectations for the company.
See More
SoundHound AI Faces Challenges and Opportunities Ahead
- Significant Revenue Growth: SoundHound AI's fourth-quarter revenue surged 59% year-over-year to $55.1 million, primarily driven by increasing adoption of its automotive assistants in overseas markets like Japan, South Korea, and Italy, indicating strong global expansion potential.
- Strategic Partnerships: The company has established partnerships with global automotive brands such as Stellantis, Hyundai, and Honda, promoting the application of its voice-activated software in the automotive sector, thereby strengthening its competitive position in the speech recognition market.
- Enhanced Economic Moat: SoundHound's multiple high-profile deals with respected brands suggest that its software possesses an economic moat, allowing it to stand out in a competitive market, despite relying on third-party APIs for LLM support.
- Improved Profitability: The company's fourth-quarter operating losses shrank to $42.6 million, a significant reduction from $257.1 million in the prior-year period, indicating progress towards sustainable profitability, although its current price-to-sales ratio remains high at 16, making it a potential long-term investment opportunity.
See More
SoundHound AI Empowers Quálitas to Enhance Customer Service
- Customer Service Upgrade: Quálitas has significantly enhanced its customer service efficiency by deploying SoundHound's agentic AI platform, which is expected to further improve call handling rates and overall customer experience to meet growing demand.
- Intelligent AI Application: Since the partnership began in 2022, SoundHound's AI platform has supported over 100,000 monthly calls, handling more than 74% of car assistance requests and over 80% of policy number captures, greatly reducing the need for human intervention.
- Efficient Processing Flow: The new system accelerates claims processing and minimizes follow-up calls, allowing Quálitas's human agents to focus on more complex, high-value interactions, thereby enhancing overall service quality.
- Strategic Partnership Deepening: This expansion of collaboration underscores the increasing demand for advanced conversational AI solutions in the insurance sector, as Quálitas leverages intelligent AI to deliver smarter customer interactions, driving business growth and improving customer satisfaction.
See More
SoundHound AI Shares Plunge 20.1% Amid Executive Turnover and Market Turbulence
- Stock Price Decline: SoundHound AI's shares fell 20.1% in March 2026, continuing a bearish trend that began in fall 2025, despite the company exceeding analyst estimates and issuing bullish guidance for Q4 2025, indicating persistent market pessimism.
- Executive Turnover Impact: CFO Nitesh Sharan's departure on March 18 raised investor concerns, yet co-founder James Horn's return may present an opportunity for new leadership as the company shifts focus towards deal-making and monetizing long-term contracts.
- Market Environment Pressure: SoundHound AI faces direct market pressures from macroeconomic turbulence and the Iranian conflict, leading to diminished investor confidence in high-risk assets, and despite frequent announcements of technology partnerships, none sparked significant stock rebounds.
- Short-Term Recovery Analysis: The stock experienced a 13.9% single-day rebound at the end of March, primarily driven by overall market sentiment, but with a 58% decline over the past six months, it reflects cautious investor sentiment regarding the company's future growth potential.
See More
SoundHound AI Shares Plunge 20.1% Despite Strong Q4 Earnings
- Significant Stock Decline: SoundHound AI's shares fell 20.1% in March 2026, despite reporting Q4 earnings that exceeded analyst expectations and providing bullish guidance, indicating market concerns about the company's future prospects.
- Executive Departure Impact: The announcement of CFO Nitesh Sharan's departure on March 18 triggered a three-day drop of approximately 5% in stock price, reflecting investor sensitivity to executive changes and concerns over company stability.
- Market Environment Pressure: Amid economic turbulence and soaring oil prices, SoundHound AI's stock continued to face pressure, particularly as an unprofitable AI specialist, which heightened financing risks and weakened investor confidence in future growth.
- Short-term Recovery Phenomenon: Although there was a 13.9% single-day rebound at the end of March, the lack of company-specific positive news suggests that market sentiment was more influenced by overall market trends rather than improvements in SoundHound AI's fundamentals.
See More
SoundHound AI's Future Outlook Sparks Investor Interest
- Market Reaction Cautious: Despite SoundHound AI's recent moves potentially reshaping investor perceptions of its future, the market remains cautious, reflecting uncertainty about the company's prospects.
- Investor Confidence Fluctuates: The stock price volatility observed on March 25, 2026, indicates that investor confidence in SoundHound AI's growth potential remains unstable, which could affect its ability to raise capital.
- Adoption Potential: Should SoundHound AI's new strategy successfully attract user adoption, the future growth outlook could significantly improve, thereby altering market perceptions of its valuation.
- Strategic Transformation Impact: The company's current strategic transformation may reveal greater market influence in the coming months, and while the market's immediate response is lukewarm, it could yield positive investment returns in the long run.
See More
SoundHound AI's Future Outlook Sparks Investor Interest
- Cautious Market Reaction: Despite SoundHound AI (NASDAQ: SOUN) recently taking steps that could reshape investor perceptions of its future, the market remains unconvinced, reflecting a cautious attitude towards its long-term potential.
- Technological Dependency: The company is labeled as an 'Indispensable Monopoly' providing critical technology needed by Nvidia and Intel, and widespread adoption of its technology could significantly enhance its valuation and market position.
- Lack of Investment Recommendations: Although SoundHound AI shows promise in technology, it was not included in the current top 10 recommended stocks by The Motley Fool Stock Advisor, indicating market concerns about its short-term performance.
- Historical Return Comparisons: Compared to previously recommended stocks like Netflix and Nvidia, which achieved returns of 518,530% and 1,069,165% respectively, SoundHound AI's investment potential has yet to be fully recognized, highlighting the market's conservative expectations for the company.
See More
