Sonder Holdings to swiftly cease all operations

Written by Emily J. Thompson, Senior Investment Analyst

Updated: Nov 10 2025

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Company Liquidation: Sonder Holdings is winding down operations and will initiate a Chapter 7 liquidation of its U.S. business, along with insolvency proceedings in other countries where it operates.
Challenges with Marriott: The company faced severe financial constraints due to difficulties in integrating its systems with Marriott International, which led to the termination of their licensing agreement.
Failed Strategic Alternatives: Despite exploring various financing and strategic options, including a potential sale, Sonder was unable to secure a viable transaction or additional liquidity.
CEO's Statement: Interim CEO Janice Sears expressed devastation over the decision to liquidate, attributing the company's financial struggles to unexpected integration costs and a decline in revenue from Marriott's Bonvoy system.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.