Snap Inc. Surprises with Quarterly Profit but Faces User Engagement Decline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3d ago
0mins
Should l Buy SNAP?
Source: Benzinga
- Earnings Surprise: Snap Inc. reported fourth-quarter earnings of 3 cents per share, surpassing expectations of a 3-cent loss, with revenue rising 10.2% year-over-year to $1.72 billion, exceeding analyst estimates of $1.70 billion, indicating improved profitability.
- User Engagement Decline: Despite the earnings beat, North American daily active users fell sequentially, and global daily active users also missed estimates, attributed to reduced community marketing spend and regulatory-driven account removals in Australia, highlighting increasing competitive pressure.
- Intensifying Competition: Analyst Boone noted that stronger AI-driven content recommendations from competitors challenge Snap's ability to retain user attention and defend advertising share, with projected stock-based compensation for 2025 expected to exceed EBITDA, indicating cost control pressures.
- Future Strategic Initiatives: Snap is testing new social features to better compete with Instagram and TikTok, with the planned 2026 launch of Specs potentially serving as a differentiated mass-market AI glasses platform, although revenue from the Perplexity integration remains excluded from near-term guidance.
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Analyst Views on SNAP
Wall Street analysts forecast SNAP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SNAP is 9.57 USD with a low forecast of 7.00 USD and a high forecast of 13.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
28 Analyst Rating
2 Buy
24 Hold
2 Sell
Hold
Current: 5.120
Low
7.00
Averages
9.57
High
13.00
Current: 5.120
Low
7.00
Averages
9.57
High
13.00
About SNAP
Snap Inc. is a technology company. Its flagship product, Snapchat, is a visual messaging application that enhances relationships with friends, family, and the world. Snapchat is the Company's core mobile device application and contains five tabs, complemented by additional tools that function outside the application. Snapchatters can interact with any or all the five tabs. Additionally, it offers Snapchat+, its subscription product that provides subscribers access to exclusive, experimental, and pre-release features. Snapchat+ offers a range of features, from allowing Snapchatters to customize the look and feel of their application, to giving special insights into their friendships. The Company also offers Snapchat for Web, a browser-based product that brings Snapchats calling and messaging capabilities to the Web. Its advertising products include AR Ads and Snap Ads. Snap Ads include Single Image or Video Ads, Story Ads, Collection Ads, Dynamic Ads, Commercials, and Sponsored Snaps.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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