Six Flags Expands Membership Program for Multi-Park Access
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 05 2026
0mins
Source: Newsfilter
- Membership Program Expansion: Six Flags is launching its Membership program at six additional parks on June 8, 2026, providing flexible multi-park access that meets guests' year-round enjoyment needs, which is expected to significantly enhance customer satisfaction and retention rates.
- Low Monthly Fee Advantage: The new Membership plan features a low monthly payment option, allowing guests to enjoy access to up to four regional parks without the need for a lump-sum payment, thereby lowering the barrier to entry and likely attracting more family visitors.
- Seamless Year-Round Experience: Unlike traditional season passes, the Membership offers continuous access for 12 months, eliminating renewal hassles and enhancing customer loyalty and long-term spending potential, reflecting the company's focus on a stable revenue model.
- Strategic Timing: The expansion coincides with the summer peak season, as Six Flags aims to meet guests' demands for flexibility and ongoing access, thereby enhancing brand loyalty and strengthening long-term performance while transitioning to a more predictable revenue model.
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Analyst Views on FUN
Wall Street analysts forecast FUN stock price to fall
11 Analyst Rating
6 Buy
4 Hold
1 Sell
Moderate Buy
Current: 24.870
Low
14.77
Averages
22.43
High
35.00
Current: 24.870
Low
14.77
Averages
22.43
High
35.00
About FUN
Six Flags Entertainment Corporation is a regional amusement-resort operator, with 21 amusement parks, 14 water parks and nine resort properties across 13 states in the United States, Canada, and Mexico. The Company also manages an amusement park in Saudi Arabia. The Company has a portfolio of intellectual property, such as Looney Tunes, DC Comics and PEANUTS. Its parks include Six Flags Hurricane Harbor Phoenix, Six Flags Darien Lake, Six Flags Magic Mountain, Six Flags Hurricane Harbor Los Angeles, Cedar Point, Cedar Point Shores, Kings Island, Kings Dominion, Valleyfair, Six Flags Great Adventure, Six Flags Hurricane Harbor New Jersey, Schlitterbahn Waterpark, Schlitterbahn Waterpark Resort, Six Flags Fiesta Texas, Worlds of Fun, and Wild Safari Adventure. The Company also provides fun and memorable experiences for millions of guests every year with coasters, themed rides, thrilling water parks, and resorts.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Fireworks Displays: During the July 4th holiday, 17 Six Flags parks will feature grand fireworks displays set to stirring music, creating unforgettable visual spectacles that further enhance the parks' appeal.
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See More
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- Unique Experience Design: Each park will offer unique celebrations, including military bands, service member tributes, and interactive entertainment, aimed at enhancing guest engagement and festive atmosphere, thereby improving customer satisfaction and return visits.
- Special Food Launch: During the celebrations, parks will introduce limited-time food and beverage offerings inspired by classic Americana flavors, such as Patriotic Vanilla Layer Cake and Liberty Bell Apple Pie Smash, designed to attract family visitors and enhance the consumer experience.
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- Family-Friendly Design: With a minimum height requirement of 35 inches, this ride ensures that family visitors can safely enjoy the thrilling experience, thereby attracting more family customers and enhancing overall visitor satisfaction and return rates.
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See More
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- Unique Ride Experience: The attraction, themed around an abandoned lumber mill, offers guests a whimsical 6-minute and 30-second adventure on an eight-passenger boat, combining coaster-like drops with water ride splashes, promising a distinctive entertainment experience for families.
- New Membership Program: To celebrate the launch of Rip Roarin' Falls, Carowinds has introduced a new membership program priced at $8 per month, allowing unlimited visits and priority access to the new ride in 2027, which is anticipated to enhance visitor retention and park revenue.
- Ongoing Investment and Expansion: Since 2015, Carowinds has added over 20 rides, and the introduction of Rip Roarin' Falls will further solidify its status as a premier entertainment destination in the Carolinas, attracting more visitors and contributing to regional economic growth.
See More
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- Diverse Attractions: The new area includes various attractions such as Taz's Tasmanian Train Tours and the Road Runner Express coaster, encouraging guests to engage in diverse adventures, thereby enhancing the overall visitor experience and the park's competitive edge.
- Anniversary Celebration: The launch of Looney Tunes Land coincides with the park's 55th anniversary, marking a significant milestone in the multi-year renaissance plan, which is expected to further elevate the park's brand image and market share.
- Season Pass Benefits: The park offers a 2026 Gold Season Pass, providing unlimited visits and additional perks, aimed at increasing customer loyalty and attracting repeat visitors to boost overall revenue.
See More
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- Lower Entry Costs: The new membership plan reduces upfront costs for visitors through an initial payment followed by monthly installments, encouraging more frequent visits beyond the peak summer season, thereby increasing overall attendance.
- Membership Benefits: Members enjoy free or discounted parking, food and merchandise discounts, and “bring-a-friend” offers, with higher tiers providing additional perks like expedited entry and preferred parking, enhancing customer experience and loyalty.
- Revenue Growth: Despite a 4% year-over-year increase in attendance during Q1, Six Flags saw an increase in per capita revenue, with admissions and in-park product spending rising by 3% and 10% respectively, reflecting the positive impact of pricing and product structure changes.
See More
