Shrinking US bar tabs signal little festive cheer for liquor makers By Reuters

Changing Consumer Spending Habits: U.S. consumers, particularly middle-income earners, are spending less on expensive spirits during the holiday season due to high inflation, leading to a shift towards cheaper drinks and venues, which poses challenges for major spirits producers like Diageo and Pernod Ricard.

Mixed Market Trends: While the U.S. market is experiencing cautious spending, some regions like Britain report an increase in consumer bookings and spending; however, overall sales of spirits are expected to decline, with a notable rise in at-home consumption and value-oriented dining options.