Scienjoy Reports 2025 Financial Results with RMB 595 Million Net Loss
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 23 2026
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Should l Buy SJ?
Source: PRnewswire
- Net Loss Overview: Scienjoy reported a net loss of RMB 595 million (approximately USD 85.1 million) for 2025, primarily driven by RMB 712.3 million in non-cash accounting items, although these did not impact the company's cash flow or ability to continue operations.
- User Growth Decline: As of December 31, 2025, total paying users decreased to 383,695, down 22.4% from 494,652 in 2024, reflecting intensified competition in China's mobile live streaming market, leading to a revenue drop to RMB 1.24 billion (approximately USD 177.5 million).
- Rising Operating Expenses: Total operating expenses surged by 49.5% to RMB 306.1 million (approximately USD 43.8 million) in 2025, putting pressure on profitability, despite a slight increase in gross margin to 18.3%.
- AI Strategy Advancement: The company is accelerating its AI strategy with the launch of AI Vista Live!, aimed at expanding into both B2C and B2B markets, supported by strong financial performance and cash reserves to facilitate future global expansion and innovation investments.
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Analyst Views on SJ
About SJ
Scienjoy Holding Corp is a holding company primarily engaged in the provision of mobile live streaming platforms. The Company is primarily engaged in the operation of a mobile live streaming business and live social video communities, as well as the sale of virtual items and virtual currency. The Company is primarily engaged in the operation of platforms such as Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming BeeLive Chinese (MiFeng) and BeeLive International. The Company is also engaged in the provision of technical services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Scienjoy Reports FY Non-GAAP EPS of -$1.98 with Revenue Decline
- Earnings Report: Scienjoy's earnings report reveals a Non-GAAP EPS of -$1.98, indicating significant challenges in profitability that may undermine investor confidence.
- Revenue Figures: The company reported total revenue of $177.55 million, reflecting a 5.0% year-over-year decline, suggesting that Scienjoy is struggling to achieve revenue growth in a highly competitive market environment, necessitating strategic interventions.
- Market Reaction: The reported losses and revenue decline have led to a cautious market outlook on Scienjoy's future performance, potentially putting pressure on its stock price and affecting its financing capabilities.
- Need for Strategic Adjustment: In light of the revenue decline, Scienjoy may need to reassess its market strategies and business model to achieve sustainable growth and enhance profitability moving forward.
See More
Scienjoy Reports 2025 Financial Results with RMB 595 Million Net Loss
- Net Loss Overview: Scienjoy reported a net loss of RMB 595 million (approximately USD 85.1 million) for 2025, primarily driven by RMB 712.3 million in non-cash accounting items, although these did not impact the company's cash flow or ability to continue operations.
- User Growth Decline: As of December 31, 2025, total paying users decreased to 383,695, down 22.4% from 494,652 in 2024, reflecting intensified competition in China's mobile live streaming market, leading to a revenue drop to RMB 1.24 billion (approximately USD 177.5 million).
- Rising Operating Expenses: Total operating expenses surged by 49.5% to RMB 306.1 million (approximately USD 43.8 million) in 2025, putting pressure on profitability, despite a slight increase in gross margin to 18.3%.
- AI Strategy Advancement: The company is accelerating its AI strategy with the launch of AI Vista Live!, aimed at expanding into both B2C and B2B markets, supported by strong financial performance and cash reserves to facilitate future global expansion and innovation investments.
See More
Scienjoy Fully Complies with Nasdaq Listing Requirements
- Compliance Notification: Scienjoy Holding Corporation has received formal notice from Nasdaq confirming full compliance with the $1.00 bid price requirement, marking a significant stability milestone in the capital market.
- Adherence to Listing Rules: The company successfully met all relevant requirements under Nasdaq Listing Rule 5550(a)(2), ensuring its continued operation on the Nasdaq Capital Market.
- Increased Market Confidence: This compliance notification alleviates investor concerns and is likely to enhance market confidence in Scienjoy, potentially aiding future financing and business expansion efforts.
- Strategic Vision: As a leader in China's interactive entertainment sector, Scienjoy leverages AI technology to drive immersive experiences, aiming to reshape the entertainment industry and further solidify its market position.
See More
Scienjoy Achieves Full Compliance with Nasdaq Listing Requirements
- Compliance Notification: Scienjoy Holding Corporation has received formal notice from Nasdaq confirming its full compliance with the $1.00 bid price requirement for continued listing, indicating stability in the capital market.
- Adherence to Listing Rules: In accordance with Nasdaq Listing Rule 5550(a)(2), the company has successfully met all relevant requirements, thereby closing the listing matter and enhancing investor confidence.
- Market Positioning: As a leader in interactive entertainment in the Chinese market, Scienjoy leverages AI technology to shape a metaverse lifestyle, increasing its appeal among global audiences and further solidifying its market position.
- Future Outlook: Despite facing various risks and uncertainties, Scienjoy remains committed to driving future growth through innovation and technological advancements, demonstrating strong market adaptability.
See More
Scienjoy Launches AI Streamers, Marking a New Era of Commercialization
- Commercialization Milestone: Scienjoy's deployment of AI streamers across domestic and overseas platforms marks a critical transition from technology development to large-scale commercialization, expected to significantly enhance user retention and content supply capabilities.
- Digital Streamer Service: The company launched a digital streamer service on its flagship platform in China, utilizing data from real streamers to create virtual avatars that enable round-the-clock broadcasting, optimizing content production processes and improving platform operational efficiency.
- Overseas Market Adaptability: The pilot of digital streamers on the BeeLive platform demonstrates the strong replicability of the technology, allowing rapid adaptation to various livestreaming scenarios such as entertainment, gaming, and e-commerce, supporting the company's global expansion strategy.
- Unified Technical Infrastructure: Scienjoy's AI commercialization strategy is built on a unified technical infrastructure, facilitating the company's transformation from a traditional mobile internet firm to an AI-driven technology enterprise, thereby strengthening its technology-driven growth model.
See More
Scienjoy Launches AI Streamers, Driving Commercial Transformation
- Commercialization Milestone: Scienjoy's deployment of AI streamers across domestic and overseas platforms marks a critical transition from technology development to large-scale commercialization, expected to significantly enhance user retention and content supply.
- Digital Streamer Service: The digital streamer service launched in China utilizes data from real hosts to enable 24/7 broadcasting, optimizing content production workflows and improving platform operational efficiency.
- Overseas Market Adaptability: The pilot of digital streamers on the BeeLive platform demonstrates strong replicability of technology, rapidly adapting to various livestreaming scenarios including entertainment, gaming, and e-commerce, supporting the company's global expansion strategy.
- Unified Technical Infrastructure: Scienjoy's AI commercialization strategy is built on a unified technical infrastructure, and as AI applications deepen, the company is accelerating its transformation from a traditional mobile internet firm to an AI-driven technology enterprise.
See More
Scienjoy Reports FY Non-GAAP EPS of -$1.98 with Revenue Decline
- Earnings Report: Scienjoy's earnings report reveals a Non-GAAP EPS of -$1.98, indicating significant challenges in profitability that may undermine investor confidence.
- Revenue Figures: The company reported total revenue of $177.55 million, reflecting a 5.0% year-over-year decline, suggesting that Scienjoy is struggling to achieve revenue growth in a highly competitive market environment, necessitating strategic interventions.
- Market Reaction: The reported losses and revenue decline have led to a cautious market outlook on Scienjoy's future performance, potentially putting pressure on its stock price and affecting its financing capabilities.
- Need for Strategic Adjustment: In light of the revenue decline, Scienjoy may need to reassess its market strategies and business model to achieve sustainable growth and enhance profitability moving forward.
See More
Scienjoy Reports 2025 Financial Results with RMB 595 Million Net Loss
- Net Loss Overview: Scienjoy reported a net loss of RMB 595 million (approximately USD 85.1 million) for 2025, primarily driven by RMB 712.3 million in non-cash accounting items, although these did not impact the company's cash flow or ability to continue operations.
- User Growth Decline: As of December 31, 2025, total paying users decreased to 383,695, down 22.4% from 494,652 in 2024, reflecting intensified competition in China's mobile live streaming market, leading to a revenue drop to RMB 1.24 billion (approximately USD 177.5 million).
- Rising Operating Expenses: Total operating expenses surged by 49.5% to RMB 306.1 million (approximately USD 43.8 million) in 2025, putting pressure on profitability, despite a slight increase in gross margin to 18.3%.
- AI Strategy Advancement: The company is accelerating its AI strategy with the launch of AI Vista Live!, aimed at expanding into both B2C and B2B markets, supported by strong financial performance and cash reserves to facilitate future global expansion and innovation investments.
See More
Scienjoy Fully Complies with Nasdaq Listing Requirements
- Compliance Notification: Scienjoy Holding Corporation has received formal notice from Nasdaq confirming full compliance with the $1.00 bid price requirement, marking a significant stability milestone in the capital market.
- Adherence to Listing Rules: The company successfully met all relevant requirements under Nasdaq Listing Rule 5550(a)(2), ensuring its continued operation on the Nasdaq Capital Market.
- Increased Market Confidence: This compliance notification alleviates investor concerns and is likely to enhance market confidence in Scienjoy, potentially aiding future financing and business expansion efforts.
- Strategic Vision: As a leader in China's interactive entertainment sector, Scienjoy leverages AI technology to drive immersive experiences, aiming to reshape the entertainment industry and further solidify its market position.
See More
Scienjoy Achieves Full Compliance with Nasdaq Listing Requirements
- Compliance Notification: Scienjoy Holding Corporation has received formal notice from Nasdaq confirming its full compliance with the $1.00 bid price requirement for continued listing, indicating stability in the capital market.
- Adherence to Listing Rules: In accordance with Nasdaq Listing Rule 5550(a)(2), the company has successfully met all relevant requirements, thereby closing the listing matter and enhancing investor confidence.
- Market Positioning: As a leader in interactive entertainment in the Chinese market, Scienjoy leverages AI technology to shape a metaverse lifestyle, increasing its appeal among global audiences and further solidifying its market position.
- Future Outlook: Despite facing various risks and uncertainties, Scienjoy remains committed to driving future growth through innovation and technological advancements, demonstrating strong market adaptability.
See More
Scienjoy Launches AI Streamers, Marking a New Era of Commercialization
- Commercialization Milestone: Scienjoy's deployment of AI streamers across domestic and overseas platforms marks a critical transition from technology development to large-scale commercialization, expected to significantly enhance user retention and content supply capabilities.
- Digital Streamer Service: The company launched a digital streamer service on its flagship platform in China, utilizing data from real streamers to create virtual avatars that enable round-the-clock broadcasting, optimizing content production processes and improving platform operational efficiency.
- Overseas Market Adaptability: The pilot of digital streamers on the BeeLive platform demonstrates the strong replicability of the technology, allowing rapid adaptation to various livestreaming scenarios such as entertainment, gaming, and e-commerce, supporting the company's global expansion strategy.
- Unified Technical Infrastructure: Scienjoy's AI commercialization strategy is built on a unified technical infrastructure, facilitating the company's transformation from a traditional mobile internet firm to an AI-driven technology enterprise, thereby strengthening its technology-driven growth model.
See More
Scienjoy Launches AI Streamers, Driving Commercial Transformation
- Commercialization Milestone: Scienjoy's deployment of AI streamers across domestic and overseas platforms marks a critical transition from technology development to large-scale commercialization, expected to significantly enhance user retention and content supply.
- Digital Streamer Service: The digital streamer service launched in China utilizes data from real hosts to enable 24/7 broadcasting, optimizing content production workflows and improving platform operational efficiency.
- Overseas Market Adaptability: The pilot of digital streamers on the BeeLive platform demonstrates strong replicability of technology, rapidly adapting to various livestreaming scenarios including entertainment, gaming, and e-commerce, supporting the company's global expansion strategy.
- Unified Technical Infrastructure: Scienjoy's AI commercialization strategy is built on a unified technical infrastructure, and as AI applications deepen, the company is accelerating its transformation from a traditional mobile internet firm to an AI-driven technology enterprise.
See More
